Ease of making have now became equally important as choice of taste - Bonafide Research
Jun, 07

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Ease of making have now became equally important as choice of taste - Bonafide Research


The expanding interest and demand for high-value animal protein and comfort ready to eat food items, drives the frozen meat market. The advancement in processing, innovations and technologies has prompted the presentation of various items in the market, consequently guaranteeing a greater consumer base. Frozen meat products have probably the largest adaption observed among the consumers. Consumers prefer meat mostly due to the protein that it provides to the body however the required protein gets depleted when the meat is kept in open for a longer time. On the other hand, freezing the meat makes it less messy and keeps it fresh consumption. These meat products include forms of preserved beef, chicken, pork, etc.

The report “Global Frozen Meat & Poultry Products Market By Value, By Region (North America, Europe, Asia-Pacific, Latin America, Middle-East, Africa, (Trend & Forecast) Outlook, 2025” published by Bonafide Research shows that Frozen meat and poultry products have been viewed as the largest revenue generator in frozen food products category. It is expected to have growth above 4% CAGR in the forecasted period. The growth of the online retail outlets and offline stores, in most of the developed economies has boosted its demand. The top three regions contributing the highest share in the market are Asia Pacific, Europe & North America out of which Asia-Pacific recorded the fastest growth with a CAGR of above 3% till 2019. Manufacturers in the market have been alluring the customers with an innovative range of packaging such as tear-notch openings, sealable zippers, and single-serve packaging. The manufacturers in the market of frozen meat are largely dependent on the cold storage infrastructure. Along with these key players in the market are collectively focusing on enhancement or production methods. These players have to be compelled with compliance adhering to quality standards & production safety.

Some of the key players active in this market are Kraft Heinz Company, Ajinomoto Co. Inc, Cargill Incorporation. Nestle SA etc. Consumers' high inclination towards consuming frozen meat is going to incur rapid sales in the light of changing consumption patterns. Increasing at home socialization, on the move food, wide acceptance of healthy food habits is surely going to drive the market in the forecasted period.

Trends deriving the market

The strategy- 'Individually Quick Frozen' includes each bit of food through a blast chiller on a transport line or conveyor belt, which guarantees the freshness. Because of consumption, the foodservice segment is assessed to represent the biggest offer in the frozen food market in the current period and the future as well. The foodservice industry incorporates eateries, quick service restaurants, bars, lodgings and human healthcare. Among these, QSRs rule the foodservice business in the frozen food market because of the high commitment and with increasing numbers of outlets in the Middle East and African region. The foodservice industry utilizes frozen food things all the time to spare time in cooking; this decreases the time taken by the food items to arrive at the clients' table. Frozen food has both quality and taste; henceforth, it satisfies client desires.