Date : September 23, 2022
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Global Baby Car Seat Market expected to buckle up at almost 9% CAGR: Bonafide Research

Global Baby Car Seat Market expected to buckle up at almost 9% CAGR: Bonafide Research

The increasing number of infant deaths in road accidents has been an unfortunate reason for the growth of the baby car market. Globally, most of the crash deaths have been witnessed among the children traveling as passenger vehicle occupants. The proper use of a child restraint system can reduce fatalities to a greater extent. It is proved that restraining children in rear seats instead of front seats reduce fatal injury risk by about three-quarters for children up to age 3, and almost half for children ages 4 to 8. According to the report titled, “Global Baby Car Seat Market, 2027”, published by Bonafide Research which studies the market value trend for the period of 2016 to 2027, based on product type, sales channel, region, country & companies. The major factor influencing the growth of the market globally is the rising disposable income and safety concerns of the parents for their babies.

In the early 1930s, the baby car seats were produced solely to increase the height of kids' seats so that parents driving in the front can keep an eye on them easily. It was almost after 3 decades when a rear-facing baby car seat was invented with intention of child Safety in passenger automobile by British inventor Jean Ames. Since then, the product had undergone continuous improvements, through addition of metal reinforcements bringing in both safety and comforts to the kid. The global baby car seat market was at a value of around USD 5800 Million in the year 2021. The market is confusing as there are only around 96 countries with some sort of legislation governing child restraint systems; and only 85 of these have based their regulations on age, weight, or height. Affordability is the major constrain in the market followed by traditional practices like parents holding their baby for the duration of travel. Till the end of the forecasted period, the market is likely to be growing with an anticipated CAGR of almost  9%. While the birth rate is on decline, the child mortality rate is at incline. It is not only the case with under-developing country, but also in the rich affluent countries. Sweden, the United Kingdom, Italy and the Netherlands occupy the top four places – all with child injury death rates below 7 per 100,000. The United States and Portugal are countries where child injury deaths are running at more than twice the level of the leading countries, while in Mexico and South Korea where child injury death rates are three to four times higher. Of all this infant deaths, shockingly 41% was a result of transportation accidents. With increasing understanding and the willingness to spend more on child care the market for baby car seat is expected to grow well during the forecast. Falling fertility rates mean nearly every country could have shrinking populations by the end of the century. That's a pretty big thing; most of the world is transitioning into natural population decline, and it is incredibly hard to recognize how big the same is going to be and what extraordinary steps are required to reorganize societies. The declining birth rate in countries across the globe like Britain, Japan and other Western European countries hinder the market growth rate in coming times. Scope underlies in manufacturing of softer padding which won’t be harsh of baby skin. Parents are looking for baby carriers that are made with eco-friendly fabrics like organic cotton and wool, bamboo, or recycled polyester, and want to be sure to stay away from convenience finishes that make fabrics stain-resistant or flame retardants as these can be highly toxic.

A high disposable income and increasing spending on passenger cars are also creating a positive impact on the baby car seat market. This increase in consumption of passenger cars gives rise to traffic and higher chances of accidents which increases safety concerns of the parents and as a result propel them towards the use of baby car seat.  In few countries, the new mother-baby duo is not allowed to step out of hospital unless they have a proper child restraint system installed in their car. The infant baby seats accounted for a share of more than 30% since the year 2016. At present, in the foreign developed countries, the baby car seat industry is generally at a more advanced level, and the world's large enterprises are mainly concentrated in the United States. Convertible car seats offer a big advantage when it comes to overall car seat cost and longevity since their usage can grow with the child. Thus, the market for the convertible baby seat segment is expected to show the highest growth rate of 9.09% in the forecasted period. Broadly classified into three major segments of hypermarket/ supermarket, specialty store & online stores, of which, the former accounts to more than half of the market share. The major reason for this higher preference for the purchase of baby car seats from hypermarkets & supermarkets is the availability of guidance in the local language and installation support. The increasing trust in e-commerce sites coupled with the enhanced digitalization by companies is to be driving the online store's segment in the market. With millennials becoming parents, the online store segment of baby car seats is expected to grow with an anticipated CAGR of over 12%

