Lack of availability of fresh fruits and vegetables made people lean toward frozen fruits and vegetables. An increasing number of distribution channels consisting of offline and online stores and increasing international trade of exports and imports are the major elements for the advancement of the frozen ready fruits and vegetable business in the global market. Nowadays people have been most attracted to frozen fruits and vegetables to get relish the taste of those, which are not readily available.
According to the report “Global Frozen Fruits & Vegetables Market Outlook, 2027” frozen fruits and vegetables have been among the fastest-growing products in the frozen food market which is anticipated to expand with more than 5% of CGAR during the forecast period. This market is largely dominated by European frozen food market with the consumers increasing attention towards varied and healthier eating habits. Apart from this, the revenue share has been generated largely from the region like the Asia Pacific and North American regions.
Major companies active in the segment with many innovations in the product some of those key players are General Mills, Kraft Heins Company, McCain Foods, Nomad Foods, etc. Fruits like Lychee, Durian, Yellow Dragon Fruit, Guanabana, Sweet Granadilla, Mangosteen, Cape Gooseberry, Carambola, Guavasteen are very rare with unique taste and a high level of vitamins and minerals present in them. Such varieties of the fruits that were rarely seen in the customers' locality are now made available through frozen techniques. Latin America exports the fruits in large quantities to European and American nations because these regions are not suitable for farming the exotic fruits.
IQF or Individually Quick Frozen which suggests that all the items in a frozen food parcel are frozen exclusively and not as a block. The strategy includes going of each fruit and vegetable through a blast chiller on a transport line or conveyor belt. This guarantees freshness in the food items significantly after defrosting.