Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 18
Figure 5. Europe Digital Advertising Market by Revenue, 2015-2026, $ bn 20
Figure 6. Share of Digital Ad in Overall Media Ad in Europe Market, 2015-2026, % Revenue 21
Figure 7. Impact of COVID-19 on Business 25
Figure 8. Primary Drivers and Impact Factors of Europe Digital Advertising Market 27
Figure 9. Primary Restraints and Impact Factors of Europe Digital Advertising Market 30
Figure 10. Porter’s Fiver Forces Analysis of Europe Digital Advertising Market 36
Figure 11. Breakdown of Europe Digital Advertising Market by Platform, 2019-2026, % of Revenue 41
Figure 12. Contribution to Europe 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 42
Figure 13. Europe Mobile Advertising Market, 2015-2026, $ bn 44
Figure 14. Europe Mobile Internet Users, 2019-2022, billion 45
Figure 15. Comparison of Mobile Web and Mobile In-App 46
Figure 16. Europe Desktop Advertising Market, 2015-2026, $ bn 47
Figure 17. Europe Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 48
Figure 18. Breakdown of Europe Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 50
Figure 19. Contribution to Europe 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 51
Figure 20. Europe Digital Display Ad Market, 2015-2026, $ bn 53
Figure 21. Europe Internet Paid Search Advertising Market, 2015-2026, $ bn 55
Figure 22. Europe Social Media Advertising Market, 2015-2026, $ bn 57
Figure 23. Europe Online Video Advertising Market, 2015-2026, $ bn 59
Figure 24. Europe Market of Other Digital Ad Formats, 2015-2026, $ bn 61
Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 63
Figure 26. Contribution to Europe 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 64
Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 66
Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 67
Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 69
Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 70
Figure 31. Europe Digital Advertising Market for Travel Industry, 2015-2026, $ bn 71
Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 72
Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 73
Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 74
Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 75
Figure 36. Europe Digital Advertising Market for Other Industries, 2015-2026, $ bn 76
Figure 37. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 78
Figure 38. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 79
Figure 39. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 80
Figure 40. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 83
Figure 41. Digital Advertising Market in France by Revenue, 2015-2026, $ mn 85
Figure 42. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 87
Figure 43. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 89
Figure 44. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 91
Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 92
Europe digital advertising market accounted for $71.7 billion in 2019 and will grow by a revised CAGR of 7.49% over 2020-2026 owing to the rising need for digital marketing amid COVID-19 pandemic in the region. Highlighted with 32 tables and 45 figures, this 117-page report “Europe Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Mobile Ad • In-APP • Mobile Web Desktop Ad Digital TV and Others Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions Internet Paid Search Social Media Online Video Others Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Italy • Russia • Rest of Europe For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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