United Arab Emirates (UAE) Hair Care Market Overview, 2028

The hair care market in the UAE is growing significantly. Hair care products have been a big part of the personal care market because individuals believe their hair to be an important feature of their overall look and beauty. The hair care industry is predicted to rise due to a variety of causes, including increased consumer awareness, particularly among males, of the importance of natural and traditional hair care procedures. Furthermore, environmental issues such as harsh climatic conditions and poor water quality, as well as the trend for coloured hair, are pushing the demand for more advanced hair care practises. As a result, enterprises in the hair care industry are required to focus on developing and marketing solutions that meet evolving consumer preferences. This could involve using natural and organic materials, as well as developing innovative technologies and formulations to help protect and nourish the hair in harsh environmental situations. There has been a tendency towards premiumization in the hair loss industry in recent years, with companies offering high-end solutions that are personalised to match the preferences of consumers. These products are frequently more expensive and are sold as having superior quality or exclusivity. This trend has been fueled by rising customer demand for products that provide a more personalised approach to hair care and cater to their specific demands. According to the research report "UAE Hair Care Market Overview, 2028," published by Bonafide Research, the UAE Hair Care Market is expected to grow at a CAGR of 5.57% from 2023 to 2028. The history of hair care products in the UAE dates back to ancient times, where traditional hair care practices were passed down from generation to generation. Traditional hair care practices in the UAE included the use of natural ingredients such as henna, oils, and herbs to maintain healthy hair. With the arrival of the modern era, the demand for hair care products increased, and international brands began to enter the UAE market. The first modern hair care products to be introduced in the UAE were shampoos and conditioners, which were primarily imported from Europe and the United States. Furthermore, the beauty and personal care industry is one of the important industries driving the growth of the UAE hair care market. Hair care is a prominent segment within the UAE's high demand for beauty and personal care goods. Another area driving the growth of the UAE hair care product market is the hospitality and tourist industries. The United Arab Emirates (UAE) is a famous tourist destination with a large number of luxury hotels and resorts that provide high-end hair care products and services. As a result, there is a strong demand for hair care products in the country as tourists seek high-quality hair care products to use throughout their stay. Furthermore, the fashion and beauty sectors in the UAE are contributing to the expansion of the hair care product market. The UAE boasts a vibrant fashion and beauty scene, with several worldwide fashion firms and beauty influencers based there. This has resulted in an increase in the demand for high-quality hair care products that may assist consumers in achieving the most recent haircuts and trends.

Based on the product types, these include shampoo, conditioner, hair styling products, hair oil, hair colour, and others. In UAE, shampoo has the highest market share, and the sub-segments include cosmetic shampoo, herbal/organic shampoo, dry shampoo, and others. Cosmetic shampoo has the largest market share in UAE. In the future, dry shampoo will grow at the highest CAGR rate in the industry. Dry shampoo is a convenient and time-saving hair care product that allows consumers to refresh their hair without having to wash it. This will make it a popular product among busy consumers who may not have the time or desire to wash their hair every day. Based on the hair colour segment includes the permanent hair colour and temporary hair colour. In the country, permanent hair colour has the highest market share. Based on the hair styling products segment, this includes hair gel, hair mousse, hairspray, styling creams, wax, and other styling products. In UAE, hair styling creams and waxes has been dominant in the UAE hair styling products market due to their versatility and ability to provide a variety of hairstyles. These products are popular among consumers who want to achieve different looks, from sleek and smooth styles to textured and voluminous hairstyles. Based on the gender segment, which includes women and men, women are using more hair care products than men. Women in UAE are often expected to have a certain standard of grooming and appearance, including well-maintained hair. This means that they may feel pressured to use hair care products to achieve a certain look or level of hair health. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). In UAE, convenience stores lead the hair care market. In the upcoming future the online retail store segment is expected to dominate the market with highest CAGR. Recent Developments: • December 2022: Nectar Bath Treats, an online and retail destination for premium self-care products, expanded its presence in the United Arab Emirates with the launch of two new stores in Dubai and Abu Dhabi. In-store shoppers can create their own custom fragrances and customize the scent of products like shampoo and conditioner. • December 2021: World's first patented biotech treatment and celeb-approved hair care brand, K18, launched in the United Arab Emirates. The brand offers an ultra-lightweight range of professional products, including a repair hair mist, an in-salon hair mask, and a revolutionary leave-in repair mask. • May 2021: Aussie launched a range of variants for different hair problems in Dubai that includes Aussie Repair Miracle Shampoo, Aussie Miracle Moist Shampoo, Aussie Mega Shampoo, Aussie Colour Mate Shampoo, and Aussie SOS Kiss of Life. As per the company's claim, the products are all PETA-certified and cruelty-free.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: UAE • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • UAE Hair Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Shampoo • Hair Color • Conditioner • Hair Styling Products • Hair oil • Others (hair mask)

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By Shampoo • Cosmetic shampoo • Herbal/ organic • Dry shampoo • Others By Hair Color • Permanent • Temporary By Conditioner • Rinse-out • Leave-in • Others (Deep) By Styling Products • Hair Gel • Hair Mousse • Hairspray • Styling Creams and Waxes • Other Styling Products By Price Range • Mass • Premium By Gender • Men • Women By Distribution Channel • Convenience Stores • Supermarkets/Hypermarkets • Specialist Retail Stores • Online Retail Channels • Other Distribution Channel (salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.