North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook

Bonafide Trust 28-03-2020 161 Pages Figures : 128 Tables : 62
Region : North America Category : IT & Telecommunications Technology

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Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). North America XR market is expected to grow by 42.5% annually in the forecast period and reach $132.39 billion by 2026. Highlighted with 70 tables and 62 figures, this 161-page report “North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country. Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Augmented Reality (AR) o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) • Virtual Reality (VR) o Nonimmersive Technology o Semi-Immersive and Fully Immersive Technology • Mixed Reality (MR) Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Hardware o Sensors o Semiconductor Component o Displays and Projectors o Position Trackers o Cameras o Others • Software o Software Developer Kits o Cloud Services • Content Creation Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality Devices o Head-Mounted Display (HMD) o Head-Up Display (HUD) o Handheld Device • Virtual Reality Devices o Head-Mounted Display (HMD) o Gesture-Tracking Device o Projector & Display Wall • Mixed Reality Devices o Wireless Head Mounted Display o Wired Head Mounted Display Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Consumer • Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises) Geographically, the following listed national markets are fully investigated: • U.S. • Canada • Mexico For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Acer Inc. Augmedix Aurasma Blippar.com Limited Catchoom DAQR Dell Technologies Inc. EON. Reality Inc. Facebook Google HP Development Company LP HTC Corporation Koninklijke Philips N.V. MAGIC LEAP, INC. Medical Realities Metaio Microsoft Niantic, Inc. Nintendo Co., Ltd. Psious Samsung Seiko Epson Sony Total Immersion Vuzix Corporation Wikitude GMBH Zappar (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 21

2.3 Market Restraints and Challenges 24

2.4 Emerging Opportunities and Market Trends 27

2.5 Porter’s Fiver Forces Analysis 30

3 Segmentation of North America Market by Technology 34

3.1 Market Overview by Technology 34

3.2 North America Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 North America Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