The Asia Pacific region is to be a potential market. Increasing safety awareness influenced by the government and media in developing countries including China and India is expected to drive the demand for the product. Deficient legislation, in most cases, is found in poor or developing countries. In fact, of the 10 countries with the highest population, only two have implemented best practices in their laws governing CRSs: Brazil and Russia. This is not the case with China, India, the USA, Indonesia, Pakistan, Nigeria, Bangladesh, or Japan. The public’s poor understanding of the benefits of safety seats also prevents their widespread uptake in the region. This, when coupled with their high price, means that some parents do not buy a seat as they think it’s not worth the money. For many, a car itself is a luxury, let alone a baby car seat. What further hampers the market growth is the uneasy installation and disassembly of the car seats.  In the Chinese city of Shanghai, a child car seat is compulsory for children under 4, while in Malaysia, child restraint legislation became mandatory much recently from 1 January 2020. According to Japanese law, a child under the age of 6 needs to be in a car seat, however, the law is not stricter with the types of seats or positions. Even though the baby car seat is a much popular thing in the western, in India it is still a nascent product. It is estimated that more than 250,000 child restraints are sold annually in Australia.

Owing to the upsurge in growth of modernization in the European economy, the baby car seat witnessed growth. An increase in suburbanization combined with the escalation in disposable earnings is expected to urge the market demand for the baby car seat. The market is led by the infant baby car seat, closely followed by the booster seat segment. By providing holistic solutions, the supermarket & hypermarket segment has been the first choice of the parents for the purchase of baby seats. The segment held a share of around 47% in the region, by aiding with selection consult till the installation process. Germany, France & UK together are expected to account for nearly 50% of the market share in the region. Seat-belts didn’t become a legal requirement for rear-seat passengers in the UK until 1987 and, remarkably, laws requiring children to use special car seats weren’t introduced until 2006! The United Kingdom is the fastest growing country as compared to other countries during the forecast period. Only an EU-approved car seat can be used in the UK. Child car seats are approved outside of the EU, for example, the US can't be used in the UK, and EU-approved car seats can't be used in other countries. i-Size is part of the European child car seat regulation R129, which came into force in the UK at the beginning of April 2015. Owing to the increasing number of car accidents across Europe is encouraging the government to permit laws and making baby car seats mandatory to ensure children’s safety along with the efforts taken by car seat manufacturers for manufacturing and designing innovative car seats is contributing to the growth of baby car seat market across Europe.

In the region of North America there has been a considerable time lag in knowledge diffusion and policy adoption. While car seat laws are up to each state, the approval process is covered by the federal government. Even though empirical evidence supporting the protective effect of child restraint devices was available in the early 1970s, laws requiring their use were not adopted by all 50 states until 1986. Manufacturers do their testing according to federal standards before putting it on market. Despite the manufacturers self-certifying themselves, the government does spot checks to ensure compliance. Easy installation and dyer friendly are the major factors that the parents are looking for in the region other than the safety concerns. Through the forecasted period, the convertible baby car seat segment is expected to be growing as a popular option in the region. The global market is led by the US, with more than 20% of the share.

In 2013’s Global Status Report on Road Safety it was found out that only 2 countries Saudi Arabia and Gaza have national laws requiring child restraints, none of the both being rated as ‘good’. The region could barely manage a market share of 10% in the global market. The biggest challenge in the region of South America is the acceptance of baby car seats. The parents are less likely to install one or advocate for the same to others. This is the major reason why the market could not succeed to contribute more than 4% of the global market share. The bigger questions in the region is how to reach those parents who tended not to use child car seats, and how to get them to install and use them properly. Across much of South America, it still isn’t the norm to use car seats. Many Hispanics, including many US citizens, believe wrongly that a baby is safest when held in his or her mother’s arms.

The biggest myth about yoga accessories among the practitioners is that the use is restricted only to beginners or is a sign of being weak. A false perception about the use of props makes it easier to do the asanas. But the truth is another way around. With basic education of the props, one can enhance their yoga poses greatly. Yoga accessories are not a new concept, as they were used for decades now. The only change is their commercialization and customization. Yoga accessories allow the practitioners to tailor their practice to the specifications of the body shape and structure. This helps them to achieve a proper alignment rather than struggling to force the body. In addition to being prevention from injuries, a good alignment allows the body to get more from each asana.

The recent publication by Bonafide Research, named “Global Yoga Accessories Market Outlook, 2027”, studies about this aiding props market at global level, segmented into by product type (Mats, Clothing, Straps, Blocks & others) and by sales channel (Online & Offline). The market was valued around USD 17 Billion which is anticipated to reach around twice of the revenue by the end of the forecast period. Further, the overall market is projected to expand with more than 12.5% CAGR for 2022-2027. The growth in the market was very evident after the official inauguration of International Yoga Day in 2015. With the new invention of newer forms of yoga, certain poses are beneficial only with the use of props. Also, it is proved that they make progression a little less intimidating.

