List of Tables:
Table 1. Snapshot of Asia Pacific Digital Advertising Market in Balanced Perspective, 2021-2031 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market 32
Table 4. Asia Pacific Digital Advertising Market by Platform, 2018-2031, $ bn 40
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2018-2031, $ bn 43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2018-2031, $ bn 49
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 52
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 62
Table 10. APAC Digital Advertising Market by Country, 2018-2031, $ bn 78
Table 11. Japan Digital Advertising Market by Platform, 2018-2031, $ bn 81
Table 12. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn 81
Table 13. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 81
Table 14. China Digital Advertising Market by Platform, 2018-2031, $ bn 84
Table 15. China Digital Advertising Market by Ad Format, 2018-2031, $ bn 84
Table 16. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 84
Table 17. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn 86
Table 18. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn 86
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 86
Table 20. Australia Digital Advertising Market by Platform, 2018-2031, $ bn 88
Table 21. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn 88
Table 22. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 88
Table 23. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn 90
Table 24. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn 90
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 90
Table 26. Digital Advertising Market in Rest of APAC by Country, 2018-2031, $ bn 92
Table 27. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 95
Table 28. Alibaba: Company Snapshot 97
Table 29. Alibaba: Business Segmentation 97
Table 30. Alibaba: Product Portfolio 98
Table 31. Alibaba: Revenue, 2018-2020, $ mn 98
Table 32. Amazon: Company Snapshot 99
Table 33. Amazon: Business Segmentation 100
Table 34. Amazon: Product Portfolio 102
Table 35. Amazon: Revenue, 2018-2020, $ mn 102
Table 36. Amazon: Recent Developments 103
Table 37. Apple Inc.: Company Snapshot 104
Table 38. Apple Inc.: Business Segmentation 105
Table 39. Apple Inc.: Product Portfolio 106
Table 40. Apple Inc.: Revenue, 2018-2020, $ mn 106
Table 41. Apple Inc.: Recent Developments 107
Table 42. Applovin Corporation: Company Snapshot 108
Table 43. Baidu: Company Snapshot 110
Table 44. Baidu: Business Segmentation 111
Table 45. Baidu: Product Portfolio 111
Table 46. Baidu: Revenue, 2018-2020, $ bn 111
Table 47. Baidu: Recent Developments 112
Table 48. Facebook Inc.: Company Snapshot 113
Table 49. Facebook Inc.: Business Segmentation 114
Table 50. Facebook Inc.: Product Portfolio 114
Table 51. Facebook Inc.: Revenue, 2018-2020, $ bn 115
Table 52. Facebook Inc.: Recent Developments 115
Table 53. Google LLC: Company Snapshot 116
Table 54. Google LLC: Product Portfolio 118
Table 55. Google LLC: Revenue, 2018-2020, $ bn 119
Table 56. Google LLC: Recent Developments 119
Table 57. Microsoft Corporation: Company Snapshot 121
Table 58. Microsoft Corporation: Business Segmentation 122
Table 59. Microsoft Corporation: Product Portfolio 122
Table 60. Microsoft Corporation: Revenue, 2018-2020, $ bn 123
Table 61. Microsoft Corporation: Recent Developments 123
Table 62. Nokia Corporation: Company Snapshot 125
Table 63. Nokia Corporation: Business Segmentation 126
Table 64. Nokia Corporation: Product Portfolio 126
Table 65. Nokia Corporation: Revenue, 2018-2020, $ bn 127
Table 66. Nokia Corporation: Recent Developments 127
Table 67. Sina Corporation: Company Snapshot 128
Table 68. Sina Corporation: Business Segmentation 129
Table 69. Sina Corporation: Product Portfolio 129
Table 70. Sina Corporation: Revenue, 2016-2018, $ bn 129
Table 71. Tencent Holdings Limited: Company Snapshot 130
Table 72. Tencent Holdings Limited: Business Segmentation 131
Table 73. Tencent Holdings Limited: Product Portfolio 132
Table 74. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 132
Table 75. Tencent Holdings Limited: Recent Developments 133
Table 76. Twitter, Inc.: Company Snapshot 134
Table 77. Twitter, Inc.: Business Segmentation 134
Table 78. Twitter, Inc.: Product Portfolio 135
Table 79. Twitter, Inc.: Revenue, 2018-2020, $ bn 135
Table 80. Twitter, Inc.: Recent Developments 136
Table 81. Verizon: Company Snapshot 137
Table 82. Verizon: Business Segmentation 138
Table 83. Verizon: Product Portfolio 138
Table 84. Verizon: Revenue, 2018-2020, $ bn 138
Table 85. Verizon: Recent Developments 139
Table 86. Yahoo! Inc.: Company Snapshot 140
Table 87. Yahoo! Inc.: Product Portfolio 141
Table 88. Yahoo! Inc.: Revenue, 2014-2016, $ bn 141
Table 89. Risk Evaluation for Investing in Asia Pacific Market, 2021-2031 143
Table 90. Critical Success Factors and Key Takeaways 146
Asia Pacific digital advertising market will grow by 13.25% annually with a total addressable market cap of $2,870.9 billion over 2022-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 90 tables and 45 figures, this 148-page report “Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad • In-APP • Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Japan • China • South Korea • Australia • Indonesia • Rest of APAC (further segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan, and Philippines) For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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