Southeast Asia Digital Advertising Market 2021-2031

Bonafide Trust 02-02-2022 150 Pages
Region : Asia-Pacific Category : IT & Telecommunications IT Products & Services

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Southeast Asia digital advertising market is expected to grow by a revised 2021-2031 CAGR of 18.73% and reach $58.63 billion by 2031, representing the fastest growing region in the global digital ad market. Highlighted with 96 tables and 45 figures, this 150-page report “Southeast Asia Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Geography: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography. Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad • In-APP • Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Indonesia • Thailand • Philippines • Malaysia • Singapore • Vietnam • Taiwan • Rest of SEA For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

1 Introduction 9

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 12

1.2.1 Overview of Market Research Methodology 12

1.2.2 Market Assumption 13

1.2.3 Secondary Data 13

1.2.4 Primary Data 13

1.2.5 Data Filtration and Model Design 14

1.2.6 Market Size/Share Estimation 15

1.2.7 Research Limitations 16

1.3 Executive Summary 17

2 Market Overview and Qualitative Analysis 20

2.1 Market Size and Forecast 20

2.1.1 Impact of COVID-19 on World Economy 21

2.1.2 Impact of COVID-19 on the Market 23

2.2 Major Growth Drivers 25

2.3 Market Restraints and Challenges 29

2.4 Emerging Opportunities and Market Trends 32

2.5 Porter’s Fiver Forces Analysis 35

3 Segmentation of Southeast Asia Market by Platform 39

3.1 Market Overview by Platform 39

3.2 Southeast Asia Mobile Advertising Market 2018-2031 42

3.3 Southeast Asia Desktop Advertising Market 2018-2031 46

3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2018-2031 47

4 Segmentation of Southeast Asia Market by Ad Format 48

4.1 Market Overview by Ad Format 48

4.2 Southeast Asia Digital Display Ad Market 2018-2031 51

4.3 Southeast Asia Internet Paid Search Ad Market 2018-2031 53

4.4 Southeast Asia Social Media Ad Market 2018-2031 55

4.5 Southeast Asia Online Video Ad Market 2018-2031 57

4.6 Southeast Asia Market of Other Digital Ad Formats 2018-2031 59

5 Segmentation of Southeast Asia Market by Industry Vertical 61

5.1 Market Overview by Industry Vertical 61

5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2018-2031 64

5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66

5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67

5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2018-2031 69

5.6 Southeast Asia Digital Advertising Market for Travel Industry 2018-2031 70

5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2018-2031 71

5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72

5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2018-2031 73

5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74

5.11 Southeast Asia Digital Advertising Market for Other Industries 2018-2031 75

6 Southeast Asia Market 2018-2031 by Country/Region 76

6.1 Overview of Southeast Asia Market 76

6.2 Indonesia 79

6.3 Thailand 82

6.4 Philippines 84

6.5 Malaysia 86

6.6 Singapore 88

6.7 Vietnam 90

6.8 Taiwan 92

6.9 Rest of Southeast Asia Region 94

7 Competitive Landscape 95

7.1 Overview of Key Vendors 95

7.2 Company Profiles 99

Alibaba 99

Amazon 101

Apple Inc. 106

Applovin Corporation 110

Baidu 112

Facebook Inc. 115

Google LLC 118

Microsoft Corporation 123

Nokia Corporation 127

Sina Corporation 130

Tencent 132

Twitter 136

Verizon 139

Yahoo! Inc. 142

8 Investing in Southeast Asia Market: Risk Assessment and Management 144

8.1 Risk Evaluation of Southeast Asia Market 144

