"The South Korea water purifier market is experiencing significant growth and demand driven by various factors. Rising concerns about water quality, contamination, and the presence of pollutants have heightened awareness among South Korean consumers about the importance of clean and safe drinking water. With a highly developed infrastructure and a strong emphasis on health and well-being, there is a growing demand for water purifiers to ensure the provision of high-quality water for households. Government initiatives and regulations to improve water quality and promote the use of water purifiers have played a role in driving market growth. Technological advancements, including advanced filtration methods, smart features, and compact designs, have made water purifiers more efficient, convenient, and appealing to South Korean consumers. The convenience, health benefits, and long-term cost savings associated with using water purifiers have further contributed to the market's growth. The South Korean water purifier market offers a range of products and solutions to cater to the diverse needs and preferences of consumers, making it a dynamic and evolving industry in the country. According to the research report, ""South Korea Water Purifier Market Overview, 2027,"" published by Bonafide Research, the market is projected to grow rapidly over the forecast period. The rise in disposable incomes of consumers and the degrading quality of water are driving the demand for water purifiers. It has become an essential appliance in every household. The market is flooded with low-priced to high-priced water purifiers with varying features and designs. The companies are continuously introducing new technologies and new components to keep reviving their consumers. However, the servicing and replacing filters and maintenance costs are high enough that they restrain consumer buying to some extent. RO (reverse osmosis) water purifiers are the most widely used to purify water as it is one of the most effective methods to clean water. RO systems are used in a variety of applications, including filtration for whole houses, faucets, aquariums, and restaurants. RO removes contaminants from unfiltered water when pressure forces it through a semipermeable membrane. Water then flows from the more concentrated side to the less concentrated side to provide clean drinking water. The fresh water that is called permeates and the concentrated water left over is called waste or brine. The RO water purifier contains a sediment filter, a carbon filter and a semi-permeable membrane. However, it processes cleaning water slowly, so a storage tank is a necessity. RO water purifiers are generally used at the point of use and not for the whole house. The RO water purifier's lifespan is 10 to 15 yrs, but the pre filters and post filters must be replaced every year, while the RO membrane every 3–4 yrs. Under sink RO water purifiers are best to accommodate a small kitchen space. They can be easily tucked away in the kitchen to place them out of sight under the kitchen cabinet or sink. Installing an under-sink water filter is a fast, convenient, and cost-effective way to deliver safe, great-tasting water to your tap. Under sink water filters do an excellent job of removing contaminants without clogging. Under-sink water filters take up a bit of cabinet space, but they don’t clutter the sink deck the way countertop filters do, and they’re not clunky like faucet-mounted filters. The factors that consumers look out for when buying a water purifier are the level of TDS (total dissolved solids), cost of the water purifier, storage capacity, and after-sales services. It is important to know the amount of hard water that contains a higher percentage of minerals and salt deposits. Drinking water should not have TDS levels exceeding 500 ppm (parts per million). If the TDS level in the water supply is higher, a water purifier enabled with RO+UV technology must be chosen. But if the TDS is below the maximum limit, then an RO water purifier is most suitable. Consumers can gather information about the price variability of products offered by different companies and buy them according to their buying ability. To check and analyse which companies offer good after-sales services. Therefore, consumers prefer to buy from a retail outlet (offline sales) channel rather than purchase from an online website. A new trend that can be seen in water purifiers is that of smart water purifiers with advanced technologies. It is convenient to operate with a multi-level purification process. They monitor the usage of filters and adjust settings as per requirements. They can generate alerts on applications to the service provider as well as the consumer on the completion of their maintenance cycle. The increase in income level and the advancement of technologies are expected to drive future markets with smart water purifier demand over the forecast period. Considered in this report • Geography: South Korea • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • South Korea Water Purifier market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type in the report • Counter Top • Under Sink • Faucet Mount & Others By Technology in the report • RO • UV • Gravity Based • Others By Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Please get in touch with our sales team to find out more. "
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