The increasing adoption of smart washing machines and automated detergent dispensers is transforming the way consumers approach fabric care.
Consumer Goods & Services
The never-ending obsession among the youth to look young and beautiful is impacting the demand for personal care appliances and this demand is expected to boost up in the future. These days, customers are very particular about their health and looks, and this is the reason behind the constant increase in the demand for these appliances. There are several appliances related to personal care that has acquired a position in the daily routine life of a person like hair dryers, hair Straightener, hair curlers, trimmers, shavers, electric toothbrushes, etc. that are gaining popularity worldwide. Rapid innovations in the power-assisted technology have endorsed leading manufacturers to develop differentiated products, which results new products or variant, and pricing. The market leader for this market (as a single company) in India is the Dutch multinational company Philips, followed by the Japanese company- Panasonic Corporation; which is followed by the Indian company- Havells. Other players include Braun, Conair, Wahl, Veet, Eveready, etc. which are giving tough competition to top players.
According to the research report, "India Personal Care Appliances Market Overview, 2029," published by Bonafide Research, the India Personal Care Appliances market is anticipated to grow at more than 1.61% CAGR from 2024 to 2029. Philips and Panasonic, both have a wide presence in the country. But Philips is a more trusted brand than Panasonic as Philips entered India in 1930 when it started selling lamps imported from abroad. Subsequently, it used to sell radio, audio tape cassettes and eventually television. This way, the company has become a household name by selling new and innovative consumer durable products backed by the latest technology and bearing the renowned Philips stamp of quality. Whereas the Japanese company Panasonic started its operations in India in 1972, which has a strong workforce of 250,000 people world over, is a leader in technological innovations and product development capabilities, has a broad product portfolio encompassing a wide spectrum of consumer electronics. Customer loyalty is high for consumer electronics made by Phillips. Indian customers are very price and value sensitive. Panasonic offers 13 personal care appliances like hair dryer, hair styler, hair Straightener, eyelash curler, epilator, facial hair remover, nail care, etc. for female grooming while for male grooming, it offers shavers and trimmers. Moreover, it offers electric brush and oral irrigators for oral care. In case of Philips, it offers Epilator, Shaver, trimmers, hair Straightener and hair dryers for female grooming and for male grooming it has shavers, trimmers and body trimmers.
India's personal care appliances market is witnessing rapid growth across various product categories, including hair care, hair removal, oral care, and others. Hair care appliances, such as hair dryers, straighteners, and curlers, are increasingly popular among Indian consumers, driven by rising beauty consciousness and the influence of social media trends. Hair removal appliances, including epilators, trimmers, and electric shavers, are in demand among both men and women, particularly with the growing preference for at-home grooming solutions. Oral care appliances, like electric toothbrushes and oral irrigators, are gaining traction as consumers prioritize better dental hygiene and seek advanced cleaning solutions. The "Others" category includes products like facial steamers, massagers, and multi-functional beauty devices, which are becoming more prevalent due to increasing skincare awareness. The rising disposable income and the expansion of premium grooming brands in India are further driving demand across these segments.
In India's personal care appliances market, wired and wireless (battery-operated) devices cater to different consumer preferences. Wired appliances offer continuous power and are preferred for heavy-duty usage, such as professional salons and home users who require consistent performance. Devices like corded hair dryers, straighteners, and trimmers dominate this segment due to their reliability. On the other hand, wireless (battery-operated) appliances are gaining immense popularity, driven by the demand for portability, convenience, and ease of use. Rechargeable and USB-powered grooming tools, such as cordless trimmers, shavers, and electric toothbrushes, are particularly in demand among young professionals and travelers. The growing adoption of lithium-ion battery technology has improved the efficiency and lifespan of battery-operated appliances, making them an attractive choice for Indian consumers. As urbanization accelerates and lifestyle habits shift, the demand for wireless personal care appliances is expected to surge.
The Indian personal care appliances market is segmented by gender into male, female, and others, reflecting the diverse grooming needs of consumers. Men's grooming appliances, such as electric shavers, trimmers, and beard stylers, have seen remarkable growth due to the increasing popularity of well-groomed appearances and beard maintenance trends. The rise of male grooming brands and targeted marketing has further boosted this segment. Women's personal care appliances, including hair straighteners, curling irons, epilators, and skin rejuvenation devices, dominate the market as self-care and beauty routines become an essential part of daily life. The "Others" segment, which includes gender-neutral and unisex grooming products, is expanding, driven by the rise of inclusive beauty standards and changing consumer preferences. Gender-fluid personal care appliances, such as massagers and skincare tools, are gaining momentum as brands cater to diverse consumer needs.