3.4 North America Mixed Reality (MR) Market 2015-2026 44

4 Segmentation of North America Market by Component 46

4.1 Market Overview by Component 46

4.2 North America XR Hardware Market 2015-2026 48

4.3 North America XR Software Market 2015-2026 50

4.4 North America XR Content Creation Market 2015-2026 52

5 Segmentation of North America Market by Device Type 54

5.1 Market Overview by Device Type 54

5.2 North America AR Devices Market 2015-2026 55

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 57

5.3 North America VR Devices Market 2015-2026 58

5.3.1 Head-Mounted Display (HMD) 59

5.3.2 Gesture-Tracking Device 60

5.3.3 Projector & Display Wall 60

5.4 North America MR Devices Market 2015-2026 61

5.4.1 Wireless Head Mounted Display 62

5.4.2 Wired Head Mounted Display 62

6 Segmentation of North America Market by Industry Vertical 63

6.1 Market Overview by Industry Vertical 63

6.2 North America Extended Reality Market for Gaming 2015-2026 65

6.3 North America Extended Reality Market for Entertainment & Media 2015-2026 67

6.4 North America Extended Reality Market for Aerospace & Defense 2015-2026 69

6.5 North America Extended Reality Market for Healthcare 2015-2026 71

6.6 North America Extended Reality Market for Education 2015-2026 73

6.7 North America Extended Reality Market for Manufacturing 2015-2026 75

6.8 North America Extended Reality Market for Retail 2015-2026 77

6.9 North America Extended Reality Market for Other Sectors 2015-2026 79

7 Segmentation of North America Market by End-user 81

7.1 Market Overview by End-user 81

7.2 North America Consumer XR Market 2015-2026 82

7.3 North America Enterprise XR Market 2015-2026 83

8 North America Market 2015-2026 by Country 85

8.1 Overview of North America Market 85

8.2 U.S. 88

8.3 Canada 92

8.4 Mexico 95

9 Competitive Landscape 98

9.1 Overview of Key Vendors 98

9.2 Company Profiles 101

Acer Inc. 101

Augmedix 104

Aurasma 105

Blippar.com Limited 106

Catchoom 107

DAQR 109

Dell Technologies Inc. 110

EON. Reality Inc. 112

Facebook 113

Google 116

HP Development Company LP 121

HTC Corporation 123

Koninklijke Philips N.V. 125

MAGIC LEAP, INC. 127

Medical Realities 128

Metaio 129

Microsoft 131

Niantic, Inc. 134

Nintendo Co., Ltd. 137

Psious 140

Samsung 141

Seiko Epson 143

Sony 147

Total Immersion 149

Vuzix Corporation 151

Wikitude GMBH 152

Zappar 154

10 Investing in North America Market: Risk Assessment and Management 155

10.1 Risk Evaluation of North America Market 155

10.2 Critical Success Factors (CSFs) 158

RELATED REPORTS AND PRODUCTS 161

List of Figures:

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 4. North America Extended Reality Market by Revenue, 2015-2026, $ bn 19
Figure 5. North America Extended Reality Production by Revenue, 2015-2026, $ bn 20
Figure 6. Primary Drivers and Impact Factors of North America Extended Reality Market 21
Figure 7. Primary Restraints and Impact Factors of North America Extended Reality Market 24
Figure 8. Porter’s Fiver Forces Analysis of North America Extended Reality Market 30
Figure 9. Breakdown of North America Extended Reality Market by Technology, 2019-2026, % of Revenue 34
Figure 10. Breakdown of North America Extended Reality Production by Technology, 2019-2026, % of Revenue 35
Figure 11. North America Augmented Reality (AR) Market, 2015-2026, $ bn 36
Figure 12. North America Augmented Reality (AR) Production, 2015-2026, $ bn 37
Figure 13. North America Virtual Reality (VR) Market, 2015-2026, $ bn 40
Figure 14. North America Virtual Reality (VR) Production, 2015-2026, $ bn 41
Figure 15. North America Mixed Reality (MR) Market, 2015-2026, $ bn 44
Figure 16. North America Mixed Reality (MR) Production, 2015-2026, $ bn 45
