South America, Middle East & Africa Car Care Product Market Outlook, 2028

Car care products are usually surface solvents and chemicals (acids or bases) used for removing stains, cleaning marks, and restoring the gloss and shine of car surfaces. Car care products are used to prevent or repair damage such as swirl marks, scratches, and paint fade. The car care products market in South America is a growing industry as more and more people take pride in maintaining and preserving their vehicles. The market includes a wide range of products, including cleaning supplies, waxes and polishes, tyre cleaners, interior cleaners and protectants, and more. The market is highly competitive, with both international and local brands vying for a share of the market. Some of the leading brands in the South American car care products market include Meguiar's, Mother's, Turtle Wax, Armor All, and Sonax, as well as local brands that cater to specific markets. On the other hand, the Middle East and Africa offer lucrative growth opportunities for market growth and are expected to grow at a CAGR of 3.2%. Automotive vehicle sales are increasing at a rapid pace due to low oil prices. The UAE is an early adopter of innovative technologies, further driving the market's growth. Car owners in the region are inclining towards ceramic coatings to protect their vehicles from UV rays and extreme temperatures. The UAE government has implemented several laws to maintain the cleanliness and image of the cities, further driving market growth. The car care products market is going through numerous significant changes due to the economy's instabilities, new rules to regulate the used car market, new channels of distribution, and technological advancements. According to the research report, "South America, Middle East, and Africa Car Care Products Market Outlook, 2028," published by Bonafide Research, the market is projected to grow by USD 0.20 billion in size from 2023 to 2028. The car care products market across the region is expected to continue growing in the coming years, driven by a growing middle class, increasing vehicle ownership, and the importance of car maintenance in the region. As more people purchase cars, there is a greater need for products to maintain and care for them. Additionally, rising disposable incomes in many South American countries are making car ownership more accessible to a wider range of consumers. Another factor that is driving growth in the market is the increasing popularity of car detailing services. Many consumers are willing to pay for professional detailing services to keep their cars looking their best, and this is creating a demand for high-quality car care products that can be used by professionals. However, growing demand for passenger cars in the Middle Eastern countries is backed by factors such as increasing per capita income and a growing number of CKD plants. In the coming years, demand for commercial vehicles is expected to increase across the region, driven by recovering economic conditions in major markets. Growing construction activities in major markets are anticipated to boost demand for heavy trucks, buses, and other commercial vehicles during the forecast period.

According to the report, the market is segmented into four major product types, including car cleaning and caring, car polishing and waxing, car sealing glaze and coating, and others. Among them, the cleaning and caring segment is leading the market in 2022. Car care products are high-performance chemicals used to enhance the aesthetic appearance of cars and improve their durability. It generally includes pads, cleaners, sprays, waxes, anti-aging moisturising milk, and dust repellents. Apart from this, these products not only improve the shine and gloss of automobiles but also retain or protect the cars’ visual appeal or aesthetic value. Car care products and car cleaning products help to maintain and improve the appearance of a car. These chemicals are used to protect and heal damages such as scratches and enhance the vehicle’s life expectancy. Car maintenance products such as window cleaners, wheel cleaners, and others can help to ensure that each part of the car receives the best maintenance. Growing customer awareness of automobile washes, as well as a large network of car care centers, has fuelled the demand for car care products in recent years. The growing launches of automobile maintenance products by the major players and their other strategies are driving the growth of the car care products market. The new Car Care product line, involving seven different cleaning and care solutions and six accessories, is currently available at select retail partners. Based on the report, the market is segmented into three distribution channels, including DIY/retail stores, DIFM (do it for me)/service centers, and e-commerce. Among them, DIY and retail stores are projected to dominate the market by the end of the forecast period. Many car care products are sold through brick-and-mortar stores, including auto parts stores, automotive retail chains, and general retailers that sell car care products alongside other items. In addition, car care products may be sold through specialised car washes and detailing services, which may offer their own brand of products as well as products from other brands. Some car care product brands sell their products directly to consumers through direct sales channels like door-to-door sales, multi-level marketing, and home parties. These sales channels can offer a personal touch and the opportunity for customers to learn about products in a relaxed setting, but customers should be aware of the potential for high-pressure sales tactics. However, online shopping is becoming increasingly popular and many car care products are sold through e-commerce platforms like MercadoLibre, Amazon, and others. Based on the application, exterior car care products are leading the market in 2022 and are projected to witness higher market growth by 2028. Water is a scarce and expensive resource in the Gulf's desert lands. Water prices, combined with state governments' environmentally friendly visions, have resulted in an increase in eco-friendly car wash techniques. Car washing in public places is prohibited in the UAE, and offenders face fines, creating more market space for professional car wash operators. These conditions have also allowed alternative car wash businesses to expand significantly. With many people still using bucket washes and the number of cars in Gulf countries increasing, there are still plenty of opportunities for car wash, car care, and detailing professionals. International car wash suppliers must adapt their products to extreme weather conditions, while local players must compete in an increasingly competitive market. Based on these factors, the market is expected to grow steadily through the forecast period.

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Manmayi Raval

Research Consultant

Major Companies present in the market: 3M, Armor All, Autogym, Liqui Moly GmBH , MA-FRA S.p.A. , Simoniz USA. , SONAX GmbH , Tetrosyl Ltd. , Transchem Group., Mothers, Recochem Corporation., Valvoline Inc, Shell Plc, SOFT99 Corporation, Formula 1 Considered in this report • Geography: South America, Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South America, Middle East & Africa Car Care Products market with its value and forecast along with its segments • Region-wise Car Care Products market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report: • South America • Middle East & Africa By Product Type: • Cleaning & Caring • Polishing & Waxing • Sealing Glaze & Coating • Others By Application: • Exterior • Interior By Distribution Channel: • DIY/retail stores • DIFM (do it for me)/service centers • E-commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Care Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.