The popularisation of sports and the vastly increased attractiveness of recreational activities in the Australian market are two major factors propelling the international electric skateboard market. Electric skateboards are faster than conventional skateboards and provide better control, making them a popular alternative for skating sports in places like Australia. Furthermore, the use of electric skateboards has gained a following among people of all ages all over the country. Because of their small size and ease of use, electric skateboards are becoming more prevalent as a form of private transportation. Furthermore, the high speed of electric skateboards saves time, which is a major factor contributing to the worldwide demand for electric skateboards.
According to the research report, "Australia Skateboard Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 20.40 Million by the end of 2028. The growing popularity of skateboarding as a recreational activity, as well as the emergence of extreme sports, is expected to boost the Australian skateboard industry. Furthermore, the rising use of skateboards in schools and colleges as part of physical education curricula is likely to fuel skateboard demand throughout the forecast period. Rapid technological advancements and a rise in disposable income have increased the demand for skateboards. The increasing number of skate parks and competitions is also driving the skateboard market ahead. The skateboarding fad in Australia originated as a result of boredom during the COVID-19 lockdown, but it quickly spread over many parts of the country as one of the fastest-growing.
As per the World Bank, the population of Australia was 25,688,079 billion in 2021, of which 12,752,077 were male and 12,936,002 were female. Of the total population, 4,719,755 are under the age of 14. The population with an age range of 15–64 is 16,712,026. The urban population is 22,184,739, and the rural population is 3,503,340. Australia's GDP in 2021 was USD 1.55 trillion, and the per capita income was USD $60,443.1. The increasing youth population and the rising popularity of skateboarding among teenagers are major factors in the growth of the skateboard market in Australia.
Globe International Limited is a global producer and distributor specialising in purpose-built apparel, footwear, and skateboard hard goods (decks, wheels, trucks, etc.) for the board sports, street fashion, outdoor, and workwear markets, with products sold in more than 100 countries worldwide. Founded in 1985 by three Australian brothers, Globe International’s core business is divided between proprietary, licensed, and distributed brands. Globe International is listed on the Australian Securities Exchange and operates in Australasia, North America, South America, and Europe with offices, distribution centers, and manufacturing facilities in Melbourne, Los Angeles, Newport Beach, San Diego, Hossegor, and Shenzhen. The company is structured into six business divisions: Globe, Salty Crew, Impala Skate, Hardcore Distribution, 4Front, and FXD Workwear. The company also has several branded retail stores in various territories.
The role of social media is crucial in the penetration of novel sports among the last miles of society. The major participants in this sport are the youth segment, which remains active on social media, where they keep exploring new types and equipment needed for skating. The millennial population is a major follower of sports news channels and sports celebrities on social media platforms, which is anticipated to grow in popularity in the forecast period. Furthermore, graphics play a vital role in increasing the adoption of skateboards by consumers. The increasing inclination of consumers, particularly teenagers, towards funky and attractive graphics displayed on the boards has increased their interest in riding on these boards.
The offline sector led the market in terms of distribution channels due to the massive presence of retail establishments across the country. Basement Skate, OCD Skate Shop, Evolve Skate, Momentum Skate, Parliament Skate, Hemley Skateboarding, and Fast Times Skateboarding are some Australian skateboard retailers. Due to growing internet penetration, convenience, time savings, and other factors, the online category is expected to grow significantly during the projected period.
The coronavirus pandemic has placed tremendous pressure on businesses and sectors across Australia. Governments from all countries have implemented a lock-up to detect the spread of infectious diseases. The contribution of these regulations has created a negative impact on the market. Public transportation restrictions and the disruption caused by the lockdown would be detrimental to the market. Most of the sectors are not functioning properly due to the influence of COVID-19, which has harmed the Australian skateboard market. However, changes in consumer preference and growing awareness regarding various sports are expected to boost market growth during the forecast period.
Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Australia skateboard market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Street Skateboard
• Cruiser Skateboard
• Long Skateboard
• Electric Skateboard
• Others Skateboard
By Distribution Channel:
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the skateboard industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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