New options for feminine hygiene products could greatly reduce solid waste impacts and have other environmental benefits. As a group of widely used but rarely examined consumer products, feminine hygiene products offer great potential for impact reduction if alternative products are used or conventional products are improved. Disposable tampons and sanitary pads had far greater impacts across each category than the re-useable menstrual cup. Between the two disposable options, sanitary pads were the most impactful product, though the quantitative differences between the two disposable products are within uncertainty associated with variable use habits among women. As per Bonafide Research, report titled “India Pantyliners-Tampons-menstrual Cup market, Overview 2027-28” the India Tampons market would grow with a CAGR of more than 20% for the forecasted period.
In India Menstrual or Tampons has been misconceptions about women's virginity. Menstrual hygiene is nothing to do with sexual activity. The usage method for the menstrual cup is the biggest question for young and middle-aged women. But what if I wear a cup and it would be filled with Urine?. This is the common question that arises in the minds of young girls. So to avoid this query companies have started aggressive marketing while giving awareness and educating through videos and breaking this glass of shame.
While the nature of the menstrual cup won’t change, greater demand from consumers could allow retailers, both niche and general, to stock more. But in a patriarchal culture that values virginity, the fact that the cup has to be inserted into the vagina makes people hesitant to use it. Even when people are interested, a cup is not always an affordable product, as compared to a pad. Since a lot of cup sellers currently import their products, the average cost of a menstrual cup is close to Rs. 1000. While more cost-effective in the long term, for many people, the upfront cost is not as possible as purchasing packets of pads that cost only Rs. 40 to 300. Local manufacturing would bring down the cost of menstrual cups, but manufacturers would still have to contend with gaining consumer trust in a cheaper product.
Yet, there’s still a long way to go before menstrual cups in India are sold as over-the-counter products at chemists and general retail shops. A common theme among people working in the menstrual health industry — manufacturers, risk assessors, and promoters — is the need for people to be able to make an informed choice about their preferred menstrual product. For that to happen, there needs to be a larger shift in the discourse towards period positivity and body positivity, beyond an increase in the accessibility of products like pads and menstrual cups.