List of Figures:
Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 13
Figure 4. North America Automotive AR and VR Market, 2019-2026, $ mn 15
Figure 5. Primary Drivers and Impact Factors of North America Automotive AR and VR Market 16
Figure 6. Primary Restraints and Impact Factors of North America Automotive AR and VR Market 19
Figure 7. Porter’s Fiver Forces Analysis of North America Automotive AR and VR Market 25
Figure 8. Breakdown of North America Automotive AR and VR Market by Component, 2019-2026, % of Revenue 29
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 30
Figure 10. North America Automotive AR and VR Market: Hardware, 2015-2026, $ mn 31
Figure 11. North America Automotive AR and VR Market: Software, 2015-2026, $ mn 33
Figure 12. Breakdown of North America Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 34
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 35
Figure 14. North America Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 36
Figure 15. North America Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 39
Figure 16. Breakdown of North America Automotive AR and VR Market by Application, 2019-2026, % of Revenue 41
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 42
Figure 18. North America Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 43
Figure 19. North America Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 44
Figure 20. North America Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 45
Figure 21. North America Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 46
Figure 22. North America Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 47
Figure 23. North America Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 48
Figure 24. Breakdown of North America Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 49
Figure 25. Contribution to North America 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 50
Figure 26. North America Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 51
Figure 27. North America Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 52
Figure 28. Breakdown of North America Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 53
Figure 29. Contribution to North America 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 54
Figure 30. North America Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 55
Figure 31. North America Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 56
Figure 32. Breakdown of North America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 58
Figure 33. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 59
Figure 34. U.S. Automotive AR & VR Market, 2015-2026, $ mn 61
Figure 35. Canada Automotive AR & VR Market, 2015-2026, $ mn 64
Figure 36. Growth Stage of North America Automotive AR and VR Industry over the Forecast Period 66
List of Tables:
Table 1. Snapshot of Global Automotive AR and VR Market, 2019-2026 17
Table 2. Main Product Trends and Market Opportunities in Global Automotive AR and VR Market 25
Table 3. Global Automotive AR and VR Market by Component, 2015-2026, $ mn 32
Table 4. Global Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 35
Table 5. Global Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 36
Table 6. Global Automotive AR and VR Market by Technology, 2015-2026, $ mn 37
Table 7. Global Automotive AR Market by Technology, 2015-2026, $ mn 40
Table 8. Global Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 40
Table 9. Global Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 40
Table 10. Global Automotive AR Market by Device Type, 2015-2026, $ mn 41
Table 11. Global Automotive VR Market by Technology, 2015-2026, $ mn 43
Table 12. Global Automotive VR Market by Device Type, 2015-2026, $ mn 43
Table 13. Global Automotive AR and VR Market by Application, 2015-2026, $ mn 44
Table 14. Global Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 52
Table 15. Global Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 56
Table 16. Global Automotive AR & VR Market by Region, 2015-2026, $ mn 61
Table 17. Leading National Automotive AR & VR Market, 2019 and 2026, $ mn 63
Table 18. North America Automotive AR & VR Market by Country, 2015-2026, $ mn 66
Table 19. U.S. Automotive AR & VR Market by Technology, 2015-2026, $ mn 69
Table 20. U.S. Automotive AR & VR Market by Application, 2015-2026, $ mn 69
Table 21. U.S. Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 69
Table 22. Canada Augmented Reality Market by Technology, 2015-2026, $ mn 72
Table 23. Canada Automotive AR & VR Market by Application, 2015-2026, $ mn 72
Table 24. Canada Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 72
Table 25. Europe Automotive AR & VR Market by Country, 2015-2026, $ mn 75
Table 26. UK Augmented Reality Market by Technology, 2015-2026, $ mn 77
Table 27. UK Automotive AR & VR Market by Application, 2015-2026, $ mn 77
Table 28. UK Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 77
Table 29. France Augmented Reality Market by Technology, 2015-2026, $ mn 79
Table 30. France Automotive AR & VR Market by Application, 2015-2026, $ mn 79
Table 31. France Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 79
Table 32. Germany Augmented Reality Market by Technology, 2015-2026, $ mn 81
Table 33. Germany Automotive AR & VR Market by Application, 2015-2026, $ mn 81
Table 34. Germany Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 81
Table 35. Spain Augmented Reality Market by Technology, 2015-2026, $ mn 83
