In Non-Paper Stationary Market, rivalry drives the market crazy for new products; it has its positive side too, as this way the consumer can get the best product he wishes for, in different price ranges. Indian buyers are price sensitive but are ready to spend more if dependable products are offered. However, the buying behaviour of the consumer towards non-paper stationery products is that of rawness about the variety of products or the correct usage of the product available in the market. This is on account of the offer of the chaotic players in the business is significantly higher than the sorted out players.
According the report on 'India Non-Paper Stationary Market Outlook, 2023' published by Bonafide Research, India overall non-paper stationary market is expected to grow has with a CAGR of 8% over reviewing period from year 2017-18 to 2022-23. The total market of stationary is made from paper stationary and non-paper stationary products. Paper stationary market is further segmented into products for office use and non-office use. Non-paper stationary segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. In short, stationary market includes products like, notebooks, paper for office, pens, non paper for office, pencils, colours and much more types. Among this entire category, apart from dominating paper stationary, non paper stationary category is contributed less than 40 percent market share. Further, writing instrument has chunked the largest pie of the non-paper stationary market with segment likewise, pen, pencil and others. All these lead to the one conclusion that evolving digitalisation has not yet proving as a threat for the stationary products as considering the potentiality of growth of market.
In India, though stationery is largely retailed through local or small players, the industry is gradually moving towards the organised mould. The non-paper stationary market has witnessed phenomenal growth over the past couple of years. Growth beyond its set boundaries of writing instruments, stationary today includes a huge gamut of products across various ranges. Additionally pushing the business on a development direction is the inundation of enormous and famous players. Indeed, even the top of the line extravagance brands, which were prior constrained to the openings of select showrooms, have advanced into bigger retail outlets, in this way discovering more takers." The buyers are dealt with like a ruler today. Likewise, the government focus on expanding education wherever has helped the development of the non-paper stationery market in India.
Major companies that operate into the stationary market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.
Report: India Non-Paper Stationary Market Outlook, 2023
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23
Pages: 100 Figures: 29 Tables: 16