Even though the forms of yoga changed, what remained unchanged is the use of a mat. With the increasing popularity of yoga, the mats have become more solid and textured. People are now more concerned about the quality of the mat as they now understand how important it is in maintaining balance and right posture. Even though the yoga mat segment rules the market, it accounted for around 90% of the market share along with the yoga clothing segment. The marketers are focusing on making yoga clothes made with a polyester-nylon-spandex blend which is also preferred as these fabrics offer the right balance of comfort, breathability, and flexibility. The introduction of straps is a lifesaver for practitioners with tight hamstrings and shoulders, as it can aid them to achieve poses without compromising the body form and getting into a deeper stretch.

With the increase in popularity of yoga, there has been an upspring in many modern practice forms like beer yoga, goat yoga, Broga, hot yoga, etc. to name a few. While the types continue to diversify, the need for accessories is to keep growing. This is to allow fierce competition among the different sales channels, and with the offline sales channel growing at an anticipated CAGR of more than 11%.  

The region was the largest revenue generator, which shows a consistent incline in the market share and has conquered the market leader position since the year 2021. Similar to the global trend, the North American market is led by the yoga mat segment, which holds more than half of the market share. With more people on the work force, a number of people are now opting for yoga as a way to relieve their stress and establish mental calmness. With this, the market for yoga clothing is expected to grow exponentially by the end of the forecast period. Matching this growth is the finding that almost three-quarters of people have been practicing for less than five years, which underlines the relative newness of the interest. The ability to compare prices while shopping and the ease of checkout/store my information/shipping/payment are a few of the major reasons why North Americans are likely to prefer online stores or physical shops. In the region, it is found that women are more drawn towards online shopping than men. It also indirectly aids the market, as more females practice yoga than males. The online segment is likely to grow at a higher CAGR during the upcoming timeframe. Further, the United States not only dominates the regional market in North America, but it is also the global leader in yoga accessories. The number of health clubs in the US increased by more than 18% between 2012 and 2020. This rise in the number of memberships in health and fitness clubs has resulted in a rise in the demand for yoga products, including yoga accessories.

In addition to that, there is no question that modern lifestyles require much less physical exertion than those of previous generations like farmers, fishermen, tradesmen, or workers. In all aspects, life has become more sedentary. Across Asia, urbanization, technological developments, and growing service economies have drawn more people into desk-bound jobs. For the growing middle class and high-income countries, household chores have been greatly eased by modern appliances and industrialized food production. Meanwhile, the digital revolution has enabled one to shop, socialize, and access news and entertainment without leaving home or even the sofa. The trend is equally alarming for the youth, with many studies pointing towards a long-term decline in cardiovascular fitness levels. It won’t be surprising if, in just a generation or two, physical activity has become less natural and more structured and intentional. To stay active, many people now schedule a time to exercise. Increasingly, people also have to spend money for the opportunity to exercise. Asian consumers are also big spenders on yoga apparel, global yoga retailer giant Lululemon is aggressively pursuing the region with store openings in Hong Kong, Singapore, Seoul. The trend of posting their workout schedules on social media has made the yoga clothing segment to be one of the most potential segments in the region. Even when the search for dynamic yoga practices is high in the region, people prefer to opt for unstandardized cloth mats or regular blankets & sheets for their practice.

The growing awareness regarding spiritual and therapeutic benefits offered by yoga is estimated to drive the market growth in the region. In addition, there are various yoga schools in India and China in which the students can learn yoga from the yoga gurus. Southeast Asian countries, such as Malaysia, Thailand, the Philippines, and Indonesia, have small physical activity markets, lower levels of participation, and the lowest fitness industry penetration rates across Asia. Tokyo is home to the most active and international yoga scene in East Asia with a dedicated community of practitioners made up of both home-grown and international yogis. The financial uncertainties laid down by the pandemic have forced many people to opt for home exercises rather than spending on yoga membership fees. Even now there is no clarity as to when people will be able to resume their normal routine exercises. All these factors have negatively impacted the yoga accessories during the pandemic.

