Figure 1. Research Method Flow Chart 9
Figure 2. Breakdown of Primary Research 12
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 5. North America Digital Advertising Market by Revenue, 2015-2026, $ bn 18
Figure 6. Share of Digital Ad in Overall Media Ad in North America Market, 2015-2026, % Revenue 19
Figure 7. Impact of COVID-19 on Business 23
Figure 8. Primary Drivers and Impact Factors of North America Digital Advertising Market 25
Figure 9. Primary Restraints and Impact Factors of North America Digital Advertising Market 28
Figure 10. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 35
Figure 11. Breakdown of North America Digital Advertising Market by Platform, 2019-2026, % of Revenue 40
Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41
Figure 13. North America Mobile Advertising Market, 2015-2026, $ bn 43
Figure 14. North America Mobile Internet Users, 2019-2022, billion 44
Figure 15. Comparison of Mobile Web and Mobile In-App 45
Figure 16. North America Desktop Advertising Market, 2015-2026, $ bn 46
Figure 17. North America Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 47
Figure 18. Breakdown of North America Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 49
Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50
Figure 20. North America Digital Display Ad Market, 2015-2026, $ bn 52
Figure 21. North America Internet Paid Search Advertising Market, 2015-2026, $ bn 54
Figure 22. North America Social Media Advertising Market, 2015-2026, $ bn 56
Figure 23. North America Online Video Advertising Market, 2015-2026, $ bn 58
Figure 24. North America Market of Other Digital Ad Formats, 2015-2026, $ bn 60
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 62
Figure 26. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 65
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 66
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 68
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 69
Figure 31. North America Digital Advertising Market for Travel Industry, 2015-2026, $ bn 70
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 71
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 72
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 73
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 74
Figure 36. North America Digital Advertising Market for Other Industries, 2015-2026, $ bn 75
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 77
Figure 38. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 78
Figure 39. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 79
Figure 40. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period 84
Considering the impact of COVID-19 pandemic, North America digital advertising market is expected to grow by a revised 2020-2026 CAGR of 6.13% and reach $184.1 billion by 2026. Highlighted with 24 tables and 41 figures, this 109-page report “North America Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Mobile Ad • In-APP • Mobile Web Desktop Ad Digital TV and Others Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Digital Display Ad • Programmatic Transactions • Non-programmatic Transactions Internet Paid Search Social Media Online Video Others Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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