Figure 17. Breakdown of North America Extended Reality Market by Component, 2019-2026, % of Revenue 46
Figure 18. Breakdown of North America Extended Reality Production by Component, 2019-2026, % of Revenue 47
Figure 19. North America XR Hardware Market, 2015-2026, $ bn 48
Figure 20. North America XR Hardware Production, 2015-2026, $ bn 49
Figure 21. North America XR Software Market, 2015-2026, $ bn 50
Figure 22. North America XR Software Production, 2015-2026, $ bn 51
Figure 23. North America XR Content Creation Market, 2015-2026, $ bn 52
Figure 24. North America XR Content Creation Production, 2015-2026, $ bn 53
Figure 25. Breakdown of North America Extended Reality Market by Device Type, 2019-2026, % of Revenue 54
Figure 26. North America AR Devices Market, 2015-2026, $ bn 55
Figure 27. North America VR Devices Market, 2015-2026, $ bn 58
Figure 28. North America MR Devices Market, 2015-2026, $ bn 61
Figure 29. Breakdown of North America Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63
Figure 30. Breakdown of North America Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64
Figure 31. North America Extended Reality Market for Gaming, 2015-2026, $ bn 65
Figure 32. North America Extended Reality Production for Gaming, 2015-2026, $ bn 66
Figure 33. North America Extended Reality Market for Entertainment & Media, 2015-2026, $ bn 67
Figure 34. North America Extended Reality Production for Entertainment & Media, 2015-2026, $ bn 68
Figure 35. North America Extended Reality Market for Aerospace & Defense, 2015-2026, $ bn 69
Figure 36. North America Extended Reality Production for Aerospace & Defense, 2015-2026, $ bn 70
Figure 37. North America Extended Reality Market for Healthcare, 2015-2026, $ bn 71
Figure 38. North America Extended Reality Production for Healthcare, 2015-2026, $ bn 72
Figure 39. North America Extended Reality Market for Education, 2015-2026, $ bn 73
Figure 40. North America Extended Reality Production for Education, 2015-2026, $ bn 74
Figure 41. North America Extended Reality Market for Manufacturing, 2015-2026, $ bn 75
Figure 42. North America Extended Reality Production for Manufacturing, 2015-2026, $ bn 76
Figure 43. North America Extended Reality Market for Retail, 2015-2026, $ bn 77
Figure 44. North America Extended Reality Production for Retail, 2015-2026, $ bn 78
Figure 45. North America Extended Reality Market for Other Sectors, 2015-2026, $ bn 79
Figure 46. North America Extended Reality Production for Other Sectors, 2015-2026, $ bn 80
Figure 47. Breakdown of North America Extended Reality Market by End-user, 2019-2026, % of Revenue 81
Figure 48. North America Consumer XR Market, 2015-2026, $ bn 82
Figure 49. North America Enterprise XR Market, 2015-2026, $ bn 83
Figure 50. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 86
Figure 51. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 87
Figure 52. U.S. Extended Reality Market by Revenue, 2015-2026, $ bn 88
Figure 53. U.S. Extended Reality Production by Revenue, 2015-2026, $ bn 89
Figure 54. Canada Extended Reality Market by Revenue, 2015-2026, $ bn 92
Figure 55. Canada Extended Reality Production by Revenue, 2015-2026, $ bn 93
Figure 56. Extended Reality Market in Mexico by Revenue, 2015-2026, $ bn 95
Figure 57. Extended Reality Production in Mexico by Revenue, 2015-2026, $ bn 96
Figure 58. Growth Stage of North America Extended Reality Industry over the Forecast Period 98
Figure 59. Seiko Epson Revenue, 2014-2018, $ mn 144
Figure 60. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, $ mn 144
Figure 61. Seiko Epson Revenue Breakdown by Business Segment, 2018 145
Figure 62. Seiko Epson Revenue Breakdown by Region, 2018 145