Table 36. Spain Automotive AR & VR Market by Application, 2015-2026, $ mn 83
Table 37. Spain Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 83
Table 38. Italy Augmented Reality Market by Technology, 2015-2026, $ mn 85
Table 39. Italy Automotive AR & VR Market by Application, 2015-2026, $ mn 85
Table 40. Italy Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 85
Table 41. Russia Augmented Reality Market by Technology, 2015-2026, $ mn 87
Table 42. Russia Automotive AR & VR Market by Application, 2015-2026, $ mn 87
Table 43. Russia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 87
Table 44. Automotive AR & VR Market in Rest of Europe by Country, 2015-2026, $ mn 89
Table 45. APAC Automotive AR & VR Market by Country, 2015-2026, $ mn 92
Table 46. China Augmented Reality Market by Technology, 2015-2026, $ mn 94
Table 47. China Automotive AR & VR Market by Application, 2015-2026, $ mn 94
Table 48. China Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 94
Table 49. Japan Augmented Reality Market by Technology, 2015-2026, $ mn 97
Table 50. Japan Automotive AR & VR Market by Application, 2015-2026, $ mn 97
Table 51. Japan Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 97
Table 52. India Augmented Reality Market by Technology, 2015-2026, $ mn 99
Table 53. India Automotive AR & VR Market by Application, 2015-2026, $ mn 99
Table 54. India Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 99
Table 55. Australia Augmented Reality Market by Technology, 2015-2026, $ mn 101
Table 56. Australia Automotive AR & VR Market by Application, 2015-2026, $ mn 101
Table 57. Australia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 101
Table 58. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn 103
Table 59. South Korea Automotive AR & VR Market by Application, 2015-2026, $ mn 103
Table 60. South Korea Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 103
Table 61. Automotive AR & VR Market in Rest of APAC by Country, 2015-2026, $ mn 105
Table 62. Latin America Automotive AR & VR Market by Country, 2015-2026, $ mn 108
Table 63. Argentina Augmented Reality Market by Technology, 2015-2026, $ mn 110
Table 64. Argentina Automotive AR & VR Market by Application, 2015-2026, $ mn 110
Table 65. Argentina Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 110
Table 66. Brazil Augmented Reality Market by Technology, 2015-2026, $ mn 112
Table 67. Brazil Automotive AR & VR Market by Application, 2015-2026, $ mn 112
Table 68. Brazil Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 112
Table 69. Mexico Augmented Reality Market by Technology, 2015-2026, $ mn 114
Table 70. Mexico Automotive AR & VR Market by Application, 2015-2026, $ mn 114
Table 71. Mexico Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 114
Table 72. RoW Automotive AR & VR Market by Country, 2015-2026, $ mn 118
Table 73. UAE Augmented Reality Market by Technology, 2015-2026, $ mn 120
Table 74. UAE Automotive AR & VR Market by Application, 2015-2026, $ mn 120
Table 75. UAE Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 120
Table 76. Saudi Arabia Augmented Reality Market by Technology, 2015-2026, $ mn 122
Table 77. Saudi Arabia Automotive AR & VR Market by Application, 2015-2026, $ mn 122
Table 78. Saudi Arabia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 122
Table 79. South Africa Augmented Reality Market by Technology, 2015-2026, $ mn 124
Table 80. South Africa Automotive AR & VR Market by Application, 2015-2026, $ mn 124
Table 81. South Africa Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 124
Table 82. Bosch: Company Snapshot 130
Table 83. Bosch: Business Segmentation 130
Table 84. Bosch: Product Portfolio 131
Table 85. Bosch: Revenue, 2016-2018, $ mn 131
Table 86. Bosch: Recent Developments 131
Table 87. Risk Evaluation for Investing in Global Market, 2019-2026 149
Table 88. Critical Success Factors and Key Takeaways 152
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North America automotive AR and VR market is expected to grow by 77.7% annually in the forecast period and reach $21.79 billion by 2026. Highlighted with 29 tables and 36 figures, this 94-page report “North America Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country. Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Augmented Reality (AR) by Technology • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) Augmented Reality (AR) by Device • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Virtual Reality (VR) by Technology • Nonimmersive Technology • Semi-Immersive and Fully Immersive Technology Virtual Reality (VR) by Device • Head-Mounted Display (HMD) • Gesture-Tracking Device • Projector & Display Wall Based on Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Manufacturing & Supply • Research & Development • Marketing & Sales • Aftermarket Service • Support Functions & Training • Other Applications Based on Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Passenger Vehicles • Commercial Vehicles Based on Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Conventional Driving • Autonomous & Semi-autonomous Driving Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Bosch Continental DENSO Garmin General Motors (GM) HARMAN International HTC Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Nippon Seiki NVIDIA Panasonic Unity Visteon Volkswagen (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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