Figure 1. Research Method Flow Chart 9
Figure 2. Breakdown of Primary Research 12
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 4. Northeastern U.S. Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 5. Northeastern U.S. Digital Advertising Market by Revenue, 2015-2026, $ bn 19
Figure 6. Primary Drivers and Impact Factors of Northeastern U.S. Digital Advertising Market 20
Figure 7. Primary Restraints and Impact Factors of Northeastern U.S. Digital Advertising Market 23
Figure 8. Porter’s Fiver Forces Analysis of Northeastern U.S. Digital Advertising Market 30
Figure 9. Breakdown of Northeastern U.S. Digital Advertising Market by Platform, 2019-2026, % of Revenue 35
Figure 10. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 36
Figure 11. Northeastern U.S. Mobile Advertising Market, 2015-2026, $ bn 38
Figure 12. Global Mobile Internet Users, 2019-2022, billion 39
Figure 13. Comparison of Mobile Web and Mobile In-App 40
Figure 14. Northeastern U.S. Desktop Advertising Market, 2015-2026, $ bn 41
Figure 15. Northeastern U.S. Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 42
Figure 16. Breakdown of Northeastern U.S. Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 44
Figure 17. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 45
Figure 18. Northeastern U.S. Digital Display Ad Market, 2015-2026, $ bn 47
Figure 19. Northeastern U.S. Internet Paid Search Advertising Market, 2015-2026, $ bn 49
Figure 20. Northeastern U.S. Social Media Advertising Market, 2015-2026, $ bn 51
Figure 21. Northeastern U.S. Online Video Advertising Market, 2015-2026, $ bn 53
Figure 22. Northeastern U.S. Market of Other Digital Ad Formats, 2015-2026, $ bn 55
Figure 23. Breakdown of Northeastern U.S. Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 57
Figure 24. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 58
Figure 25. Northeastern U.S. Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 60
Figure 26. Northeastern U.S. Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 61
Figure 27. Northeastern U.S. Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 63
Figure 28. Northeastern U.S. Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 64
Figure 29. Northeastern U.S. Digital Advertising Market for Travel Industry, 2015-2026, $ bn 65
Figure 30. Northeastern U.S. Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 66
Figure 31. Northeastern U.S. Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 67
Figure 32. Northeastern U.S. Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 68
Figure 33. Northeastern U.S. Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 69
Figure 34. Northeastern U.S. Digital Advertising Market for Other Industries, 2015-2026, $ bn 70
Figure 35. Breakdown of Northeastern U.S. Digital Advertising Market by State, 2019 and 2026, % of Revenue 72
Figure 36. Contribution to Northeastern U.S. 2019-2026 Cumulative Revenue by State, Value ($ mn) and Share (%) 73
Figure 37. Connecticut Digital Advertising Market by Revenue, 2015-2026, $ mn 74
Figure 38. Delaware Digital Advertising Market by Revenue, 2015-2026, $ mn 75
Figure 39. Maryland Digital Advertising Market by Revenue, 2015-2026, $ mn 76
Figure 40. Massachusetts Digital Advertising Market by Revenue, 2015-2026, $ mn 77
Figure 41. New Hampshire Digital Advertising Market by Revenue, 2015-2026, $ mn 78
Figure 42. New Jersey Digital Advertising Market by Revenue, 2015-2026, $ mn 79
Figure 43. New York Digital Advertising Market by Revenue, 2015-2026, $ mn 80
Figure 44. Pennsylvania Digital Advertising Market by Revenue, 2015-2026, $ mn 81
Figure 45. Rhode Island Digital Advertising Market by Revenue, 2015-2026, $ mn 82
Figure 46. Vermont Digital Advertising Market by Revenue, 2015-2026, $ mn 83
Figure 47. Washington, D.C. Digital Advertising Market by Revenue, 2015-2026, $ mn 84
Figure 48. Growth Stage of Northeastern U.S. Digital Advertising Industry over the Forecast Period 85
Northeastern U.S. digital advertising market is expected to reach $41.21 billion by 2026, representing a 2019-2026 CAGR of 10.27%. Highlighted with 17 tables and 48 figures, this 107-page report “Northeastern U.S. Digital Advertising Market by Platform, Ad Format, Industry Vertical, and State 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Northeastern U.S. digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Northeastern U.S. market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Northeastern U.S. digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and State. Based on platform, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Mobile Ad (further divided into In-APP and Mobile Web by channel) • Desktop Ad • Digital TV and Others Based on ad format, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method) • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following state markets are fully investigated: • Connecticut • Delaware • Maine • Maryland • Massachusetts • New Hampshire • New Jersey • New York • Pennsylvania • Rhode Island • Vermont • Washington, D.C. Detailed analysis and 2015-2026 annual revenue are available for each state or region. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Northeastern U.S. digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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