List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 17
Figure 4. North America Digital Advertising Market by Revenue, 2018-2031, $ bn 19
Figure 5. Share of Digital Ad in Overall Media Ad in North America Market, 2018-2031, % Revenue 20
Figure 6. Impact of COVID-19 on Business 23
Figure 7. Primary Drivers and Impact Factors of North America Digital Advertising Market 25
Figure 8. Primary Restraints and Impact Factors of North America Digital Advertising Market 28
Figure 9. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 34
Figure 10. Breakdown of North America Digital Advertising Market by Platform, 2021-2031, % of Revenue 39
Figure 11. Contribution to North America 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 40
Figure 12. North America Mobile Advertising Market, 2018-2031, $ bn 42
Figure 13. North America Mobile Internet Users, 2018-2022, billion 43
Figure 14. Comparison of Mobile Web and Mobile In-App 44
Figure 15. North America Desktop Advertising Market, 2018-2031, $ bn 45
Figure 16. North America Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 46
Figure 17. Breakdown of North America Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 48
Figure 18. Contribution to North America 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 49
Figure 19. North America Digital Display Ad Market, 2018-2031, $ bn 51
Figure 20. North America Internet Paid Search Advertising Market, 2018-2031, $ bn 53
Figure 21. World Social Media Users, Oct 2021 55
Figure 22. North America Social Media Advertising Market, 2018-2031, $ bn 55
Figure 23. North America Online Video Advertising Market, 2018-2031, $ bn 57
Figure 24. North America Market of Other Digital Ad Formats, 2018-2031, $ bn 59
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 61
Figure 26. Contribution to North America 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 62
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 64
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 65
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 67
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 68
Figure 31. North America Digital Advertising Market for Travel Industry, 2018-2031, $ bn 69
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 70
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 71
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 72
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 74
Figure 36. North America Digital Advertising Market for Other Industries, 2018-2031, $ bn 74
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 77
Figure 38. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 78
Figure 39. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn 79
Figure 40. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn 82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period 84
North America digital advertising market is projected to grow by 8.05% annually in the forecast period and reach $333.5 billion by 2031, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 81 tables and 41 figures, this 139-page report “North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad • In-APP • Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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