High disposable income, increasing purchasing power of customers, growing awareness among people, an increasing number of tech-savvy consumers, and the health benefits of smart gadgets are some of the driving forces in the smart wearables market in India. According to the recently published report of Bonafide Research, "India Smart Watch Market Outlook, 2021," wearable technology is a new and evolving segment in the Indian market. Technological developments, mainly originating from the mobile phone industry, have provided vendors with a range of electronic components that have enabled a new wave of innovation.
Many global companies are interested in the Indian market as the Asia-Pacific region is expected to witness significant growth in the coming years, with China and India being the most potential countries in the global market. India presents a vast opportunity for the wearables market and other related technologies. Consumers in India are design-savvy and deeply interested in the latest consumer technology. With heart disease and diabetes remaining two of the leading causes of death in India, maintaining a healthy and active lifestyle has never been more important. Fitness gadget makers are betting big on markets like India, which have a predominantly young population.
With a booming smartphone industry, device makers like Xiaomi and Yu are confident that the wearables category in India will expand at a rapid pace in the coming years. Wearable technology is still at a nascent stage in the Indian market. Among various segments, wearable health devices hold the highest market share in India. The smart wearables category consists of smartwatches, smart bands, and other emerging technologies. Fitness trainers and professional athletes are among the primary target customers for smart wearable devices in India. This technology is particularly suitable for top-tier athletes who want to push their performance limits.
Besides global brands, local brands such as Titan, Timex, and other small players are entering the market, which is expected to boost the Indian wearables market in terms of volume sales. The adoption of smartphones in India was initially slow, as people primarily used Windows phones that offered only basic functionalities. However, with increasing youth interest in technology, the trend shifted towards newer operating systems with advanced features. A similar adoption pattern is expected for new additions to the smartphone ecosystem, including smartwatches, smart bands, smart glasses, and other smart wearables in India.
Health is one of the core advantages of wearable technology, as these devices help in fitness tracking and overall wellness management. Indian consumers are generally willing to spend money on health-related products, making smart wearables a lucrative market segment. The smart wearables sector is expected to capture a significant share of the Indian market as more people adopt technology-driven fitness solutions.