North America In-Taxi Digital Signage Market 2020-2027

North America in-taxi digital signage market is expected to grow by 3.5% annually in the forecast period and reach $237.4 million by 2027 owing to the increasing adoption of digital signage in the commercial vertical, growing demand for 4K & 8K display, and increasing technological advancements in digital display products. Digital signage refers as dynamic electronic signage, which is usually used to display the multimedia content to engage the viewers. Modern digital signage includes a controller that uses digital connection to deliver the crisp output signal to digital-display for instance a plasma screen or LCD panel. Signage further includes a playback-device, which utilizes a storage medium such as hard-drive for storing the digital content and ensuring smooth-playback. In many cases, this device can be remotely controlled over the Internet to facilitate content updates, compliance reporting and schedule changes. Digital signage technology is frequently used to deliver the updated information quickly & easily to the public, make the contents more attractive through animations, minimize paperwork and improve the user experience.

It is estimated that North America will be dominating the in-taxi digital signage market, showing considerable growth during the forecast period. The growth would be possible because of marketing analytics tools and existing players that have been firmly established in the market since the beginning. Leading players in the In-Taxi digital signage market focus on improving the quality of visibility by several steps. Research & development (R&D) activities are further playing a major role in the growth of the In-Taxi digital signage market. Apart from this, players also compete in terms of the quality, availability, price, and technology. They mainly focus on the sophisticated digital signage development.

The retailers have further made much significant investments for the digital signage solutions in order to deliver the enhanced customer experiences and gaining the actionable business insights. Some of the key benefits of digital signage in retail business include effective communication, brand awareness, increase credibility among visitors, loyal customers and close more sales. Retailers generally use digital signage solutions for advertisement campaigns, in-store entertainment and way-finding maps etc. Software usually helps the users to increase the overall experience and support the business goals. With the increasing development and optimisation of Software in USA and Canada the market has observed a slight growth in the region. It is estimated that North-America In-taxi digital signage market will be reached at rapid pace as a result of rise in demand for 4K and 8K displays during the forecast period.

The advent of innovative displays, such as liquid crystal display (LCD), LED, OLED, and Super AMOLED display, is allowing advertisers to improve the clarity and quality of the content being presented. This is prompting digitized poster providers to provide content that is compatible with all types of displays. Besides, information is provided with the help of digitized display technologies, which include pictures and motion in a digitized format to gain the attention of customers. High investments are being made by marketers for the creation of new content to attract customers.The U.S. is a prominent destination for market players as marketing and promotional techniques continue to evolve and advertisers prefer digitized promotion over conventional marketing. Other benefits associated with digitized signs, such as better audience engagement, reduced paper consumption, increased sales owing to improved influence on customers, and cost-effective advertising, are encouraging their adoption in the country. The increasing use of 3D digital signage for effective branding and promotion of the product is anticipated to provide a lucrative platform for market growth over the forecast period.

However, high initial investments associated with digitized signs have been poised for the adoption of digital signage. Adoption of digitized signs by small- and mid-sized enterprises is particularly limited owing to the initial investment involved in obtaining supportive software, hardware, and technology. In addition, the lack of research and awareness about the benefits of digitized signs is also another factor that is restraining the smooth growth of the market.

Impact of COVID-19

The market was influenced greatly by the COVID-19 pandemic which had both a positive and negative effect on the market. firstly, the market experienced a sharp and prominent decline in growth which was due to the nationwide lockdowns imposed in the region. These lockdowns factored in the travel restriction which halted the use of taxi and in turn the In taxi digital signage market. but post lockdowns and ease on travel restriction with the consumer shifting towards private transport for safety from the virus has boosted the market and helped it sustain.

Highlighted with 22 tables and 43 figures, this 98-page report “North America In-Taxi Digital Signage Market 2020-2027 by Component (Hardware, Software, Service), Vehicle Type (Luxury Taxi, Economy Taxi), End User, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire North America in-taxi digital signage market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America in-taxi digital signage market in every aspect of the classification from perspectives of Component, Vehicle Type, End User, and Country.

Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Device & Hardware
o LCD Display
o LED Display
o Other Hardware
• Solution & Software
o Installation Services
o Maintenance & Support
o Advertising Services
• Service

Based on Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Luxury Taxi
• Economy Taxi

Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Retail Industry
• Transportation & Logistics
• Hospitality Section
• Education Sector
• Healthcare Industry
• Corporate
• Entertainment & Sports
• Government
• Other End Users

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2017-2027. The breakdown of key national markets by Component, Vehicle Type, and End User over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Key Players (this may not be a complete list and extra companies can be added upon request):
Device Manufacturers:
Adflow
Apple Inc.
Curb Taxi
Samsung Electronics Co., Ltd.
Swipe Technologies
VeriFone Holdings Inc.
Software Providers:
Cabby Tabby Technologies
Enroute View Media Inc.
Gears Mobility Systems Pvt Ltd
Halo Cars
Service Providers:
Adomni
BillboardsIn
Blue Line Media
Bona Phandle Media
Clear Vision Advertisement
Curb Mobility
Grab
London Taxi Advertising
Valoriser Consultants
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)