Indeed, the Eiffel Tower, Colosseum, and the ring of Big Ben are breathtaking views, but the recent view in these wonders are people trying to calm themselves through yoga breathing exercises. The Old Continent attracts millions of visitors every year, yogis and non-yogis alike. And while yoga retreats in Europe might not have the same ancient tradition as the ones in Asia, but have aided the growth of yoga accessories tremendously. They spice up yoga when added to the European culture and the magnificence of the cities. A yoga holiday in Europe is the perfect excuse to visit the tourist destinations, see all the renowned attractions with their own eyes, and enjoy their delicious cuisine. One of the major reasons for increasing attraction towards yoga is the rise in the obese population in the region. The health benefits associated with yoga practice are driving the yoga market in the region. The increasing geriatric population has been clear support to the market growth, as they prefer Yoga to be milder when compared to the gym and other forms of exercise. As much the tourists prefer to spend more time on outdoor yoga, the localities are more drawn towards the fitness boutiques. Such yoga studios are the main inspiration for people to purchase more yoga accessories in order to improvise their style.

There is a knowledge gap on South American yoga between the years 1900 and 1950 when no Indian yogi had yet arrived on the continent. Thus, South American yoga is unique because of the influences of symbolic exchanges of the aforementioned yogis during a movement that had been building since 1900. South America is a privileged area surrounded by some of the most astonishing beaches, yearlong perfect weather, and an easygoing population, making it the perfect setting for a yoga retreat. With miles of untouched natural habitat and the deeply held spiritual traditions of the Maya and Incan civilizations, South America is the perfect place to embark on a spiritual journey. It is the destination of choice among yoga enthusiasts looking for ways to spice up their yoga experiences as the region just never seems to run out of sizzling options. Countries including Costa Rica, Nicaragua, Peru; Brazil; Honduras; Guatemala; Ecuador; Chile, all are sought-after destinations by yoga enthusiasts. Along with yoga, plant medicine is the main concept of the region’s shamanic retreat.

However, for decades, even talking about yoga was not acceptable in the region, majorly in the Middle Eastern countries. These countries are mainly conservative with their Islamic practices & beliefs, while yoga is primarily associated with Hinduism. For years, yoga was challenged to be incompatible with the Islamic practices by the extremists. On the other hand, in South Africa, this practice had a humble start in the era 1940 by Swami Sivananda, the country has embraced yoga in its lifestyle in a true sense. The popularity of yoga in the region could be gauged from the fact that enthusiasts eagerly await the two yoga festivals held in Dubai every year. In South Africa, it is not only about the actual practice, however, as many schools try and influence their followers through their philosophy. Some institutions even encourage charity work as well as pilgrimages to India for personal growth. With many yoga masters accepting South Africa as their home, locals can expect their influence to rise throughout the years. South Africa is expected to be dominating the region with the highest share of over 40% by the end of the forecasted period.

Further, the market is majorly classified into two segments of Online and Offline sales channels. Among them, the market is led by the online sales channel segment. Fitness products, such as yoga mats, yoga socks, wheels, sandbags, etc. are abundantly available in a specialty store; as such stores focus more on increasing their sales, in terms of volume, as compared to supermarkets. Consumers are willing to invest heavily in these premium products due to factors like superior quality and durability. This is to allow the offline market segment to be growing at an anticipated CAGR of more than 12%. Nowadays people are becoming more creative and introducing yoga in their exercise routines. According to numerous consumer psychologists, people around the world have been purchasing items based on three needs: to protect, entertain, and connect. Furthermore, the global yoga mats market is projected to witness steady growth, even after the pandemic subsides, majorly due to the increase in awareness regarding the healthy lifestyle among people around the world.

COVID-19 Impacts:
The COVID-19 outbreaks have affected virtually every one of the nations across locales, their financial presentation, and the circulation channels of the multitude of businesses. Notwithstanding, the wellbeing area and its associated market have seen a positive effect because of the pandemic. The pandemic has decidedly affected the worldwide Yoga Mat Market, a piece of the wellness and medical care items markets. This has been made conceivable by the improved web-based business exercises of millions of buyers worldwide. As per various buyers' therapists, individuals throughout the planet have been buying things dependent on three necessities in order to secure, engage, and connect. Furthermore, the worldwide Yoga Mat Market is projected to observe consistent development, even after the pandemic dies down, significantly because of the expansion in mindfulness regarding the sound way of life among individuals throughout the planet.


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Global Baby Car Seat Market expected to buckle up at almost 9% CAGR: Bonafide Research

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