List of Tables
Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market in the Balanced Perspective, 2020-2030
Table 2. Growth Rate of World Real GDP, 2020-2021
Table 3. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market
Table 4. Global Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 5. Global Augmented Reality Market by Technology, 2020-2030, $ bn
Table 6. Global Marker-based AR Market by Technology, 2020-2030, $ bn
Table 7. Global Markerless Augmented Reality Market by Technology, 2020-2030, $ bn
Table 8. Global Virtual Reality Market by Technology, 2020-2030, $ bn
Table 9. Global Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 10. Global AR and VR Hardware Market by Type, 2020-2030, $ bn
Table 11. Global AR and VR Software Market by Type, 2020-2030, $ bn
Table 12. Global Augmented Reality and Virtual Reality Market by Device Type, 2020-2030, $ bn
Table 13. Global Augmented Reality Devices Market by Type, 2020-2030, $ bn
Table 14. Global Virtual Reality Devices Market by Type, 2020-2030, $ bn
Table 15. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 16. Global Augmented Reality and Virtual Reality Market by End-user, 2020-2030, $ bn
Table 17. Global Enterprise AR and VR Market by Organization Size, 2020-2030, $ bn
Table 18. Global Augmented Reality and Virtual Reality Market by Region, 2020-2030, $ bn
Table 19. Leading National Augmented Reality and Virtual Reality Market by Revenue, 2020 and 2030, $ bn
Table 20. North America Augmented Reality and Virtual Reality Market by Country, 2020-2030, $ bn
Table 21. U.S. Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 22. U.S. Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 23. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 24. Canada Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 25. Canada Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 26. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 27. Europe Augmented Reality and Virtual Reality Market by Country, 2020-2030, $ bn
Table 28. UK Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 29. UK Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 30. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 31. France Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 32. France Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 33. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 34. Germany Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 35. Germany Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 36. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 37. Spain Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 38. Spain Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 39. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 40. Italy Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 41. Italy Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 42. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 43. Russia Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 44. Russia Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 45. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 46. APAC Augmented Reality and Virtual Reality Market by Country, 2020-2030, $ bn
Table 47. China Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 48. China Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 49. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 50. Japan Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 51. Japan Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 52. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 53. India Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 54. India Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 55. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 56. Australia Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 57. Australia Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 58. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 59. South Korea Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 60. South Korea Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 61. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 62. Latin America Augmented Reality and Virtual Reality Market by Country, 2020-2030, $ bn
Table 63. Argentina Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 64. Argentina Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 65. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 66. Brazil Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 67. Brazil Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 68. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 69. Mexico Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 70. Mexico Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 71. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 72. RoW Augmented Reality and Virtual Reality Market by Country, 2020-2030, $ bn
Table 73. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 74. Saudi Arabia Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 75. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 76. Iran Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 77. Iran Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 78. Iran Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 79. UAE Augmented Reality and Virtual Reality Market by Technology, 2020-2030, $ bn
Table 80. UAE Augmented Reality and Virtual Reality Market by Component, 2020-2030, $ bn
Table 81. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2030, $ bn
Table 82. DAQR: Company Snapshot
Table 83. DAQR: Business Segmentation
Table 84. DAQR: Product Portfolio
Table 85. DAQR: Revenue, 2019-2021, $ bn
Table 86. DAQR: Recent Developments
Table 87. Risk Evaluation for Investing in Global Market, 2020-2030
Table 88. Critical Success Factors and Key Takeaways