8.2 Critical Success Factors (CSFs) 147

RELATED REPORTS AND PRODUCTS 150

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 17
Figure 4. Southeast Asia Digital Advertising Market by Revenue, 2018-2031, $ mn 20
Figure 5. Impact of COVID-19 on Business 23
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Digital Advertising Market 25
Figure 7. Primary Restraints and Impact Factors of Southeast Asia Digital Advertising Market 29
Figure 8. Porter’s Fiver Forces Analysis of Southeast Asia Digital Advertising Market 35
Figure 9. Breakdown of Southeast Asia Digital Advertising Market by Platform, 2021-2031, % of Revenue 40
Figure 10. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Platform, Value ($ mn) and Share (%) 41
Figure 11. Southeast Asia Mobile Advertising Market, 2018-2031, $ mn 43
Figure 12. Global Mobile Internet Users, 2018-2022, billion 44
Figure 13. Comparison of Mobile Web and Mobile In-App 45
Figure 14. Southeast Asia Desktop Advertising Market, 2018-2031, $ mn 46
Figure 15. Southeast Asia Market of Digital Advertising via Other Platforms, 2018-2031, $ mn 47
Figure 16. Breakdown of Southeast Asia Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 49
Figure 17. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Ad Format, Value ($ mn) and Share (%) 50
Figure 18. Southeast Asia Digital Display Ad Market, 2018-2031, $ mn 52
Figure 19. Southeast Asia Internet Paid Search Advertising Market, 2018-2031, $ mn 54
Figure 20. Southeast Asia Social Media Advertising Market, 2018-2031, $ mn 56
Figure 21. Southeast Asia Online Video Advertising Market, 2018-2031, $ mn 58
Figure 22. Southeast Asia Market of Other Digital Ad Formats, 2018-2031, $ mn 60
Figure 23. Breakdown of Southeast Asia Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 62
Figure 24. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 63
Figure 25. Southeast Asia Digital Advertising Market for Media and Entertainment, 2018-2031, $ mn 65
Figure 26. Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ mn 66
Figure 27. Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ mn 68
Figure 28. Southeast Asia Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ mn 69
Figure 29. Southeast Asia Digital Advertising Market for Travel Industry, 2018-2031, $ mn 70
Figure 30. Southeast Asia Digital Advertising Market for Healthcare Sector, 2018-2031, $ mn 71
Figure 31. Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ mn 72
Figure 32. Southeast Asia Digital Advertising Market for Transportation and Logistics, 2018-2031, $ mn 73
Figure 33. Southeast Asia Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ mn 74
Figure 34. Southeast Asia Digital Advertising Market for Other Industries, 2018-2031, $ mn 75
Figure 35. Breakdown of Southeast Asia Digital Advertising Market by Country/Region, 2021 and 2031, % of Revenue 77
Figure 36. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Country/Region, Value ($ mn) and Share (%) 78
Figure 37. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ mn 80
Figure 38. Digital Advertising Market in Thailand by Revenue, 2018-2031, $ mn 82
Figure 39. Digital Advertising Market in Philippines by Revenue, 2018-2031, $ mn 84
Figure 40. Digital Advertising Market in Malaysia by Revenue, 2018-2031, $ mn 86
Figure 41. Digital Advertising Market in Singapore by Revenue, 2018-2031, $ mn 88
Figure 42. Digital Advertising Market in Vietnam by Revenue, 2018-2031, $ mn 90
Figure 43. Digital Advertising Market in Taiwan by Revenue, 2018-2031, $ mn 92
Figure 44. Digital Advertising Market in Rest of Southeast Asia by Revenue, 2018-2031, $ mn 94
Figure 45. Growth Stage of Southeast Asia Digital Advertising Industry over the Forecast Period 95

List of Tables:

Table 1. Snapshot of Southeast Asia Digital Advertising Market in Balanced Perspective, 2021-2031 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. Share of Digital Ad in Total Ad Spend in Selected SEA Countries, 2015-2020, % 28
Table 4. Main Product Trends and Market Opportunities in Southeast Asia Digital Advertising Market 32
Table 5. Southeast Asia Digital Advertising Market by Platform, 2018-2031, $ mn 40
Table 6. Southeast Asia Mobile Advertising Market by Channel, 2018-2031, $ mn 43
Table 7. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 8. Southeast Asia Digital Advertising Market by Ad Format, 2018-2031, $ mn 49
Table 9. Southeast Asia Display Digital Ad Market by Purchase Method, 2018-2031, $ mn 52
Table 10. Southeast Asia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 62
Table 11. Southeast Asia Digital Advertising Market by Country/Region, 2018-2031, $ mn 77
Table 12. Indonesia Digital Advertising Market by Platform, 2018-2031, $ mn 80
Table 13. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ mn 80
Table 14. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 81
Table 15. Thailand Digital Advertising Market by Platform, 2018-2031, $ mn 83
Table 16. Thailand Digital Advertising Market by Ad Format, 2018-2031, $ mn 83
Table 17. Thailand Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 83
Table 18. Philippines Digital Advertising Market by Platform, 2018-2031, $ mn 85
Table 19. Philippines Digital Advertising Market by Ad Format, 2018-2031, $ mn 85
Table 20. Philippines Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 85
Table 21. Malaysia Digital Advertising Market by Platform, 2018-2031, $ mn 87
Table 22. Malaysia Digital Advertising Market by Ad Format, 2018-2031, $ mn 87
Table 23. Malaysia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 87
Table 24. Singapore Digital Advertising Market by Platform, 2018-2031, $ mn 89
Table 25. Singapore Digital Advertising Market by Ad Format, 2018-2031, $ mn 89
Table 26. Singapore Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 89
Table 27. Vietnam Digital Advertising Market by Platform, 2018-2031, $ mn 91
Table 28. Vietnam Digital Advertising Market by Ad Format, 2018-2031, $ mn 91
Table 29. Vietnam Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 91
Table 30. Taiwan Digital Advertising Market by Platform, 2018-2031, $ mn 93
Table 31. Taiwan Digital Advertising Market by Ad Format, 2018-2031, $ mn 93
Table 32. Taiwan Digital Advertising Market by Industry Vertical, 2018-2031, $ mn 93
Table 33. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 97
Table 34. Alibaba: Company Snapshot 99
Table 35. Alibaba: Business Segmentation 99
Table 36. Alibaba: Product Portfolio 100
Table 37. Alibaba: Revenue, 2018-2020, $ mn 100
Table 38. Amazon: Company Snapshot 101
Table 39. Amazon: Business Segmentation 102
Table 40. Amazon: Product Portfolio 104
Table 41. Amazon: Revenue, 2018-2020, $ mn 104
Table 42. Amazon: Recent Developments 105
Table 43. Apple Inc.: Company Snapshot 106
Table 44. Apple Inc.: Business Segmentation 107
Table 45. Apple Inc.: Product Portfolio 108
Table 46. Apple Inc.: Revenue, 2018-2020, $ mn 108
Table 47. Apple Inc.: Recent Developments 109
Table 48. Applovin Corporation: Company Snapshot 110
Table 49. Baidu: Company Snapshot 112
Table 50. Baidu: Business Segmentation 113
Table 51. Baidu: Product Portfolio 113
Table 52. Baidu: Revenue, 2018-2020, $ bn 113
Table 53. Baidu: Recent Developments 114
Table 54. Facebook Inc.: Company Snapshot 115
Table 55. Facebook Inc.: Business Segmentation 116
Table 56. Facebook Inc.: Product Portfolio 116
Table 57. Facebook Inc.: Revenue, 2018-2020, $ bn 117
Table 58. Facebook Inc.: Recent Developments 117
Table 59. Google LLC: Company Snapshot 118
Table 60. Google LLC: Product Portfolio 120
Table 61. Google LLC: Revenue, 2018-2020, $ bn 121
Table 62. Google LLC: Recent Developments 121
Table 63. Microsoft Corporation: Company Snapshot 123
Table 64. Microsoft Corporation: Business Segmentation 124
Table 65. Microsoft Corporation: Product Portfolio 124
Table 66. Microsoft Corporation: Revenue, 2018-2020, $ bn 125
Table 67. Microsoft Corporation: Recent Developments 125
Table 68. Nokia Corporation: Company Snapshot 127
Table 69. Nokia Corporation: Business Segmentation 128
Table 70. Nokia Corporation: Product Portfolio 128
Table 71. Nokia Corporation: Revenue, 2018-2020, $ bn 129
Table 72. Nokia Corporation: Recent Developments 129
Table 73. Sina Corporation: Company Snapshot 130
Table 74. Sina Corporation: Business Segmentation 131
Table 75. Sina Corporation: Product Portfolio 131
Table 76. Sina Corporation: Revenue, 2016-2018, $ bn 131
Table 77. Tencent Holdings Limited: Company Snapshot 132
Table 78. Tencent Holdings Limited: Business Segmentation 133
Table 79. Tencent Holdings Limited: Product Portfolio 134
Table 80. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 134
Table 81. Tencent Holdings Limited: Recent Developments 135
Table 82. Twitter, Inc.: Company Snapshot 136
Table 83. Twitter, Inc.: Business Segmentation 136
Table 84. Twitter, Inc.: Product Portfolio 137
Table 85. Twitter, Inc.: Revenue, 2018-2020, $ bn 137
Table 86. Twitter, Inc.: Recent Developments 138
Table 87. Verizon: Company Snapshot 139
Table 88. Verizon: Business Segmentation 140
Table 89. Verizon: Product Portfolio 140
Table 90. Verizon: Revenue, 2018-2020, $ bn 140
Table 91. Verizon: Recent Developments 141
Table 92. Yahoo! Inc.: Company Snapshot 142
Table 93. Yahoo! Inc.: Product Portfolio 143
Table 94. Yahoo! Inc.: Revenue, 2014-2016, $ bn 143
Table 95. Risk Evaluation for Investing in Southeast Asia Market, 2021-2031 145
Table 96. Critical Success Factors and Key Takeaways 148

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Southeast Asia Digital Advertising Market 2021-2031

Southeast Asia Digital Advertising Market 2021-2031