Availability of 14 variants of salad dressings expected to make a space on every table of the country, be it a middleclass home or a seven-star hotel. Having known the health benefits people have welcomed various salad dressings with heart.
Owing to the benefits such as growing demand for international food, availability of many variants and awareness about their multiple uses, acceptance of these sauces among young population and many such factors, the market for salad dressing is expected to increase by more than 15% CAGR. But the market has also faced pull-back in the demand due to challenges like shorter shelf life of salad dressing, lack of awareness among consumers, especially in the rural India as there is no advertisement campaign about salad dressings even in urban, and people’s reluctance to have salad.
According the report on 'India Mayonnaise and Salad Dressing Market Outlook, 2027-28' published by Bonafide Research, the mayonnaise and salad dressing market of the country has grown with a CAGR of more than 14% by 2027-28. Both the market is segmented into organised and unorganised as well as retail and institutional sales. Mayonnaise has more than 4 types whereas salad dressing has more than 14 variants. In both the market, institutional sales dominate the market as institutions widely used them in their recipes. But with the passage of the passage of time, mayonnaise is gaining popularity among consumers due to its variants like mint mayonnaise, garlic mayonnaise, tandoori mayonnaise which is specially created for Indian cuisine. Salad dressing has 14 variants like Mustard & Honey Mustard salad dressing, French salad dressing, Pasta salad dressing, Italian salad dressing, Cream & Cheese salad dressing, Greek Low Fat salad dressing, Caesar salad dressing, Thousand Island salad dressing, Vinaigrette salad dressing, Russian salad dressing, Ranch Dressing, Harissa Dressing and Garlic salad dressing etc. Total salad dressing market is dominated by institutional sale, and most of the institutional buyers buy only branded salad dressing. So, the share of organised sale has been high, and is expected to dominate the market in future too.
It is also expected that various other flavours, along with new uses will be discovered in future, because of which, the market for salad dressing will grow. Busy lifestyles of people have, and is expected to prompt time crunched consumers such as working men and women in urban India who look for easy solutions such as cuisine- specific ready mixes with detailed instructions on how to make salad dressing. Moreover, people have nowadays started consuming more salad, due to which, the consumption of salad dressing is also growing and is expected to grow further.
Major companies that operate into the mayonnaise and salad dressing market in India are Dr. Oetker India Pvt. Ltd. (Funfoods), Cremica Food Industries Limited, FieldFresh Foods Pvt. Ltd. (Del Monte), Veeba Food Services Pvt. Ltd., Bajoria Foods (American Garden), Heinz India Pvt. Ltd., Scandic Food (Sil), Instar Foods (Posh Nosh), Wingreen Farms Pvt. Ltd., etc.
Report: India Mayonnaise & Salad Dressing Market Outlook, 2027-28
Base Year: 2016-17, Estimated Year: 2022-23, Forecast Year: 2027-18
Pages: 110, Figures: 33, Tables: 20