The Middle Eastern frozen food market is exceptionally affected by expanding demand for comfort food items because of the occupied work routines of individuals. The increased level of employment and income level has expanded which has prompted high reliance on ready-to-make food arrangements. The requirement for trendsetting innovations that protect the product turns out to be progressively applicable on account of the Gulf nations given the area's dry atmosphere and absence of arable land in the district.
As per the report “Middle-East & Africa Frozen Food Market, By Value, By Segment (Potato, Fruit & Vegetable, Ready Meal, Meat & Poultry, Seafood/Fish), By Country (UAE, Saudi Arabia, Israel, South Africa Etc.), By End User (Commercial, Residential), By Sales Channel (Supermarket, Individual Retailers, Online), Market Outlook, 2025” published by Bonafide Research the findings show that the frozen food segment of the market has been enjoying prominent positions in the market with its largest presence. The frozen food segment in the Middle East as well as the African region has shown a growth of above 5% historically till the year 2019. The reason behind this growth was a change in eating habits due to their ever-changing lifestyle, hectic working hours, etc. In view of types, pre-prepared ready to eat frozen food section caught the dominant part of the market in the Middle East. The trend of frozen food in Africa has stayed low as compared to Middle Eastern countries this is due to underdeveloped and small middle-class countries where people have a tendency to purchase foods in large quantities and at economical rates, which are available mostly through grocery stores and local near to house shops. Rising buyer awareness and consciousness with respect to the frozen food would emphatically influence market development and growth in the African region.
In light of the distribution channel, the supermarkets & hypermarkets caught most of the market revenue. An increasing number of distribution channels and expanding international trade of exports and imports are the fundamental elements for the advancement of the frozen food business in the Middle East. With the economic turn of events and expanding PPP (Purchasing Power Parity), customers can manage the cost of premium items with improved health benefits and longer shelf life & are currently incline toward a variety of food items. In the African region, some countries are ahead in exporting seafood products to some of the developed countries around the world. The competitive landscape of the frozen food market in the Middle East and Africa consists of Food Industries LLC, Freshly Frozen Foods Company LLC, Al Kabeer Group, Al Rawdah, Unilever, McCain Foods Limited, Mpilo-ende Fortified Foods Ltd.
Greatest Saudi Arabian food producing organization Sunbulah Fine Food and Pastries Mfg. propelled another assortment of puff pastry called Butter Puff Pastry. Another product launch was from National Food Co that incorporates the food range of marinated chicken. As there is an increment in the number of females entering the workforce and the need for advantageous food there is a rising interest for frozen food. There is a developing pattern of utilization of frozen food in Algeria due to the expanding costs of fresh vegetables and seafood.