Having touched institutional sales, pizza & pasta sauces are boosting retail sales gradually with the time- Bonafide Research
Oct, 14

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Having touched institutional sales, pizza & pasta sauces are boosting retail sales gradually with the time- Bonafide Research



Having been westernised, India now has an insatiable appetite for pizzas. People were used to eat pizza and pastas only in restaurants and pizza outlets. But now they cook their own pizza, pasta at their home with the help of sauces provided by many companies. The dining out culture in India has changed drastically, and the changing food habits of the Millennial generation has had a major contribution towards this trend. Over the past few years, India has witnessed a proliferation of fine dining restaurants, cafes, pubs, bars, clubs, lounges, and international fast food joints, which have to come up to cater to the Millennials’ changing food habits. Many pizza outlets like Pizza Huts, Domino's, papa Johns, Sbarro etc which serves various types of pizza. People now have started cook pizza & pasta at home due to availability of different pizza and pasta sauce which have made them so easy to have taste like restaurant.

According to report ' India Ketch Up, Pizza & Pasta Sauce Market Overview, 2022-2028' published by Bonafide research says that pizza & pasta sauce in India has grown with CAGR of more than 12% during review period. Its major players include Dr. Oetker, Cremica, Veeba, Del Monte, American garde, Sil etc. In tomato ketch up market, total market was around INR 700 crore in the year 2011-12. Tomato sauce is segmented into regular tomato ketch up, hot & sweet tomato ketch up, no onion no garlic sauce and other unique sauce. Regular tomato ketch up leads the category in 2021-22. In tomato ketch up market, players are Nestle, HUL, G D Foods, Kraft Heinz, Fieldfresh, Cremica etc.

The retail sale of pizza sauce and pasta sauce is anticipated to show a prominent growth rate in the forecasted period 2027-28, owing to the factors such as increasing demand for Italian cuisine, millennials’ inclination towards preparing their own food and trying varieties of food at home etc. Pasta sauce is available in two variants i.e. red pasta sauce (Arrabiata) and white pasta sauce (Alfredo). Moreover, cooking shows on television, mobile application have also taught people how to cook pizza & pasta like restaurant at home simply by having specific sauces. On some special occasion, people like to cook for their loved ones which also demand these types of sauce at home.

Major Companies
Major companies that operate into the Tomato Ketchup and Pizza & Pasta Sauces market in India are Nestle India Limited, Hindustan Unilever Ltd. (HUL), Heinz India Pvt. Ltd., FieldFresh Foods Pvt. Ltd., Dr. Oetker India Pvt. Ltd., Veeba Food Services Pvt. Ltd., Cremica Food Industries Pvt. Ltd.
Report: India Tomato Ketchup and Pizza & Pasta Sauces Market Overview, 2022-28
Base Year: 2021-22, Estimated Year: 2022-23, Forecast Year: 2027-28
Pages: 65, Figures: 24, Tables: 9