India Outdoor & Sports Toys Market Overview, 2029

The India Outdoor and Sports Toys Market is experiencing significant growth, driven by a young population, increased disposable incomes, and a cultural shift toward outdoor activities. This market encompasses a diverse range of products, including sports equipment, outdoor play toys, and recreational gear. Major brands in India include Funskool, Mattel, Hasbro, and local manufacturers like Chhota Bheem and Patanjali, which cater to various segments of the toy market. Regions such as Maharashtra, Karnataka, and Delhi-NCR are leading in sales due to their urbanization and higher purchasing power. The demand for outdoor and sports toys is particularly strong in metropolitan areas where families prioritize active lifestyles for their children. Popular products include sports balls, kites, frisbees, and playground equipment, which are favored for their ability to promote physical activity and social interaction among children. India is increasingly becoming a manufacturing hub for toys, with a focus on sustainable materials and traditional craftsmanship. Products like wooden toys that reflect Indian culture are gaining traction. The government has initiated various programs to promote local manufacturing under the "Make in India" initiative, encouraging both domestic production and exports. Key factors influencing the market include regulatory frameworks aimed at ensuring safety standards for toys. The Quality Control Order (QCO) mandates compliance with safety standards, enhancing consumer trust in locally produced toys. Associations like the Toy Association of India play a crucial role in advocating for industry interests and facilitating connections between manufacturers and retailers. The market is shaped by changing consumer preferences towards eco-friendly products. Parents are increasingly inclined to purchase toys that are safe, durable, and educational, leading to a rise in demand for innovative designs that stimulate learning through play. This shift is complemented by government support through incentives for toy manufacturers, fostering an environment conducive to growth.

According to the research report "India Outdoor and Sports Toys Market Overview, 2029," published by Bonafide Research, the India Outdoor and Sports Toys market is anticipated to grow at more than 8.63% CAGR from 2024 to 2029. The future of the India Outdoor and Sports Toys Market is poised for significant growth, driven by a combination of demographic trends, cultural shifts, and evolving consumer preferences. As urbanization continues to rise, cities like Bangalore, Mumbai, and Delhi are expected to lead in demand for outdoor and sports toys. These regions benefit from a burgeoning middle class that prioritizes outdoor activities for children, recognizing their importance for physical health and social development. Sports equipment such as cricket gear, footballs, and basketballs will likely see substantial growth. The popularity of cricket remains unparalleled in India, making cricket-related toys and equipment a staple in households. Outdoor play sets, including swings, slides, and climbing frames, are gaining traction as parents increasingly seek to create engaging outdoor environments for their children. The rise of eco-friendly toys is also noteworthy there is a growing demand for toys made from sustainable materials as consumers become more environmentally conscious. The increasing penetration of e-commerce platforms has transformed the retail landscape for toys in India. Online shopping offers consumers access to a wider variety of products than traditional retail channels, making it easier for families to find specific outdoor and sports toys that suit their needs. In August 2022, Amazon launched a Made in India toy store, which includes traditional toys, handmade toys, and educational toys. This initiative by the e-commerce platform will enable Indian sellers to sell locally produced toys. In October 2023, Hasbro launched a new board game, Monopoly Cricket. These product launches are projected to support the growth of the board games market in India.

In the context of the Outdoor and Sports Toys Market in India, the market can be categorized by product type into three major divisions, namely, Outdoor Toys, Sport Toys, and Activity Play Toys. Outdoor Toys are designed for outdoor play with children which promotes active and exploratory plays. It includes products from tricycles, bicycles, scooters, remote-controlled cars, and from playground equipment such as slides, swings, and climbing frames. The demand for outdoor toys is influenced by increasing desire for urbanization, growth of organized retailing, and growing consciousness among parents about the need for a child to play outdoors for his holistic development in India. Sport Toys are replicas or miniaturized editions of professional sporting gear available for kids. Things that come under this include plastic cricket sets, footballs, badminton rackets, and kids' golf kits. This segment is growing along with the increase in sports among children, especially being encouraged by big sporting events and leagues. Increased sensitization towards physical education in schools and sports academies popping up all around contribute to this growth. Activity Play Toys category includes toys that ensure a child engages in several activities, enabling him to learn, create, and develop his motor skills. Examples of activity play toys include building blocks, puzzles, art and craft kits, and musical instruments. Demand for activity play toys has grown extensively in India with an increase in parents' awareness regarding the advantages and educational benefits of such toys. This growth segment is also facilitated by expansion in the e-commerce platforms and availability of international brands.

The age group segmentation in the Outdoor and Sports Toys market of India primarily signifies varying tastes and markets of children for outdoors and sports toys that depend on their age. The main age groups are: Less than 5 Years, Between 5 - 10 Years, and Above 10 Years. For children under 5 years, outdoor and sports toys cater to safety, simplicity, and early development skills. For popular products, it includes push cars, smaller tricycles, soft balls, and basic playground equipment. At this age, there is heavy market growth seen, as more parents seem to be aware of early childhood development needs. The market would grow further with new types of toys that are innovative and educative for young children. The age group of 5 to 10 years is more active and has developed motor skills. Outdoor and sports toys are designed for this age group. Among their choices, bicycles, scooters, cricket sets, footballs, and remote-controlled cars tops the list. It has a strong growth lead by the rise of sports and outdoor games, and consumption driven by mass media influences or peer groups. For children older than 10 years, outdoor and sports toys are more developed and specialized. On reaching this age, children are attracted by toys that resemble professional sports equipment, such as advanced cricket sets, basketball hoops, skateboards, and high-quality remote-controlled vehicles. The growing market of this segment, at the same time, is enriched by the participation of children in sports activities as well as by the influence of sports leagues and by the urge for more sophisticated and challenging toys.

In the Outdoor and Sports Toys Market in India, a distribution channel is one of the primary channels that actually guide the product to reach the customers' hands and supports the growth of the market. The market is mainly divided into two types of distribution channels: Offline Channel and Online Channel. The offline channel comprises brick-and-mortar stores, which involve specialized toy stores, departmental stores, supermarkets, and hypermarkets. Through this, the offline channel has been the most conventional mode of distribution for outdoor and sports toys in India. Offline stores are convenient since the inventory is readily available for immediate collection. The customers have an opportunity to view and purchase the products simultaneously. Expansion in organizational retail with high formats boosts the shopping experience because of which the market is increasing. In the offline, there are overheads, lesser SKUs sold are a limited range of product according to shelf space, and stiffer competition is seen with online channels. The online channel - comprising e-commerce platforms and company-owned websites - has been fairly hectic for the outdoor and sports toys market in India. Internet penetration, growing mobile device usage, and convenience of shopping online have driven the growth of the market. Online portals offer a wide range of products, price competitiveness, doorstep delivery, and ease of making payments, drawing in a large number of customers. A channel for the manufacturers and retailers helps achieve a wider area for market penetration toward remote customers. The online channel has further been fueled by the growth resulting from the COVID-19 pandemic, as the safety concerns and lockdown result in increased consumption of online shopping.



Considered in this report
• Geography: India
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• India Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Outdoor Toys
• Sport Toys
• Activity Play Toys

By Age Group:
• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.