List of Tables:
Table 1. Snapshot of Europe Digital Advertising Market in Balanced Perspective, 2021-2031 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. Main Product Trends and Market Opportunities in Europe Digital Advertising Market 32
Table 4. Europe Digital Advertising Market by Platform, 2018-2031, $ bn 40
Table 5. Europe Mobile Advertising Market by Channel, 2018-2031, $ bn 43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 7. Europe Digital Advertising Market by Ad Format, 2018-2031, $ bn 49
Table 8. Europe Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 52
Table 9. Europe Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 62
Table 10. Europe Digital Advertising Market by Country, 2018-2031, $ bn 77
Table 11. Germany Digital Advertising Market by Platform, 2018-2031, $ bn 80
Table 12. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn 80
Table 13. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 80
Table 14. UK Digital Advertising Market by Platform, 2018-2031, $ bn 83
Table 15. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn 83
Table 16. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 83
Table 17. France Digital Advertising Market by Platform, 2018-2031, $ bn 85
Table 18. France Digital Advertising Market by Ad Format, 2018-2031, $ bn 85
Table 19. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 85
Table 20. Russia Digital Advertising Market by Platform, 2018-2031, $ bn 87
Table 21. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn 87
Table 22. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 87
Table 23. Italy Digital Advertising Market by Platform, 2018-2031, $ bn 89
Table 24. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn 89
Table 25. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 89
Table 26. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 93
Table 27. Alibaba: Company Snapshot 95
Table 28. Alibaba: Business Segmentation 95
Table 29. Alibaba: Product Portfolio 96
Table 30. Alibaba: Revenue, 2018-2020, $ mn 96
Table 31. Amazon: Company Snapshot 97
Table 32. Amazon: Business Segmentation 98
Table 33. Amazon: Product Portfolio 100
Table 34. Amazon: Revenue, 2018-2020, $ mn 100
Table 35. Amazon: Recent Developments 101
Table 36. Apple Inc.: Company Snapshot 102
Table 37. Apple Inc.: Business Segmentation 103
Table 38. Apple Inc.: Product Portfolio 104
Table 39. Apple Inc.: Revenue, 2018-2020, $ mn 104
Table 40. Apple Inc.: Recent Developments 105
Table 41. Applovin Corporation: Company Snapshot 106
Table 42. Baidu: Company Snapshot 108
Table 43. Baidu: Business Segmentation 109
Table 44. Baidu: Product Portfolio 109
Table 45. Baidu: Revenue, 2018-2020, $ bn 109
Table 46. Baidu: Recent Developments 110
Table 47. Facebook Inc.: Company Snapshot 111
Table 48. Facebook Inc.: Business Segmentation 112
Table 49. Facebook Inc.: Product Portfolio 112
Table 50. Facebook Inc.: Revenue, 2018-2020, $ bn 113
Table 51. Facebook Inc.: Recent Developments 113
Table 52. Google LLC: Company Snapshot 114
Table 53. Google LLC: Product Portfolio 116
Table 54. Google LLC: Revenue, 2018-2020, $ bn 117
Table 55. Google LLC: Recent Developments 117
Table 56. Microsoft Corporation: Company Snapshot 119
Table 57. Microsoft Corporation: Business Segmentation 120
Table 58. Microsoft Corporation: Product Portfolio 120
Table 59. Microsoft Corporation: Revenue, 2018-2020, $ bn 121
Table 60. Microsoft Corporation: Recent Developments 121
Table 61. Nokia Corporation: Company Snapshot 123
Table 62. Nokia Corporation: Business Segmentation 124
Table 63. Nokia Corporation: Product Portfolio 124
Table 64. Nokia Corporation: Revenue, 2018-2020, $ bn 125
Table 65. Nokia Corporation: Recent Developments 125
Table 66. Sina Corporation: Company Snapshot 126
Table 67. Sina Corporation: Business Segmentation 127
Table 68. Sina Corporation: Product Portfolio 127
Table 69. Sina Corporation: Revenue, 2016-2018, $ bn 127
Table 70. Tencent Holdings Limited: Company Snapshot 128
Table 71. Tencent Holdings Limited: Business Segmentation 129
Table 72. Tencent Holdings Limited: Product Portfolio 130
Table 73. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 130
Table 74. Tencent Holdings Limited: Recent Developments 131
Table 75. Twitter, Inc.: Company Snapshot 132
Table 76. Twitter, Inc.: Business Segmentation 132
Table 77. Twitter, Inc.: Product Portfolio 133
Table 78. Twitter, Inc.: Revenue, 2018-2020, $ bn 133
Table 79. Twitter, Inc.: Recent Developments 134
Table 80. Verizon: Company Snapshot 135
Table 81. Verizon: Business Segmentation 136
Table 82. Verizon: Product Portfolio 136
Table 83. Verizon: Revenue, 2018-2020, $ bn 136
Table 84. Verizon: Recent Developments 137
Table 85. Yahoo! Inc.: Company Snapshot 138
Table 86. Yahoo! Inc.: Product Portfolio 139
Table 87. Yahoo! Inc.: Revenue, 2014-2016, $ bn 139
Table 88. Risk Evaluation for Investing in Europe Market, 2021-2031 141
Table 89. Critical Success Factors and Key Takeaways 144
Europe digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 89 tables and 45 figures, this 146-page report “Europe Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad • In-APP • Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Italy • Russia • Rest of Europe For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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