The distribution of personal care appliances in India is evolving, with various sales channels catering to different consumer buying behaviors. Supermarkets and hypermarkets remain popular for in-store purchases, offering a hands-on shopping experience where customers can compare products and brands. Specialty stores, including exclusive beauty and electronics retail chains, provide a curated selection of premium personal care appliances, attracting consumers looking for high-end grooming solutions. Convenience stores, though limited in range, stock essential grooming products like trimmers and electric toothbrushes, targeting impulse buyers. E-commerce platforms, such as Amazon, Flipkart, and Nykaa, have revolutionized the industry by offering a vast assortment of personal care appliances with competitive pricing, discounts, and doorstep delivery. Online sales are witnessing exponential growth due to digital adoption, easy return policies, and consumer preference for reviews before making a purchase. The increasing penetration of internet access and mobile shopping in India is expected to make e-commerce the dominant sales channel in the coming years.
According to the research report, "India Personal Care Appliances Market Overview, 2029," published by Bonafide Research, the India Personal Care Appliances market is anticipated to grow at more than 1.61% CAGR from 2024 to 2029. Philips and Panasonic, both have a wide presence in the country. But Philips is a more trusted brand than Panasonic as Philips entered India in 1930 when it started selling lamps imported from abroad. Subsequently, it used to sell radio, audio tape cassettes and eventually television. This way, the company has become a household name by selling new and innovative consumer durable products backed by the latest technology and bearing the renowned Philips stamp of quality. Whereas the Japanese company Panasonic started its operations in India in 1972, which has a strong workforce of 250,000 people world over, is a leader in technological innovations and product development capabilities, has a broad product portfolio encompassing a wide spectrum of consumer electronics. Customer loyalty is high for consumer electronics made by Phillips. Indian customers are very price and value sensitive. Panasonic offers 13 personal care appliances like hair dryer, hair styler, hair Straightener, eyelash curler, epilator, facial hair remover, nail care, etc. for female grooming while for male grooming, it offers shavers and trimmers. Moreover, it offers electric brush and oral irrigators for oral care. In case of Philips, it offers Epilator, Shaver, trimmers, hair Straightener and hair dryers for female grooming and for male grooming it has shavers, trimmers and body trimmers.
India's personal care appliances market is witnessing rapid growth across various product categories, including hair care, hair removal, oral care, and others. Hair care appliances, such as hair dryers, straighteners, and curlers, are increasingly popular among Indian consumers, driven by rising beauty consciousness and the influence of social media trends. Hair removal appliances, including epilators, trimmers, and electric shavers, are in demand among both men and women, particularly with the growing preference for at-home grooming solutions. Oral care appliances, like electric toothbrushes and oral irrigators, are gaining traction as consumers prioritize better dental hygiene and seek advanced cleaning solutions. The "Others" category includes products like facial steamers, massagers, and multi-functional beauty devices, which are becoming more prevalent due to increasing skincare awareness. The rising disposable income and the expansion of premium grooming brands in India are further driving demand across these segments.
In India's personal care appliances market, wired and wireless (battery-operated) devices cater to different consumer preferences. Wired appliances offer continuous power and are preferred for heavy-duty usage, such as professional salons and home users who require consistent performance. Devices like corded hair dryers, straighteners, and trimmers dominate this segment due to their reliability. On the other hand, wireless (battery-operated) appliances are gaining immense popularity, driven by the demand for portability, convenience, and ease of use. Rechargeable and USB-powered grooming tools, such as cordless trimmers, shavers, and electric toothbrushes, are particularly in demand among young professionals and travelers. The growing adoption of lithium-ion battery technology has improved the efficiency and lifespan of battery-operated appliances, making them an attractive choice for Indian consumers. As urbanization accelerates and lifestyle habits shift, the demand for wireless personal care appliances is expected to surge.
The Indian personal care appliances market is segmented by gender into male, female, and others, reflecting the diverse grooming needs of consumers. Men's grooming appliances, such as electric shavers, trimmers, and beard stylers, have seen remarkable growth due to the increasing popularity of well-groomed appearances and beard maintenance trends. The rise of male grooming brands and targeted marketing has further boosted this segment. Women's personal care appliances, including hair straighteners, curling irons, epilators, and skin rejuvenation devices, dominate the market as self-care and beauty routines become an essential part of daily life. The "Others" segment, which includes gender-neutral and unisex grooming products, is expanding, driven by the rise of inclusive beauty standards and changing consumer preferences. Gender-fluid personal care appliances, such as massagers and skincare tools, are gaining momentum as brands cater to diverse consumer needs.
The distribution of personal care appliances in India is evolving, with various sales channels catering to different consumer buying behaviors. Supermarkets and hypermarkets remain popular for in-store purchases, offering a hands-on shopping experience where customers can compare products and brands. Specialty stores, including exclusive beauty and electronics retail chains, provide a curated selection of premium personal care appliances, attracting consumers looking for high-end grooming solutions. Convenience stores, though limited in range, stock essential grooming products like trimmers and electric toothbrushes, targeting impulse buyers. E-commerce platforms, such as Amazon, Flipkart, and Nykaa, have revolutionized the industry by offering a vast assortment of personal care appliances with competitive pricing, discounts, and doorstep delivery. Online sales are witnessing exponential growth due to digital adoption, easy return policies, and consumer preference for reviews before making a purchase. The increasing penetration of internet access and mobile shopping in India is expected to make e-commerce the dominant sales channel in the coming years.
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