List of Tables:

Table 1. Snapshot of Global Extended Reality Market, 2019-2026 20
Table 2. Main Product Trends and Market Opportunities in Global Extended Reality Market 30
Table 3. Global Extended Reality Market by Technology, 2015-2026, $ bn 37
Table 4. Global Extended Reality Production by Technology, 2015-2026, $ bn 38
Table 5. Global Augmented Reality Market by Technology, 2015-2026, $ bn 40
Table 6. Global Marker-based AR Market by Technology, 2015-2026, $ bn 41
Table 7. Global Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 42
Table 8. Global Virtual Reality Market by Technology, 2015-2026, $ bn 44
Table 9. Global Extended Reality Market by Component, 2015-2026, $ bn 49
Table 10. Global Extended Reality Production by Component, 2015-2026, $ bn 50
Table 11. Global XR Hardware Market by Type, 2015-2026, $ bn 52
Table 12. Global XR Software Market by Type, 2015-2026, $ bn 54
Table 13. Global Extended Reality Market by Device Type, 2015-2026, $ bn 57
Table 14. Global Augmented Reality Devices Market by Type, 2015-2026, $ bn 59
Table 15. Global Virtual Reality Devices Market by Type, 2015-2026, $ bn 62
Table 16. Global Mixed Reality Devices Market by Type, 2015-2026, $ bn 65
Table 17. Global Extended Reality Market by Industry Vertical, 2015-2026, $ bn 66
Table 18. Global Extended Reality Production by Industry Vertical, 2015-2026, $ bn 67
Table 19. Global Extended Reality Market by End-user, 2015-2026, $ bn 84
Table 20. Global Enterprise XR Market by Organization Size, 2015-2026, $ bn 87
Table 21. Global Extended Reality Market by Region, 2015-2026, $ bn 89
Table 22. Global Extended Reality Production by Region, 2015-2026, $ bn 90
Table 23. Leading National Extended Reality Market by Revenue, 2019 and 2026, $ bn 91
Table 24. North America Extended Reality Market by Country, 2015-2026, $ bn 94
Table 25. U.S. Extended Reality Market by Technology, 2015-2026, $ bn 97
Table 26. U.S. Extended Reality Market by Component, 2015-2026, $ bn 97
Table 27. U.S. Extended Reality Market by Industry Vertical, 2015-2026, $ bn 97
Table 28. Canada Extended Reality Market by Technology, 2015-2026, $ bn 101
Table 29. Canada Extended Reality Market by Component, 2015-2026, $ bn 101
Table 30. Canada Extended Reality Market by Industry Vertical, 2015-2026, $ bn 101
Table 31. Mexico Extended Reality Market by Technology, 2015-2026, $ bn 104
Table 32. Mexico Extended Reality Market by Component, 2015-2026, $ bn 104
Table 33. Mexico Extended Reality Market by Industry Vertical, 2015-2026, $ bn 104
Table 34. Europe Extended Reality Market by Country, 2015-2026, $ bn 107
Table 35. UK Extended Reality Market by Technology, 2015-2026, $ bn 110
Table 36. UK Extended Reality Market by Component, 2015-2026, $ bn 110
Table 37. UK Extended Reality Market by Industry Vertical, 2015-2026, $ bn 110
Table 38. France Extended Reality Market by Technology, 2015-2026, $ bn 113
Table 39. France Extended Reality Market by Component, 2015-2026, $ bn 113
Table 40. France Extended Reality Market by Industry Vertical, 2015-2026, $ bn 113
Table 41. Germany Extended Reality Market by Technology, 2015-2026, $ bn 116
Table 42. Germany Extended Reality Market by Component, 2015-2026, $ bn 116
Table 43. Germany Extended Reality Market by Industry Vertical, 2015-2026, $ bn 116
Table 44. Spain Extended Reality Market by Technology, 2015-2026, $ bn 119
Table 45. Spain Extended Reality Market by Component, 2015-2026, $ bn 119
Table 46. Spain Extended Reality Market by Industry Vertical, 2015-2026, $ bn 119
Table 47. Italy Extended Reality Market by Technology, 2015-2026, $ bn 122
Table 48. Italy Extended Reality Market by Component, 2015-2026, $ bn 122
Table 49. Italy Extended Reality Market by Industry Vertical, 2015-2026, $ bn 122
Table 50. Russia Extended Reality Market by Technology, 2015-2026, $ bn 125
Table 51. Russia Extended Reality Market by Component, 2015-2026, $ bn 125
Table 52. Russia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 125
Table 53. APAC Extended Reality Market by Country, 2015-2026, $ bn 130
Table 54. China Extended Reality Market by Technology, 2015-2026, $ bn 134
Table 55. China Extended Reality Market by Component, 2015-2026, $ bn 134
Table 56. China Extended Reality Market by Industry Vertical, 2015-2026, $ bn 134
Table 57. Japan Extended Reality Market by Technology, 2015-2026, $ bn 137
Table 58. Japan Extended Reality Market by Component, 2015-2026, $ bn 137
Table 59. Japan Extended Reality Market by Industry Vertical, 2015-2026, $ bn 137