The augmented reality and virtual reality market dramatically expands the ways connected devices can help with everyday activities such as searching for information, shopping, and others, while virtual reality allows users to experience various outer world places from the comfort of their own homes. VR gaming creates a 3D environment for its users, allowing them to experience a game's physical presence. Global augmented reality and virtual reality market will reach $246.85 billion by 2027, growing by 37.1% annually over 2020-2027 considering impact of COVID-19 pandemic. Augmented Reality (AR) technology accounts for a larger market share and will grow at 42.4% annually over the forecast years, faster than the Virtual Reality (VR) technology. Growing demand for head-mounted displays (HMDs) in gaming and entertainment, adoption of augmented reality and virtual reality market for marketing strategies, and increasing demand for AR/VR in the retail and e-commerce industry are key factors positively impacting the AR/VR market growth. Furthermore, rising demand for augmented and virtual reality devices in the manufacturing and healthcare sectors and increased investments and funding by key market players to develop AR/VR solutions are propelling market growth. In the healthcare industry, augmented reality plays a critical role. AR can be used to show a surgeon a virtual view of a patient's body parts. This can assist the surgeon in performing minimally invasive surgeries. Augmented reality modelling and 3D visualisation are expected to benefit the healthcare sector. The use of augmented reality (AR) for improving fitness, teaching complex subjects to medical students, training doctors, managing pharmacies, and caring for and supporting patients after they leave the hospital is propelling the augmented reality and virtual reality market in this sector forward. Virtual Reality has revolutionized the gaming and entertainment sectors by allowing users to immerse themselves in a highly simulated environment. Furthermore, the growing use of this technology in instructional training, such as for teaching engineers, mechanics, pilots, field workers, defense warriors, and technicians in the manufacturing and oil and gas sectors, is propelling the market growth. Apart from educational and training purposes, virtual reality is widely adopted for various other applications. For instance, the technology allows engineers to experiment with a vehicle's design and construction at the concept stage before beginning on costly prototypes in the automobile industry. With VR exposure therapy, the technology is also used for treating people with mental health issues. Furthermore, tourism companies use VR technology to enable potential clients or customers to take a virtual tour of monuments, iconic destinations, restaurants, and hotels. The entertainment and sports industries have gained significant benefits from VR technology. The market for virtual reality is projected to be widely adopted in location-based entertainment, gaming, theaters, and music. For instance, in 2018, Europa-Park, a German amusement park, installed VR rollercoasters called Eurostat Coastality, which allow visitors to experience a world based on the film Valerian and the City of a Thousand Planets.
North America dominates the augmented and virtual reality market due to the demand from gaming, entertainment & media, aerospace & defense, retail, and manufacturing industries. In addition, North America is a home to major players such as Google, Facebook, DAQRI, and others, which offer advanced solutions. Moreover, enterprises in this region have invested on AR & VR along with simulation. However, Asia-Pacific is expected to observe highest growth rate during the forecast period. Introduction of 4G technology and high-speed communication along with growing number of smartphone users has driven the adoption of AR and VR market in this region. By application, the augmented and virtual reality market share was dominated by the consumer segment in 2020 and is expected to maintain its dominance in the upcoming years. However, the enterprise segment is expected to witness the highest growth, as the increase in number of enterprises apart from gaming and other consumer entertainment subsectors are adopting and testing AR and VR technologies in an extensive range of work-related applications. The increasing use of VR applications in the architecture and planning sector is another factor likely to foster market growth. The use of VR technology in architecture aids in decision-making and visualizing the effects of suggested urban designs and architectural plans. It also enables the early detection and correction of faults, thus saving time and money.
The high investment required for AR/VR development and SoC integration is a major factor impeding the growth of the augmented and virtual reality markets. In addition, issues with security compliance and rising cyber-attacks as a result of a lack of security standards are major factors challenging market dynamics. Furthermore, a lack of technical expertise, which results in data manipulation, spoofing, sniffing, cyber-attacks, and man-in-the-middle attacks, is expected to pose some challenges to market growth.
COVID-19 Impact
The COVID-19 pandemic has significantly fostered the augmented and virtual reality market growth rate owing to the increased shift toward the adoption of virtual and augmented reality technologies as more number of businesses have turned to remote work. Moreover, augmented and virtual reality is finding emerging healthcare applications such as the patient management, tele-health, point of care, and home-based care. This is opportunistic for the growth of the market during the post pandemic period.
Highlighted with 88 tables and 76 figures, this 173-page report “Global Augmented Reality and Virtual Reality Market 2020-2030 by Technology, Component, Device Type, Industry Vertical, End-user, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region.
By Technology
Augmented Reality (AR)
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
By Component
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
By Device Type
Augmented Reality Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
By Industry Vertical
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
By End User
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
By Geography
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of South America)
• RoW (UAE, Saudi Arabia, Iran)
For each aforementioned region and country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
DAQR, EON. Reality Inc., Facebook, Google, HTC ,Microsoft, Samsung, Seiko Epson, Sony, Vuzix Corporation,
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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