Russia Personal Care Wipes Market Overview, 2027

"In Russia, personal care wipes have become an essential part of the daily routine for many individuals. They offer convenience, portability, and versatility, making them a preferred choice for personal hygiene and cleanliness. These wipes are commonly used for baby care, personal cleansing, makeup removal, hand and face refreshing, and intimate hygiene. The market for personal care wipes in Russia has witnessed substantial growth due to several factors. Firstly, the increasing awareness and importance of personal hygiene and cleanliness have driven the demand for convenient cleansing products. Consumers are becoming more conscious of maintaining cleanliness on the go, leading to a rise in the adoption of personal care wipes. Additionally, the busy lifestyles of modern consumers have contributed to the popularity of personal care wipes. They offer a quick and efficient solution for maintaining personal hygiene when traditional water and soap are not readily available. With the fast-paced nature of urban life, personal care wipes provide a convenient alternative that can be easily carried in purses, pockets, or diaper bags. According to the research report ""Russia Personal Care Wipes Market Overview, 2028,"" published by Bonafide Research, The Russia Personal Care Wipes Market was valued at above USD 209.02 Million in 2021. In Russia, personal wipes are widely available through various distribution channels, including Retail Stores such as X5 Retail Group Operates several retail brands, such as Pyaterochka, Perekrestok, and Karusel, which have a wide presence across Russia. Also, Magnit is one of the largest retail chains in Russia with a vast network of stores. Lenta is another major retail chain with numerous outlets across the country. Furthermore, Auchan is an international retail chain with a strong presence in Russia. Diksi is a retail chain that focuses on affordable prices and convenience. Several online marketplaces and retailers offer personal wipes through their platforms, including Ozon.ru, Wildberries, Lamoda, Utkonos. Personal wipes are commonly available in pharmacies and drugstores across Russia. Major pharmacy chains, such as Rigla, 36.6, and A5, stock personal wipes alongside other personal care products. Personal wipes are also distributed through the hospitality industry, including hotels, restaurants, and cafes. They are often provided as complimentary amenities in guest rooms, restrooms, or dining areas. Personal wipes designed for baby care are often found in specialized baby stores, which cater to the needs of parents and caregivers. Retailers like Mothercare and Deti offer a variety of personal wipes for babies and young children.

In Russia, the regulation of the wipes market is generally governed by the Federal Law on Technical Regulation. This law establishes the legal framework for product safety and sets requirements for various consumer products, including hygiene products like wipes. The specific regulations for wipes may include guidelines regarding product quality, labeling requirements, safety standards, and testing procedures. These regulations aim to ensure that wipes meet certain standards in terms of ingredients, manufacturing processes, packaging, and labeling. Additionally, specific regulations may exist for wipes intended for use in specific applications, such as baby wipes or medical wipes. These regulations could include additional requirements related to product composition, antimicrobial properties, or other specific characteristics. As consumers are also becoming more environmentally conscious, there is a growing demand for eco-friendly and biodegradable wipes. Manufacturers are responding to this trend by introducing sustainable alternatives that minimize their impact on the environment. Personal care wipes have become a popular choice for maintaining personal hygiene and cleanliness in Russia. Their convenience, portability, and effectiveness have made them a preferred option for various applications. As the market continues to grow, there is a focus on sustainability and eco-friendly solutions to meet the evolving consumer demands. Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Russia Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "