List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027 16
Figure 4. North America Smartphone Market by Value, 2017-2027, $ bn 19
Figure 5. North America Smartphone Market by Shipment, 2017-2027, million units 20
Figure 6. Average Selling Price (ASP) of Smartphones, 2017-2027, USD/unit 20
Figure 7. Impact of COVID-19 on Business 23
Figure 8. Primary Drivers and Impact Factors of North America Smartphone Market 25
Figure 9. World 5G Traffic, 2019-2030, EB/year 28
Figure 10. Primary Restraints and Impact Factors of North America Smartphone Market 30
Figure 11. Investment Opportunity Analysis 34
Figure 12. Porter’s Fiver Forces Analysis of North America Smartphone Market 37
Figure 13. Breakdown of North America Smartphone Market by Operating System, 2020-2027, % of Revenue 41
Figure 14. Contribution to North America 2021-2027 Cumulative Revenue by Operating System, Value ($ bn) and Share (%) 42
Figure 15. North America Smartphone Market: Android Smartphones, 2017-2027, $ bn 43
Figure 16. North America Smartphone Market: iOS Smartphones, 2017-2027, $ bn 44
Figure 17. North America Smartphone Market: Other Operating Systems, 2017-2027, $ bn 45
Figure 18. Breakdown of North America Smartphone Market by Display Technology, 2020-2027, % of Revenue 46
Figure 19. Contribution to North America 2021-2027 Cumulative Revenue by Display Technology, Value ($ bn) and Share (%) 47
Figure 20. North America Smartphone Market: LCD Technology, 2017-2027, $ bn 48
Figure 21. North America Smartphone Market: OLED Technology, 2017-2027, $ bn 49
Figure 22. North America Smartphone Market: Other Display Technologies, 2017-2027, $ bn 50
Figure 23. Breakdown of North America Smartphone Market by Screen Size, 2020-2027, % of Revenue 51
Figure 24. Contribution to North America 2021-2027 Cumulative Revenue by Screen Size, Value ($ bn) and Share (%) 52
Figure 25. North America Smartphone Market: Less Than 4 Inches, 2017-2027, $ bn 53
Figure 26. North America Smartphone Market: 4 - <5 Inches, 2017-2027, $ bn 54
Figure 27. North America Smartphone Market: 5 - <5.5 Inches, 2017-2027, $ bn 55
Figure 28. North America Smartphone Market: 5.5 - <6 Inches, 2017-2027, $ bn 56
Figure 29. North America Smartphone Market: 6 Inches and Above, 2017-2027, $ bn 57
Figure 30. Breakdown of North America Smartphone Market by RAM Capacity, 2020-2027, % of Revenue 58
Figure 31. Contribution to North America 2021-2027 Cumulative Revenue by RAM Capacity, Value ($ bn) and Share (%) 59
Figure 32. North America Smartphone Market: Below 4GB, 2017-2027, $ bn 60
Figure 33. North America Smartphone Market: 4GB - 8GB, 2017-2027, $ bn 61
Figure 34. North America Smartphone Market: Over 8GB, 2017-2027, $ bn 62
Figure 35. Breakdown of North America Smartphone Market by Price Range, 2020-2027, % of Revenue 63
Figure 36. Contribution to North America 2021-2027 Cumulative Revenue by Price Range, Value ($ bn) and Share (%) 64
Figure 37. North America Smartphone Market: Ultra Low-End (Less Than $100), 2017-2027, $ bn 65
Figure 38. North America Smartphone Market: Low-End ($100 - <$200), 2017-2027, $ bn 66
Figure 39. North America Smartphone Market: Mid-Range ($200 - <$400), 2017-2027, $ bn 67
Figure 40. North America Smartphone Market: Mid- to High-End ($400 - <$600), 2017-2027, $ bn 68
Figure 41. North America Smartphone Market: High-End ($600 - <$800), 2017-2027, $ bn 69
Figure 42. North America Smartphone Market: Premium ($800 - <$1000), 2017-2027, $ bn 70
Figure 43. North America Smartphone Market: Ultra Premium ($1000 and Above), 2017-2027, $ bn 71
Figure 44. Breakdown of North America Smartphone Market by Distribution Channel, 2020-2027, % of Revenue 72
Figure 45. Contribution to North America 2021-2027 Cumulative Revenue by Distribution Channel, Value ($ bn) and Share (%) 73
Figure 46. North America Smartphone Market: OEMs, 2017-2027, $ bn 74
Figure 47. North America Smartphone Market: E-commerce, 2017-2027, $ bn 75
Figure 48. North America Smartphone Market: Retailers, 2017-2027, $ bn 76
Figure 49. Breakdown of North America Smartphone Market by Country, 2020 and 2027, % of Revenue 78
Figure 50. Breakdown of North America Smartphone Market by Country, 2020 and 2027, % of Shipment 79
Figure 51. Contribution to North America 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%) 80
Figure 52. Contribution to North America 2021-2027 Cumulative Revenue by Country, Shipment (million units) and Share (%) 80
Figure 53. U.S. Smartphone Market, 2017-2027, $ bn 82
Figure 54. Canada Smartphone Market, 2017-2027, $ bn 84
Figure 55. Smartphone Market in Mexico, 2017-2027, $ bn 86
Figure 56. Growth Stage of North America Smartphone Industry over the Forecast Period 88
North America smartphone market is expected to grow by 7.5% annually in the forecast period and reach $99.6 billion by 2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Highlighted with 30 tables and 56 figures, this 109-page report “North America Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire North America smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country. Based on Operating System, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Android Smartphones • iOS Smartphones • Other Operating Systems Based on Display Technology, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • LCD Technology • OLED Technology • Other Display Technologies Based on Screen Size, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Less Than 4 Inches • 4 - <5 Inches • 5 - <5.5 Inches • 5.5 - <6 Inches • 6 Inches and Above Based on RAM Capacity, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Below 4GB • 4GB - 8GB • Over 8GB Based on Price Range, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Ultra Low-End (Less Than $100) • Low-End ($100 - <$200) • Mid-Range ($200 - <$400) • Mid- to High-End ($400 - <$600) • High-End ($600 - <$800) • Premium ($800 - <$1000) • Ultra Premium ($1000 and Above) Based on Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • OEMs • E-commerce • Retailers Geographically, the following national/local markets are fully investigated: • U.S. • Canada • Mexico For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Guangdong OPPO Mobile Telecommunications Corp., Ltd. HTC Corporation Huawei Technologies Co., Ltd. Lenovo Group Limited Motorola, Inc. Nokia Corporation Realme Samsung Electronics Co., Ltd. Sony Corporation Vivo Communication Technology Co., Ltd. Xiaomi Corporation (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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