Brazil Lawn Mower Market Overview, 2029

In Brazil, lawn care is increasingly popular as homeowners and businesses alike invest in beautiful green spaces that enhance property aesthetics and offer natural cooling amid the tropical climate. Essential lawn care equipment includes lawn mowers, trimmers, leaf blowers, aerators, and edging tools, each vital to maintaining a lush and tidy lawn in Brazil’s diverse regions. Among these, the lawn mower plays a particularly crucial role, as regular mowing is necessary to keep grass at a manageable height, promote even growth, and reduce the spread of weeds and pests that thrive in warm, humid conditions. Lawn mowers in Brazil range from electric and battery-operated models to gasoline-powered types, allowing users to choose based on lawn size and terrain. Trimmers and edger are widely used to maintain sharp boundaries around walkways and garden beds, enhancing the lawn’s overall appearance, while aerators support soil health by improving airflow and water absorption. Leaf blowers are valuable for clearing seasonal debris, especially after storms or during dry periods.

According to the research report "Brazil Lawn Mower Market Overview, 2029," published by Bonafide Research, the Brazil Lawn Mower market is expected to reach a market size of more than USD 0.90 Billion by 2029. The lawn mower industry in Brazil is set for substantial growth in the near future, fuelled by urban development, rising disposable incomes, and an increasing interest in home landscaping. As more individuals relocate to suburban regions and aim to improve their outdoor environments, the need for effective lawn care tools is escalating. Electric and battery-powered mowers are becoming more favored due to their environmental benefits and lower maintenance requirements, reflecting a global shift towards sustainable gardening. Additionally, technological advancements, including enhanced battery performance and features like smart connectivity, are appealing to consumers who prioritize convenience and efficiency. The surge in gardening as a leisure activity, particularly during the pandemic, has further encouraged investments in outdoor aesthetics.

In Brazil, the lawn mower market encompasses a diverse range of products, including walk-behind mowers, ride-on mowers, and robotic lawn mowers, each designed to meet the specific needs of consumers and the unique landscape of the country. Walk-behind mowers are particularly popular among homeowners, especially in urban areas where properties may have smaller gardens. The increasing interest in home gardening and landscaping reflects a broader cultural trend towards beautifying outdoor spaces, driving demand for user-friendly, efficient lawn care equipment. As awareness of environmental sustainability grows, many consumers are leaning towards electric and battery-powered walk-behind mowers, which offer a quieter and cleaner alternative to traditional gasoline models. The convenience of these mowers, combined with their lower maintenance costs and reduced environmental impact, has made them an appealing choice for many Brazilian homeowners. Meanwhile, ride-on mowers are favored for larger residential properties, commercial landscapes, and public parks, providing the comfort and efficiency necessary to manage extensive lawn areas. The rise of suburban developments and larger estates in Brazil has fuelled the demand for these more powerful machines, as they allow users to cover vast areas in less time while maintaining high-quality cutting standards.

The end-user segments in Brazil’s lawn mower market include residential users, professional landscaping services, golf courses, and government entities. The residential segment is thriving, driven by the growing trend of homeownership and increased investment in outdoor living spaces. Many Brazilians are recognizing the importance of maintaining their gardens, not only for aesthetic purposes but also for enhancing their quality of life and outdoor enjoyment. This shift is leading to a greater demand for various lawn care solutions, including robotic mowers that offer convenience and automated lawn maintenance. Professional landscaping services are also seeing significant growth as businesses and residential complexes increasingly outsource lawn maintenance to ensure professional results. This demand pushes for high-quality, reliable mowing equipment that can withstand the rigors of regular use. Golf courses, known for their expansive and meticulously maintained greens, represent a specialized market segment that relies on advanced mowers to achieve the desired aesthetic standards. Government entities are also investing in sustainable landscaping practices, which include upgrading to more efficient and eco-friendly mowing solutions, highlighting a broader commitment to environmental responsibility within the Brazilian lawn mower market.

Covid-19 Impact:
The economic slowdown due to the COVID-19 pandemic resulted in reduced spending on lawn equipment by homeowners and commercial users, especially during the initial phase of the pandemic. But as all the population of the world was in home isolation, it led to an increase in gardening activities in the residential segment among people. The disrupted supply chain and dearth of raw materials needed for manufacturing lawn mowers led to a decrease in the production of lawn mowers, which negatively impacted the market. Brazil has very little manufacturing of these lawn mowers but they import them on a large scale from global companies, which affected them heavily during the pandemic as even though the demand was high, supply was not enough, leading to the demand-supply gap. However, the market is forecasted to be at a similar level to pre-pandemic times soon.



Considered in this report
Geography: Brazil
Base year: 2023
Estimated year: 2024
Forecast year: 2029

Aspects covered in this report
Brazil lawn mower market with its value and forecast along with its segments
Various drivers and challenges
On-going trends and developments
Top profiled companies
Strategic recommendation

Types of Product in the report:
• Walk behind Mower
• Ride-on Mower
• Robotic Lawn Mower

By End User in the report:
• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.