The UK may not be one of the leading countries in the production of perfumes and fragrances, but it is one of the world’s greatest consumers of them. As a billion dollar industry, the UK predictably purchases scents every year, accounting for 2.5% of the entire British cosmetics industry. Perfume marketing depends largely on knowing who and why people buy fragrances to begin with. About half of the UK is buying fragrances on a regular basis, while others see it as a luxury just for special occasions. Still, prestige brands like Chanel, Dior, and Yves St. Laurent continue to be the preference of British women, as opposed to mass-produced generic scents. Nearly half of UK fragrance consumers are interested in moisturizing fragrances. De-stressing, energizing, and relaxing are the top mood and emotional benefits sought by UK fragrance users. An eco-friendly and ethical statement further increases the value of the product in the eyes of the consumer. According to Research Report “UK Perfume Market Overview, 2027” published by Bonafide research, the market is expected to add USD 0.52 Billion by 2027. The UK perfume market is gaining momentum due to rising personal care trends and growing demand for exotic scents for young people. Moreover, product diversification by manufacturers is attracting more consumer segments. Apart from that, rising consumer spending on luxury fragrances due to rising income levels and rising living standards continues to boost perfume sales. Other major factors propelling the demand for perfumes worldwide are rapid urbanization, increasing population and aggressive advertising by the manufacturers. However, the availability of counterfeit goods is one of the biggest challenges for the market. Scotland, Ireland, the North West, the North East, the Midlands, London, Wales, Yorkshire, the South East, and the South West are the regions of the United Kingdom. The Northeast had the highest percentage of perfume purchases and use, while the Midlands had the lowest percentage. According to fragrance preferences, the region can be separated into north and south. Floral and oriental scents are chosen in the north, while citrus and woody scents are preferred in the south. Gucci Bloom and Marc Jacobs Daisy are two of the most popular fragrances purchased in the Northwest. Dior Sauvage and Tom Ford Black Orchid are two of London's most popular scents. Based on End User, Women segment leads the market as women populations are inclined towards sustainable fragrances for their personal grooming purposes. Perfume industry statistics report that 2.7 million women from the UK use their perfume more than once a day, and 4.5 million uses it two or three times a week. Men segment is expected to grow at faster rate during forecast period due to increasing personal hygiene & grooming awareness among men. Men fragrances are stronger and more aromatic in nature, which, in turn, may increase the product’s adoption. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the United Kingdom are Tesco, Sainsbury’s, Co-op Food, Waitrose, Morrison’s, and ASDA. Tesco, the UK’s largest supermarket chain, has around 4,000 stores. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across United Kingdom. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. The increasing use of social media and celebrity endorsements is influencing the advertising strategies of market leaders. According to the World Bank, the UK's internet penetration will reach 100% by 2021, increasing online sales and allowing cosmetics and perfume retailers to add images and videos to increase perfume and fragrance sales. Based on Product type, Eau De Parfum is one of the leading segments in the market as it has highest level of fragrance concentrations and includes a huge percentage of essential oils as compared to other types. Parfum is expected to be fastest growing during forecast period owing to its higher concentration and longevity of fragrance scent. On the basis of Product, Premium segment is leading the market due to personalization, product differentiation and quality and increasing demand for handcrafted and exclusive products. Mass products segment is expected to grow at faster rate during forecast period due to increasing production which results to increasing demand. Based on Nature Type, Synthetic Perfume leads the market due to increased production and consumption among people. Natural Perfume is expected to grow at significant rate during forecast period due to increasing awareness about use of organic products to avoid skin related problems or allergies. The bloat of men's cosmetics in daily life spurs market growth. Today, men care more about their personalities, boosting the growth of the market. Additionally, they prefer post-workout products that contain scents that help eliminate body odor. As urbanization increases and the fascination with Western culture spreads beyond cities, men prefer spicy, woody, oceanic, and citrus notes. All the factors mentioned above are expected to support the growth of the fragrance market during the forecast period. Covid-19 Impact: The COVID-19 crisis has accelerated the transformation of the sector, especially regarding distribution, a key link in the perfume value chain. Leading perfumers have had to compensate for brick-and-mortar store closures by expanding digital sales channels, especially specialized e-commerce sites. Faced with this trend, brick-and-mortar retailers must innovate and communicate to keep customers engaged in their stores. The ones most likely to buck this trend are large, powerful networks that are either bringing independent brands into the group or risking their disappearance. Online retailers are recognizing growing interest as home consumers seek alternatives to retail. Some cosmetics brands, inventories, and mail-order retailers have reported doubling their e-commerce sales compared to pre-COVID-19. Considered in this report • Geography: UK • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • UK Perfume market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Eau De Parfum • Eau De Toilette • Eau De Cologne • Eau Fraiche • Parfum • Others By End User • Men • Women • Others By Ingredient Type • Natural • Synthetic By Product • Premium • Mass By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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