Date : January 31, 2023
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From Dust to Sparkle: The Importance of the Vacuum Cleaner Market in the Cleaning Industry

From Dust to Sparkle: The Importance of the Vacuum Cleaner Market in the Cleaning Industry
A vacuum cleaner is a type of electrical device used to remove dust and dirt from floors, upholstery, draperies, and other surfaces. The dust is collected by the vacuum cleaner and stored in a connected dust bag for later disposal. Low-pressured air enters the vacuum cleaner, assisting it in sucking up dust and grime. This dust and grime is then contained inside the vacuum cleaner in a bag, filter, or canister. Vacuum cleaners have numerous advantages, including being a time-saving means of cleaning and dusting, being energy-efficient, simple to operate, removing allergens and pet hair, and being a low-cost device. Vacuum cleaners can now clean themselves thanks to technological breakthroughs. It is a very useful device for persons who are allergic to dust or suffer from asthma. Vacuum cleaners offer numerous additional features. These advantages include quick cleaning, minimal weight, and noise cancellation.

According to the research report, “Global Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to reach USD 40.55 Billion, increasing from USD 25 Billion in 2022 and registering a CAGR of 8.59%. One of the primary issues driving demand for vacuum cleaners in the residential sector is the reduction in time available for home duties as a result of the Work from Home (WFH) paradigm. Other key drivers driving global market expansion include changing lifestyles, increasing disposable incomes, a growing working population, rising purchasing power, and convenience of use. Vacuum cleaner use is increasing in many industries such as manufacturing, healthcare, and retail, which can fuel vacuum cleaner market expansion. Along with this, product innovation and the introduction of eco-friendly and hands-free, autonomous vacuum cleaners can propel the global vacuum cleaner market forward.

In 2022, the residential sector held a revenue share of more than 72% of the vacuum cleaner market. Because of the broad adoption of the WFH model, people are now confined to their homes, necessitating the timely management of daily duties. As a result, demand for household appliances, notably cleaning supplies, has increased. The desire to keep houses clean and the rise in allergy and asthma symptoms caused by dust and dirt in residential settings are expected to drive demand for household vacuum cleaners. Furthermore, the increased availability of sophisticated equipment capable of successfully capturing the smallest impurities is driving market expansion for residential applications. For example, the Chinese robotics company ECOVACS introduced their new "DEEBOT X1 OMNI" robot vacuum in March 2022, which receives direct commands and speaks without the use of a smart device. It has an auto cleaning station that washes the car, drains the filth, dries the mop, and replaces it with clean water. The machine can remove 99.9% of dust particles and clean even the smallest pollutants up to 360 m2. It comes with a large 4L water tank.

Based on Product Type, The market can be divided into Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic. In 2022, the canister vacuum cleaner sector dominated with a market share of more than 55%. The development of canister vacuum cleaners fitted with a HEPA filter, which has a substantially lower chance of generating pulmonary side effects such as allergies and asthma, is likely to benefit the segment's future growth prospects. During the projection period, the robotics segment is expected to develop at a CAGR of more than 15%. In reaction to COVID-19, new cleaning needs and demands have evolved in order to free up the human workforce so that they can perform other jobs, particularly in hospitals. As a result of such demands, the business sector has adopted autonomous or robotic vacuum cleaners. Residential clients and end-users are drawn to features such as automated charging, smart home trends, and voice-activated commands provided by digital voice assistants such as Amazon Alexa and Google Assistant. Furthermore, advanced capabilities such as navigation technology, voice control, and remote control enable these gadgets to save users time and eliminate the need for human assistance.

According to Regional Analysis, Asia Pacific dominated the market and accounted for a revenue share of 31.7% in 2021, as China is one of the key markets in this; some of the major factors influencing demand for vacuum cleaners in the region include the significant presence of local businesses, the accessibility of low-cost goods, and customers' high purchasing power. The increased availability of electricity in rural areas, as well as the extensive use of online sales platforms, are boosting demand for vacuum cleaners in emerging markets such as India. For example, Panasonic Holdings Corporation, a consumer electronics business, unveiled the "MC-YL633," a dry vacuum cleaner for rapid cleaning, in April 2022. The vacuum cleaner will be offered for sale across the nation at a competitive price to meet the needs of Indian consumers. It features an 18L dust tank capacity and a high suction power of a 2000W motor.

The market is divided into two categories based on Cord type: Corded vacuum cleaners and Cordless vacuum cleaners. The Corded Vacuum Cleaner is dominating the market with a market share of around 72% due to its qualities like high suction power and Dust Capacity. With a CAGR of 10.42% through 2028, the Cordless vacuum cleaner segment is expected to rise significantly. The capacity of these robots to perform cleaning operations in difficult-to-reach regions has contributed to their growth. These vacuum cleaners are more portable since they can be converted into handheld cleaners. The machines also provide improved, quieter, and more durable performance, as well as increased battery operational capacity. The growing popularity of cordless vacuum cleaners for eliminating dust and grime from many sorts of surfaces is driving up global product demand.

Based on Distribution Channel, The market is segmented into Online and Offline. Offline segment includes Supermarkets & Hypermarkets, Specialty Stores, etc. The offline segmented dominated the Vacuum Cleaner with revenue share of more than 63% in 2022 due to Easy Availability, affordability, advantage of seeing the product freely. The online segment is expected to grow at a CAGR of 10.92% during the forecast period. The increased influence of social media and online sales platforms has emerged as one of the most important growth drivers of the market. Social media platforms have been instrumental in increasing awareness about the need to maintain hygiene along with rolling out information about technologically advanced products and new launches. For instance, in February 2022, Dyson, a Singapore-based technology company, launched Dyson V12 Detect slim vacuum with cord-free laser detection technology. The device has a green laser diode and an inbuilt LCD screen to detect dust. It also has a conical brush bar that helps clean the elevated buttons and door handles and sanitizes surfaces, vital in preventing COVID-19 transmission.

Covid-19 Impacts:
In 2020, demand for vacuum cleaners surged exponentially in both the residential and commercial sectors, owing mostly to increased demand to maintain hygiene in hospitals and households amid an increase in COVID-19 cases. Several companies reported increased sales in these areas, although demand for vacuum cleaners in the industrial sector was decreased due to the global shutdown of industrial operations.

Recent Developments:
• In February 2022, Travelodge, U.K.’s largest hotel brand, partnered with Killis, a cleaning equipment manufacturer, to introduce an innovative robot vacuum cleaner, “robovac buddy,” in their hotel.
• In September 2020, Neato Robotics announced the launch of a new intelligent robot vacuum cleaner model under its premium product line, namely Neato D10, D9, and D8 at IFA, Berlin 2020
• In August 2020, ECOVACS introduced a new product in their T8 series of robotic vacuum cleaners, the DEEBOT OZMO T8, with advanced object detection technology, innovative accessories such as OZMO Pro Mopping System, and Auto-Empty Station for hassle-free cleaning
• In September 2021, realme, a Chinese smartphone company, launched two new smart technology vacuum robots, “realme tech-life robot vacuum” and “realme tech-life handheld vacuum.”
• In July 2021, Hencon BV, a supplier of mobile equipment for heavy industries, launched “EVY,” a sustainable smart cleaning vacuum cleaner to clean the pot room. The device has a suction working pressure of 0.3 bar with a 1.2 m3 hopper capacity, and the dust collected and separated with a very fine filtration is then ready for re-use.

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From Dust to Sparkle: The Importance of the Vacuum Cleaner Market in the Cleaning Industry

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