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Food & Beverages
Rising QSRs in India fuel demand for Chinese, hot, and barbecue sauces: Bonafide Research
Chinese, Hot, and Barbeque Sauces are increasingly in demand due to the growing presence of international quick-service restaurant (QSR) chains like Subway, Pizza Hut, Dominos, and KFC, as well as domestic restaurants and cafes serving Western cuisine. These restaurants are gaining popularity and expanding rapidly across India. QSRs primarily serve fast food and beverages, and their consumption of Chinese, hot, and barbeque sauces is significant, as these sauces are either used in dish preparation or served as dips and sides. With more Indians traveling abroad, there is a rising demand for international flavors that they have tasted overseas. The number of outlets of these chains is increasing daily in multiple Indian cities, with a notable expansion into Tier-II and Tier-III cities alongside metro areas.
According to the report “India Chinese, Hot and Barbeque Sauces Market Outlook, 2027-28” published by Bonafide Research, the Indian Chinese, Hot, and BBQ Sauces Market has grown at a CAGR of more than 17% between 2016 to 2021. Factors such as growing consumer appreciation for Western cuisine, increasing retail consumption, and the easy availability of sauces have contributed to the market's growth at a CAGR of more than 15% during the review period. The Chinese sauces segment includes red chili sauce, green chili sauce, soy sauce, and Schezwan sauce. Hot sauces comprise variants like chili garlic sauce, hot chili sauce, pepper sauce, salsa sauce, sweet chili sauce, and other sauces like Thai sauce. Key players in the Indian sauces market, such as Capital Foods (Ching’s Secret), FieldFresh Foods Pvt. Ltd. (Del Monte), and Dr. Oetker’s FunFoods, have played a significant role in shaping the market's growth. These brands continue to dominate by innovating with new products, flavors, and packaging formats that cater to the evolving tastes and preferences of Indian consumers. They also leverage strategic marketing campaigns and partnerships to enhance brand visibility and expand their market share.
There has been a significant increase in the number of QSRs across the country. For instance, McDonald's expanded its outlets in India from 170 to 400, marking a 1.35 times increase. Similarly, Kentucky Fried Chicken (KFC) grew from just 50 outlets in 2009 to 350 today. Subway, which had 350 outlets in 2013, now has 600 outlets across the country. In addition to branded QSRs, numerous unbranded QSRs, pubs, bars, fine-dining restaurants, and casual dining establishments contribute to the growing demand for these sauces. Hot sauces are commonly used in burgers, soups, and salads. Moreover, the increasing number of street food stalls catering to the growing preference for Chinese cuisine outside the home has further boosted institutional sales of these sauces. The retail segment for Chinese, hot, and barbecue sauces has also expanded significantly. Consumers now prefer keeping a variety of sauces at home to replicate restaurant-style dishes. The trend of at-home cooking, driven by social media food trends, cooking tutorials, and the desire to experiment with global flavors, has led to an increase in retail sales. Supermarkets, hypermarkets, and online platforms have facilitated easy access to a wide range of sauces, encouraging more people to incorporate them into their daily meals. Additionally, many brands have launched smaller, more affordable packaging options to attract first-time buyers and lower-income consumers, further driving market growth.
Institutional trade is expanding in response to these trends. Subway, for example, uses barbecue sauce in its subs, which has a distinct smoky aroma and a unique pungent taste derived from a tomato sauce base mixed with vinegar, onion, pepper, and other spices. The brand also uses Chipotle Southwest Sauce, Sweet Onion Sauce, Red Chili Sauce, and Harissa Sauce, which is a chili garlic sauce. Recently, the newly introduced Chicken SubWrap has been paired with Harissa sauce. Major companies operating in this market include Capital Foods, which owns the Ching?€™s Secret brand, FieldFresh Foods Pvt. Ltd. with its Del Monte brand, and Dr. Oetker India Pvt. Ltd. with its Funfoods brand. These three brands collectively hold more than 70% of the market share. Additionally, Veeba has a strong presence in institutional sales, supplying brands like Tea Post, an emerging Indian brand.
According to the report “India Chinese, Hot and Barbeque Sauces Market Outlook, 2027-28” published by Bonafide Research, the Indian Chinese, Hot, and BBQ Sauces Market has grown at a CAGR of more than 17% between 2016 to 2021. Factors such as growing consumer appreciation for Western cuisine, increasing retail consumption, and the easy availability of sauces have contributed to the market's growth at a CAGR of more than 15% during the review period. The Chinese sauces segment includes red chili sauce, green chili sauce, soy sauce, and Schezwan sauce. Hot sauces comprise variants like chili garlic sauce, hot chili sauce, pepper sauce, salsa sauce, sweet chili sauce, and other sauces like Thai sauce. Key players in the Indian sauces market, such as Capital Foods (Ching’s Secret), FieldFresh Foods Pvt. Ltd. (Del Monte), and Dr. Oetker’s FunFoods, have played a significant role in shaping the market's growth. These brands continue to dominate by innovating with new products, flavors, and packaging formats that cater to the evolving tastes and preferences of Indian consumers. They also leverage strategic marketing campaigns and partnerships to enhance brand visibility and expand their market share.
There has been a significant increase in the number of QSRs across the country. For instance, McDonald's expanded its outlets in India from 170 to 400, marking a 1.35 times increase. Similarly, Kentucky Fried Chicken (KFC) grew from just 50 outlets in 2009 to 350 today. Subway, which had 350 outlets in 2013, now has 600 outlets across the country. In addition to branded QSRs, numerous unbranded QSRs, pubs, bars, fine-dining restaurants, and casual dining establishments contribute to the growing demand for these sauces. Hot sauces are commonly used in burgers, soups, and salads. Moreover, the increasing number of street food stalls catering to the growing preference for Chinese cuisine outside the home has further boosted institutional sales of these sauces. The retail segment for Chinese, hot, and barbecue sauces has also expanded significantly. Consumers now prefer keeping a variety of sauces at home to replicate restaurant-style dishes. The trend of at-home cooking, driven by social media food trends, cooking tutorials, and the desire to experiment with global flavors, has led to an increase in retail sales. Supermarkets, hypermarkets, and online platforms have facilitated easy access to a wide range of sauces, encouraging more people to incorporate them into their daily meals. Additionally, many brands have launched smaller, more affordable packaging options to attract first-time buyers and lower-income consumers, further driving market growth.
Institutional trade is expanding in response to these trends. Subway, for example, uses barbecue sauce in its subs, which has a distinct smoky aroma and a unique pungent taste derived from a tomato sauce base mixed with vinegar, onion, pepper, and other spices. The brand also uses Chipotle Southwest Sauce, Sweet Onion Sauce, Red Chili Sauce, and Harissa Sauce, which is a chili garlic sauce. Recently, the newly introduced Chicken SubWrap has been paired with Harissa sauce. Major companies operating in this market include Capital Foods, which owns the Ching?€™s Secret brand, FieldFresh Foods Pvt. Ltd. with its Del Monte brand, and Dr. Oetker India Pvt. Ltd. with its Funfoods brand. These three brands collectively hold more than 70% of the market share. Additionally, Veeba has a strong presence in institutional sales, supplying brands like Tea Post, an emerging Indian brand.
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