"In South Africa the personal care wipes market has witnessed growing demand in recent years. Factors such as increasing urbanization, changing consumer lifestyles, and a greater emphasis on personal hygiene have contributed to the market growth. The convenience and versatility offered by personal care wipes have made them popular among consumers. The personal care wipes market in South Africa has experienced steady growth, with a significant market size. The exact market size can vary over time and is influenced by factors such as consumer behavior, economic conditions, and market competition. The market is characterized by the presence of both domestic and international brands. Several well-established brands offer personal care wipes in South Africa, catering to different consumer needs and preferences. These brands often compete based on factors such as product quality, variety, pricing, and marketing strategies. Consumers in South Africa are increasingly seeking personal care wipes that offer convenience, effectiveness, and value for money. There is also a growing interest in eco-friendly and sustainable options, as well as wipes formulated with natural ingredients. Manufacturers that align with these consumer preferences have an advantage in the market. Personal care wipes are widely available through various distribution channels in South Africa. They can be found in supermarkets, pharmacies, convenience stores, baby specialty stores, and online retailers. E-commerce platforms have gained popularity, providing consumers with convenient access to a wide range of personal care wipes. According to the research report ""South Africa Personal Care Wipes Market Overview, 2027,"" published by Bonafide Research, The South Africa Personal Care Wipes Market is expected to add more than 22.011Million by 2028. SAHPRA is the regulatory authority responsible for ensuring the safety, efficacy, and quality of health products, including personal care wipes, in South Africa. SAHPRA oversees the registration, licensing, and regulation of these products to protect public health. Personal care wipes fall under the category of cosmetics in South Africa. The cosmetics industry is regulated by the Cosmetic Product Regulations, which require manufacturers to comply with certain labeling requirements, ingredient restrictions, and safety assessments. The Advertising Standards Authority of South Africa (ASA) oversees the advertising and marketing practices of personal care wipe manufacturers. Advertisements must be truthful, not misleading, and comply with regulations to protect consumers from false or exaggerated claims. In South Africa, Consumers are becoming more conscious of the ingredients used in their personal care products and are seeking wipes made from natural and sustainable materials. Manufacturers are responding by introducing wipes formulated with organic ingredients and free from harsh chemicals, fragrances, and additives. In South Africa, several leading stores carry a wide range of personal care wipes. Clicks is a leading retail pharmacy chain in South Africa that offers a wide range of personal care products, including personal care wipes. Dis-Chem is another prominent retail pharmacy chain in South Africa. They have a comprehensive selection of personal care wipes, including options for baby care, makeup removal, and general cleansing. Pick n Pay is a major supermarket chain that operates stores across South Africa. They feature personal care aisles where shoppers can find a variety of personal care wipes from different brands. Checkers is a popular supermarket chain that carries personal care wipes in their health and beauty sections. Woolworths is a well-known retail chain in South Africa that focuses on high-quality products. Spar is a grocery retail chain with numerous stores across South Africa. They have a dedicated health and beauty section where customers can find personal care wipes. Biodegradable wipes are designed to break down naturally in the environment, reducing their impact on landfills. These wipes are typically made from plant-based or renewable materials that can biodegrade over time. South Africa has a growing middle class with increasing disposable income. This rise in purchasing power is expected to drive consumer spending on personal care products, including personal care wipes. The baby care segment is a significant driver of the personal care wipes market in South Africa. As the population continues to grow, the demand for wipes specifically designed for baby care is expected to increase. The rise of e-commerce and online retail platforms provides an additional avenue for the growth of the personal care wipes market. Online shopping offers convenience, a wide product selection, and the ability to compare prices, making it an attractive option for consumers. The personal care wipes market in South Africa is experiencing significant growth. The increased focus on hygiene and convenience, coupled with changing consumer lifestyles, has contributed to the expanding market size. The baby care segment is a dominant sector in the personal care wipes market in South Africa. Wipes specifically designed for baby care, including diaper changes and general cleaning, are in high demand among parents. Personal care wipes in South Africa are not only used for personal hygiene but also find applications in various other areas. They are commonly used for makeup removal, cleaning surfaces, refreshing on-the-go, and even as alternatives to traditional bathing in certain situations. Convenience plays a vital role in the personal care wipes market in South Africa. With busy lifestyles and limited access to water and sanitation in certain situations, consumers opt for wipes as a quick and convenient solution for personal hygiene. South Africa has a growing number of local manufacturers producing personal care wipes. This trend supports the economy and creates job opportunities within the country. There is an increasing awareness and concern about the environmental impact of personal care wipes. Consumers are seeking eco-friendly alternatives, driving manufacturers to develop more sustainable options and invest in environmentally conscious practices. Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • South Africa Personal Wipes Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation By product type •Baby wipes •Facial and Cosmetic wipes • Hand and body wipes •Flushable wipes •others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "
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