Table 60. India Extended Reality Market by Technology, 2015-2026, $ bn 140
Table 61. India Extended Reality Market by Component, 2015-2026, $ bn 140
Table 62. India Extended Reality Market by Industry Vertical, 2015-2026, $ bn 140
Table 63. Australia Extended Reality Market by Technology, 2015-2026, $ bn 143
Table 64. Australia Extended Reality Market by Component, 2015-2026, $ bn 143
Table 65. Australia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 143
Table 66. South Korea Extended Reality Market by Technology, 2015-2026, $ bn 146
Table 67. South Korea Extended Reality Market by Component, 2015-2026, $ bn 146
Table 68. South Korea Extended Reality Market by Industry Vertical, 2015-2026, $ bn 146
Table 69. South America Extended Reality Market by Country, 2015-2026, $ bn 150
Table 70. Argentina Extended Reality Market by Technology, 2015-2026, $ bn 153
Table 71. Argentina Extended Reality Market by Component, 2015-2026, $ bn 153
Table 72. Argentina Extended Reality Market by Industry Vertical, 2015-2026, $ bn 153
Table 73. Brazil Extended Reality Market by Technology, 2015-2026, $ bn 156
Table 74. Brazil Extended Reality Market by Component, 2015-2026, $ bn 156
Table 75. Brazil Extended Reality Market by Industry Vertical, 2015-2026, $ bn 156
Table 76. Chile Extended Reality Market by Technology, 2015-2026, $ bn 159
Table 77. Chile Extended Reality Market by Component, 2015-2026, $ bn 159
Table 78. Chile Extended Reality Market by Industry Vertical, 2015-2026, $ bn 159
Table 79. RoW Extended Reality Market by Country, 2015-2026, $ bn 163
Table 80. Saudi Arabia Extended Reality Market by Technology, 2015-2026, $ bn 166
Table 81. Saudi Arabia Extended Reality Market by Component, 2015-2026, $ bn 166
Table 82. Saudi Arabia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 166
Table 83. Iran Extended Reality Market by Technology, 2015-2026, $ bn 169
Table 84. Iran Extended Reality Market by Component, 2015-2026, $ bn 169
Table 85. Iran Extended Reality Market by Industry Vertical, 2015-2026, $ bn 169
Table 86. UAE Extended Reality Market by Technology, 2015-2026, $ bn 172
Table 87. UAE Extended Reality Market by Component, 2015-2026, $ bn 172
Table 88. UAE Extended Reality Market by Industry Vertical, 2015-2026, $ bn 172
Table 89. Acer Inc.: Company Snapshot 177
Table 90. Acer Inc.: Revenue, 2016-2018, NTD bn 178
Table 91. Acer Inc.: Business Segmentation 178
Table 92. Aurasma: Company Snapshot 181
Table 93. Blippar.com Limited: Company Snapshot 182
Table 94. Catchoom: Company Snapshot 183
Table 95. Dell Technologies Inc.: Company Snapshot 186
Table 96. Dell Technologies Inc.: Revenue, 2017-2019, $ bn 187
Table 97. Dell Technologies Inc.: Business Segmentation 187
Table 98. Facebook Inc.: Company Snapshot 189
Table 99. Facebook Inc.: Business Segmentation 190
Table 100. Facebook Inc.: Product Portfolio 190
Table 101. Facebook Inc.: Revenue, 2017-2019, $ bn 191
Table 102. Google LLC: Company Snapshot 192
Table 103. Google LLC: Product Portfolio 194
Table 104. Google LLC: Revenue, 2016-2018, $ bn 195
Table 105. Google LLC: Product Portfolio 195
Table 106. Google LLC: Recent Developments 196
Table 107. HP Development Company LP: Company Snapshot 197
Table 108. HP Development Company LP: Revenue, 2016-2018, $ bn 197
Table 109. HP Development Company LP: Business Segmentation 198
Table 110. HTC Corporation: Business Segmentation 199
Table 111. Koninklijke Philips N.V.: Revenue, 2016-2018, $ bn 201
Table 112. Medical Realities: Company Snapshot 204
Table 113. Metaio: Company Snapshot 205
Table 114. Microsoft Corporation: Company Snapshot 207
Table 115. Microsoft Corporation: Business Segmentation 208
Table 116. Microsoft Corporation: Revenue, 2017-2019, $ bn 208
Table 117. Niantic, Inc.: Company Snapshot 210
Table 118. Niantic, Inc.: Business Segmentation 211
Table 119. Nintendo Co., Ltd.: Company Snapshot 213
Table 120. Nintendo Co., Ltd.: Business Segmentation 214
Table 121. Nintendo Co., Ltd.: Revenue, 2017-2019, $ bn 214
Table 122. Psious: Company Snapshot 216
Table 123. Samsung Electronics Revenue, 2015-2018, $ bn 218
Table 124. Total Immersion : Company Snapshot 225
Table 125. Wikitude GMBH: Company Snapshot 228
Table 126. Zappar: Company Snapshot 230
Table 127. Risk Evaluation for Investing in Global Market, 2019-2026 232
Table 128. Critical Success Factors and Key Takeaways 235

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North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook

North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook