Date : March 31, 2023
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Riding towards a safer future: The global motorcycle helmet market is booming as manufacturers innovate for enhanced protection and comfort. – Bonafide Research

Riding towards a safer future: The global motorcycle helmet market is booming as manufacturers innovate for enhanced protection and comfort. – Bonafide Research
A motorcycle helmet is a protective headgear worn by riders of motorcycles, motorbikes, and other similar two-wheeled vehicles. It is specifically designed to provide protection to the rider's head in the event of an accident, reducing the risk of severe head injuries or fatalities. The helmet is typically made from durable materials, such as fiberglass, carbon fiber, or polycarbonate, and features a hard outer shell that can absorb and disperse impact energy. The interior of the helmet is lined with soft and comfortable materials, such as foam or fabric, to provide a comfortable fit and cushioning for the rider's head. Additionally, many modern helmets are equipped with advanced features, such as ventilation systems, visors, and Bluetooth connectivity, to enhance the rider's experience. Wearing a motorcycle helmet is not only a legal requirement in many jurisdictions but also a crucial safety measure for riders. In the event of an accident, a helmet can significantly reduce the severity of head injuries, potentially saving the rider's life. Therefore, it is essential to choose a helmet that meets the appropriate safety standards and fits the rider properly to ensure maximum protection. Governments and various organisations worldwide have been actively promoting road safety in recent years. As a result, more people are becoming aware of the importance of wearing a helmet while riding a motorcycle or similar vehicle. This has led to increased demand for helmets, driving the growth of the market. The number of motorcycles on the road has been steadily increasing over the years, particularly in developing countries. This has resulted in a larger customer base for helmets, contributing to the growth of the market.

According to the research report, "Global Motorcycle Helmet Market Outlook, 2028," published by Bonafide Research, the market is expected to attain a size of USD 7794 million by 2028, up from USD 5484.69 million in 2022. The overall market is projected to grow at a CAGR of 6.11% from 2023 to 2028. The overall global market is segmented into two types, smart helmets and non-smart helmets. Among them, the non-smart segment will lead the market in 2022. Non-smart helmets are essentially traditional helmets that offer basic head protection and are not equipped with any advanced technological features. They are typically made from materials such as polycarbonate or fibreglass and are designed to absorb impact energy and protect the rider in the event of a crash. While there has been a growing trend towards smart helmets, which incorporate features such as Bluetooth connectivity, built-in cameras, and even augmented reality displays, these products are generally more expensive and may not be accessible or desirable for all riders. As such, non-smart helmets remain a popular and practical choice for many motorcycle riders and cyclists around the world. Smart helmets are growing at over 7% CAGR by 2028. Motorcycle helmets are widely recognised as an essential safety accessory for motorcycle riders. Governments, safety organisations, and motorcycle manufacturers have been promoting helmet safety, which has led to increased awareness among riders and a growing demand for high-quality, protective helmets.

According to the research report, the Asia-Pacific region will dominate the market in 2022. The Asia Pacific region is the largest market for motorcycle helmets, with countries such as India, China, and Indonesia being major markets. The market is driven by increasing motorcycle ownership and stricter safety regulations in many countries. Major manufacturers, including Apple, are launching new products to gain maximum customer penetration in the region. Efforts to reduce the usage of petrol-based two-wheelers and control pollution in some of the major cities have resulted in a decline in motorcycles in the country. However, demand for helmets has been on the rise due to the growth of electric two-wheelers. India is the fastest-growing market for motorcycle helmets in Asia Pacific, owing to the large number of two-wheeler buyers in the country. The growth of the helmet industry is not only led by commuter motorcycles but even by the larger and more expensive two-wheelers. Further, the development of infrastructure in rural areas is also driving the sale of two-wheelers, which, in turn, is anticipated to boost demand for helmets. However, people in Europe and America use motorcycles for recreational or leisure purposes, while Asians and Africans use them for daily transportation. Hence, with an increasing number of electric mopeds or motorcycles, this region is expected to exhibit the highest growth rate during the forecast period. Motorcycles are among the most popular two-wheelers owing to the growing middle-class population and young population, globally. Purchasing a motorcycle eliminates the need for an individual to rely on public transport and helps them reach their destination faster. These vehicles are mainly popular among men and help them manoeuvre through traffic faster, thereby driving demand for motorcycles. This increases the application of motorcycle helmets, which is directly proportional to two-wheeler sales.

Full-face helmets were the largest product segment, with a market share of over 60% in 2022. It is expected to maintain its dominance throughout the forecast period. Manufacturers are adopting advanced materials, including carbon fibre and fiberglass-reinforced plastic, to reduce the weight of full-face products as well as to make them safer. In addition, vendors are integrating advanced communication tools such as Bluetooth in helmets, which in turn is likely to open new business avenues during the forecast period. Major manufacturers are launching new products to cater to the rising product demand. Recently, in March 2021, Studds Accessories Ltd., one of the major two-wheeler helmet manufacturers, introduced the Studds D5 Decor full-face helmet, with features including UV-resistant paint, a hypoallergenic liner, regulated density EPS, and a quick-release chin strap. However, the open-face segment is expected to register a lucrative growth rate during the forecast period in the market. An open helmet is a full-face helmet without a chin bar. Due to the lack of a chin, the overall weight of this helmet is less than that of a full-face helmet. During the forecast period, demand for open- and half-face helmets is expected to grow as open-face helmets seem to be more popular with young people and adults.

Further, racing and off-road helmets are essential safety accessories for riders who participate in high-speed or off-road activities. They are designed to provide maximum protection and comfort during extreme riding conditions, while also offering advanced features and technologies to enhance the riding experience. Racing helmets are specifically designed for high-speed performance and safety. They are lighter and more aerodynamic than standard motorcycle helmets and feature additional ventilation to keep the rider cool during intense racing conditions. Many professional motorcycle racers wear custom-designed helmets that feature their team colours, logos, and sponsors. These helmets can cost thousands of dollars and are often considered collector's items. However, off-road helmets are designed to protect riders from impacts and debris during off-road riding. They are typically more rugged and durable than standard motorcycle helmets and often feature a peak or visor to protect the rider's eyes from sunlight, dust, and other debris. The design and construction of racing and off-road helmets are highly regulated by safety organisations such as the Snell Memorial Foundation and the DOT (Department of Transportation). Helmets must meet strict safety standards to be approved for use in racing or off-road riding. Off-road helmets are often worn by other extreme sports enthusiasts, such as BMX riders, mountain bikers, and snowboarders, as they offer additional protection and durability compared to standard helmets. Some racing and off-road helmets feature advanced technologies such as Bluetooth connectivity, built-in cameras, and airbags to provide additional safety and convenience to the rider.

Based on the sales channel, the market is segmented into online and offline channels. Offline sales channels, such as brick-and-mortar stores, have traditionally been the primary way that consumers purchase helmets. These stores offer customers the opportunity to try on and inspect helmets before making a purchase. Offline sales channels often offer in-store promotions and events, such as helmet fitting clinics and product demos, which can help build customer loyalty and drive sales. Despite the growth of online sales channels, many consumers still prefer to purchase helmets in physical stores. This is particularly true for novice riders, who may be unsure about helmet sizing and features. Online sales channels, such as e-commerce websites, have become increasingly popular in recent years. Online shopping offers customers the convenience of shopping from home and often provides access to a wider selection of helmets. Online sales channels have allowed for the growth of niche helmet brands and customization options. Consumers can easily find and purchase helmets from smaller, specialised brands that may not be available in physical stores. Online sales channels also allow for more detailed product information and customer reviews, which can be helpful for consumers when making purchasing decisions. Online retailers can use data and technology to offer personalised recommendations to customers based on their browsing and purchase histories. Also, the rise of social media has also contributed to the growth of online sales channels, as consumers are exposed to and influenced by helmet brands and styles through social media platforms.

Recent Product Launches:
• In 2021, the Shoei GT-Air II will be a full-face helmet that is designed for touring and sport riding. It features an aerodynamic shape, a multi-piece EPS liner, and a range of colour options.
• In 2021, the AGV Pista GP RR will be a full-face helmet that is designed for racing and track use. It features an advanced ventilation system, a lightweight carbon fibre shell, and a range of graphic designs.
• In 2020, the Bell Eliminator will be a full-face helmet that is designed for street riding and racing. It features a lightweight fibreglass shell, a multi-density EPS liner, and a range of colour options.
• In 2020, the HJC i90 will be a modular helmet that is designed for touring and commuting. It features a polycarbonate composite shell, a drop-down sun visor, and a range of colour options.
• In 2020, the Schuberth E1 Adventure will be an adventure-style helmet that is designed for off-road and touring use. It features a fibreglass shell, an advanced ventilation system, and a removable peak.
• In 2020, the Bell MX-9 Adventure MIPS will be a dual-sport helmet that is designed for off-road and adventure riding. It features a lightweight polycarbonate shell, an adjustable peak, and a removable liner.

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Riding towards a safer future: The global motorcycle helmet market is booming as manufacturers innovate for enhanced protection and comfort. – Bonafide Research

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