After the early 1990s skateboarding boom, important skateboarding periodicals like XXX and Skate and Snowboarding ultimately shut down in 1994, giving the Italian skate scene a severe kick in the shins. Similar to the pattern in America, the skate scene in Italy went through a slump during the following few years. A few tiny businesses barely made ends meet while hanging on and hoping for the industry to experience another surge of enthusiasm. Wimpy Wasted Time was a free-press publication that was founded in 1997 by the authors Luca Basilico and Ale Formenti. It was published in 2001. Following that, Basilico developed a 6:00 a.m. skateboard culture magazine and got in touch with the publisher of a renowned snowboard magazine. 6:00 AM and Freestyler publications, as well as an expanding number of independent businesses and stores, help retain the pulse of Italian skateboarding going on today. Ivan Federico, Alessandro Mazzara, Jacopo Carozzi, Asia Lanzi, Fabio Montagner, Davide Holzknecht, and Giuseppe Cola are some of the best-known skateboarders in Italy.
According to the research report, "Italy Skateboard Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 27.10 Million by the end of 2028. Rapid technological advancements and increasing demand for electric skateboards are projected to fuel market growth in Italy. The market in the area is being driven by the rising popularity of extreme sports. As a result, it is anticipated that the Italian electric skateboard market will grow as interest in outdoor sports rises. Social media plays a crucial role in the adoption of new sports among the bottom 1% of society. The youth market is the one that is most invested in this sport, and they are constantly browsing social media for new sorts of skating gear. It is anticipated that the millennial demographic will continue to follow sports news networks and sports personalities on social media. Bologna Skatepark, Osimo Skatepark, La Boheme DIY, and BNKR Toyota Wheel Park are the top 5 skateparks in Italy. The offline sector dominated the market in terms of distribution channels due to the extensive dispersion of retail establishments across the country. There are various skateboard shops in Italy, including 7Hills Store, Kahuna, Liquido Surf Shop, and Gpoint. The online category is predicted to rise significantly during the projection period due to increased internet usage, convenience, time savings, and other considerations.
Italy's economy had previously suffered because the lira was substantially weaker than the dollar. However, its economy hasn't necessarily steadied despite the adoption of the euro in 1999. In actuality, the euro drove up living expenses in Italy. Skateboards are no exception, making it challenging for local skateboarders to stay stocked up on merchandise or even to support local businesses. It's fairly pricey. A full skateboard costs about 200 euros, whereas a one-bedroom apartment rents for roughly 500 euros each month. Skate shoes typically cost between 100 and 150 euros, while the average worker makes roughly 700 euros per month. Even Italian skateboarders have been forced by this price increase to look for less expensive alternatives, compromising quality. Younger children prefer to spend 59 euros to purchase a replica deck at the neighbourhood sports facility. Fortunately, there are some positive developments for Italian skateboard business owners. Numerous Italian businesses are prospering as skateboarding gains popularity across Europe.
As per the World Bank, Italy's population was 59.07 million in 2021, with 28.78 million men and 30.29 million women. The majority of the population, 38.40 million people, is between the ages of 15 and 65. Rural areas have 56.5 million people, while urban areas have 56.5 million. The World Bank estimated that Italy's GDP in 2021 would be 2.1 trillion USD, with an inflation rate of 1.9% and a per capita income of US$35,551. 3. The increasing youth population and rising popularity of skateboarding among teenagers are major factors in the growth of the skateboard market in Italy.
Two key drivers driving the electric skateboard market are the rising popularity of sports and the substantially enhanced appeal of leisure activities. Electric skateboards are a well-liked substitute for traditional skateboards for skating activities in locations like Australia, the US, and Europe since they are faster and offer more control than traditional skateboards. Additionally, electric skateboards have developed a fan base among individuals of all ages throughout the world due to their use. Electric skateboards are a common form of private transportation due to their portability and simplicity of operation. The fast speed of electric skateboards also saves time, which is a significant element in the increased demand for electric skateboards globally.
Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Italy skateboard market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Street Skateboard
• Cruiser Skateboard
• Long Skateboard
• Electric Skateboard
• Others Skateboard
By Distribution Channel:
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the skateboard industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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