Boiling the water is sufficient only to kill pathogenic bacteria, viruses, and protozoa. However, it doesn’t make it ‘safe’ to drink. Boiling the water doesn’t reduce the heavy metal contents, sediments, dirt, oil, or salt content. These include bacteria such as toxigenic Escherichia coli and Campylobacter, viruses like Norovirus and Hepatitis E, and protozoans like Giardia and Cryptosporidium. Pure, clean, and safe drinking water isn’t available easily these days. Given this situation, it becomes even more important to be aware of purification techniques and the available water purifiers in the market to ensure that drinking water is of good quality. A recent addition to a database of Bonafide Research- titled “Global Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types, by technology, by Sales Channel, by Region, and by country.
Chronic effects occur through long-time consumption of water that is contaminated at levels over EPA’s standards. The drinking water contaminants that can have chronic effects include chemicals such as disinfection byproducts, solvents and pesticides, radionuclides like radium, and minerals such as arsenic. These pollutants often result in cancer, liver or kidney problems, or reproductive difficulties. Such fear and distrust towards the water are to allow the market to reach a value of more than USD 65 Billion by the end of the year 2026, while in terms of volume it is expected to grow with an anticipated CAGR of less than 10%.
Some of the most common contaminants detected are arsenic causing cancer, fluoride responsible for crippling skeletal fluorosis, lead impacting neurological effects, pesticides resulting in variable health effects, nitrate and nitrite identified as a major reason for infant deaths, radon also found traces in cancer, and sulfates causing temporary diarrhea. Such deadly outcomes have resulted in a hike in the water purifier market globally, with RO being the most popular one. RO water purifier is considered as one of the safest options added with the advantage of being cost-effective and easy to maintain. The segment held to an approx. of half of the market share.
The clean water problem is not only egregious in rural areas, but major countries also face a widespread threat of contamination, which could have lifelong consequences for the health of urban residents too. Exposure to toxins such as radium or arsenic can lead to cancer, while exposure to lead can produce permanent brain damage in children. When clean water comes from improved and easily accessible sources, people spend less time and effort in collecting it and thus being productive in other activities. Better water sources also mean less expenditure on health, as people are less likely to fall ill and incur medical costs, and would be able to remain economically productive. Children are particularly at risk from water-related diseases; access to improved sources of water can result in better health, and therefore better school attendance especially in the case of girls, with positive long-term consequences for their lives. By the forecasted period, faucet water purifier type is expected to hold a share of nearly 20% in the market, as it can be an advantage in extreme rural regions with one or two common water taps among rows of houses.
Based on region, the Asia-Pacific is the largest market comprising around 60% of the world population including China, India, Vietnam, Thailand, Indonesia, Philippines, etc. On the other hand, North America is expected to show a steep decline in the market since 2015. The overall market growth is attributed to the factors such as the surging number of waterborne diseases, industrial development leading to water pollution, and rising health concerns. The lack of clean drinking water is the pioneer of various cycles of diseases. The widespread availability of healthcare services, change in economic & social systems, and improved diagnostics have improved the health of consumers across various regions. Therefore, an increase in health consciousness and an upsurge in the incidence of waterborne diseases fuel the demand for water purification systems.
Global brands strive amongst themselves to deliver better value propositions and effective marketing strategies. A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, Pentair PLC, Eureka Forbes, etc, are amongst the leading water purifier companies. Leading brands in water purifiers that have been ruling with direct sales and then entered into retail shops are now expanding their online sales channel to attract more customers.