Mexico is a popular tourist destination, attracting millions of visitors each year. The tourism and hospitality industry plays a significant role in driving the demand for fruits and vegetables juices. Hotels, resorts, restaurants, and cafes offer these beverages as part of their menus to cater to health-conscious tourists. The Mexican government has been promoting healthier dietary choices and encouraging the consumption of fruits and vegetables through various initiatives. Public health campaigns, educational programs, and nutritional guidelines emphasize the importance of a balanced diet, including the consumption of juices made from fresh fruits and vegetables. The history of fruits and vegetables juices in Mexico dates back to ancient times when indigenous civilizations recognized the nutritional value and health benefits of consuming juices made from local produce. Prior to the arrival of Spanish conquistadors in the 16th century, indigenous cultures in Mexico, such as the Aztecs and Mayans, cultivated a wide variety of fruits and vegetables. These civilizations used traditional techniques to extract juice from fruits like prickly pears, guavas, mangoes, and pineapples. They also consumed vegetable juices made from ingredients like nopales (cactus paddles), chayote, and aloe vera. With the Spanish colonization of Mexico, new fruits and vegetables were introduced, including citrus fruits like oranges and lemons. The blending of indigenous and European ingredients gave rise to unique juice recipes. The Spanish also brought with them the knowledge of sugar production, which led to the addition of sweeteners to fruit juices. According to the research report "Mexico Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the Mexico fruit & vegetable juice market is projected to reach market size USD 3 Billion by 2028. As the Mexican economy continues to grow, disposable incomes have increased for many individuals. This rise in disposable income enables consumers to afford premium and healthier fruits and vegetable juices. Consumers are willing to invest in quality and nutrition, driving the demand for higher-end juice options. Convenience plays a crucial role in the popularity of fruit and vegetable juices. Ready-to-drink juices provide a convenient and portable option for busy individuals who want to consume their recommended daily intake of fruits and vegetables. The fast-paced lifestyles of many Mexicans make juices an appealing choice for breakfast or as a quick snack. The demand for organic and clean label products extends to the fruit and vegetable juice market. Consumers are seeking juices made from organically grown fruits and vegetables, free from synthetic pesticides and additives. Clean label juices, which have transparent and minimal ingredient lists, are also preferred by health-conscious consumers. Personalization is becoming a prominent trend in the fruits and vegetables juice market. Brands are offering customization options, allowing consumers to create their own juice blends or choose specific ingredients based on their preferences and nutritional needs. This trend caters to individual tastes and dietary requirements. Fruits and vegetables juices can be incorporated into weight management plans. They are often lower in calories compared to sugary beverages and can provide a sense of fullness due to their fiber content. Juices made with a balanced combination of fruits, vegetables, and protein sources can be used as meal replacements or healthy snacks to support weight loss or maintenance efforts. Furthermore, Fruits and vegetables juices contain natural sugars, vitamins, and minerals that can provide a quick and natural energy boost. They can be a healthier alternative to sugary energy drinks or caffeinated beverages. The nutrient content in juices can contribute to increased vitality and overall energy levels. In addition, Fruits and vegetables juices are an excellent source of essential vitamins, minerals, and antioxidants. Many people consume these juices to supplement their daily nutrient intake and support overall health and well-being. Juices provide a convenient way to incorporate a variety of fruits and vegetables into one's diet, especially for those who may have difficulty consuming whole fruits and vegetables. According to product type include, Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. The vegetable juices are expected to gain the highest growth rate of the market in Mexico. There is a growing awareness of health and wellness among consumers in Mexico. As people become more conscious of their dietary choices, there is an increasing demand for nutritious and functional beverages. Vegetable juices are perceived as a healthier option due to their high content of vitamins, minerals, and antioxidants, which can support overall health and well-being. Vegetable juices offer a concentrated source of essential nutrients and phytochemicals found in vegetables. They provide a convenient way to incorporate a variety of vegetables into the diet, especially for individuals who may have difficulty consuming sufficient amounts of vegetables through whole foods alone. Vegetable juices are seen as a way to boost nutrient intake and support a balanced diet. Some of the famous vegetable juice in Mexico includes, green juice, carrot juice, tomato juice, beetroot juice, spinach juices. The supermarket and hypermarket are the preferred channels of fruit and vegetable juice in Mexico. Supermarkets and hypermarkets are highly accessible to consumers in Mexico. They have multiple locations, including urban and suburban areas, making it convenient for customers to purchase fruit and vegetable juices during their regular shopping trips. Consumers can find these juices alongside other grocery items, creating a one-stop shopping experience. Supermarkets and hypermarkets carry well-known national and international brands of fruit and vegetable juices. These brands have established consumer trust and recognition over time. Consumers often rely on these familiar brands when purchasing juices, which contributes to the dominance of supermarkets and hypermarkets in the market. Some of the main supermarket and hypermarket that offers fruit and vegetable juice include, Walmart, Soriana, Chedraui, La comer, S-mart, Superama and many more. Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Mexico Fruit & Vegetable Juice market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Fruit Juice • Vegetable Juice • Fruit and Vegetable Blend • Nectar By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online • Others (Cafes, Clubs, Restaurants, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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