Global Organic Beverage Market Outlook, 2027

According to 'Global Organic Beverage Market Outlook, 2027' a recent publication of Bonafide Research, the organic beverage segment is classified into a range of dairy alternative, coffee & tea, beer & wine among others. With the increase in awareness and easy availability, the organic beverage segment has gained more acceptances in the market and reach over a value of USD 35 Billion by the end of the forecasted period with more than 14% CAGR. However, organic beverages segment is expected to showcase a less growth rate but the organic food and beverages market size is huge. Moreover, the organic frozen and processed foods and other organic beverages are also transpiring segments, which are expected to fetch good revenue. Some of the restraints associated with the market are high price and the low shelf life of organic beverages in comparison with conventional ones. In addition, the investments in the organic beverages sector also increase from the private investors as well as from the government, which provide the opportunities for the organic beverages market to nurture. With the advancement in the technology and the increase in soil adaptability to organic farming the prices of organic beverages is expected to decline in the near future. At present, organic coffee and tea have witnessed higher demand potential. This segment has high rate of adoption in the organic beverages market due to unique advantages provided by the organic coffee and tea such as helping in weight loss. The rapid growth of demand for fresh and healthy juices drives the market to take a hike. Factors such as the emergence of numerous local breweries and the increasing popularity of non-alcoholic organic beer among the younger population are promoting the sales of organic beer across the globe. Increasing awareness about the health benefits associated with the consumption of organic products is expected to drive demand over the years to come.

The North American region is the largest market for organic beverages with Asia-Pacific is projected to grow at a faster rate during the forecast period. The Increasing awareness level for organic products among the consumers as well as the continuous launch of new product variants is supporting the organic beverages market growth across the Asia Pacific region. Manufacturers are focusing on new product development by bringing various blends of fruit and vegetable juices to attract the consumer base. Further, companies have embraced the organic trend by reformulating their beverages brands, including juice, tea, coffee, and dairy products or introducing a new product line. With an increase in supportive policies from various countries towards organic business, the market growth for Non-alcoholic beverages is expected to grow further during the forecast period. High product demand across the globe and rising disposable income levels in developing economies are some of the major factors boosting the growth of the market. Demand for non-sugary, non-caffeinated drinks will also fuel the product demand over the coming years. Availability of products with new flavors and ingredients like turmeric, aloe Vera, and activated charcoal in attractive easy-to-carry & -store packaging will also fuel the demand. Further, non-dairy beverages product segment accounted for the largest market share in the year 2021. Non-dairy drinks are prepared from sources like legumes, plant materials, nuts, and cereals and hence act as functional drinks. Organic beverages are also used as a substitute for milk. In addition, initiatives undertaken by various governments across the globe to raise awareness about organic and non-GMO products are boosting the demand further, thereby augmenting the market growth. Different certification process and standards for various commodities to channelize the product in the specific region is one of the major restraint to the growth of the market. Relatively high prices of organic beverages as compared to regular products are also posing challenges for market growth. However, extensive R&D by major manufacturers to improve the shelf life, texture, flavor, and nutritional value of the products is likely to have a positive impact on market development.

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Manmayi Raval

Research Consultant

Globally, there is an increase in demand for organic beverages as consumers prefer beverages that are free from flavoring agents, preservatives, and synthetic pesticide-free. Manufacturers are focusing on new product developments by bringing various blends of fruit and vegetable juices to attract the consumer base. Further, companies have embraced the organic trend by reformulating their beverages brands, including juice, tea, coffee, and dairy products, or introducing a new product line. With an increase in supportive policies from various countries toward organic business, the market for non-alcoholic beverages is expected to grow further during the forecast period. As consumer's preference is more towards natural sugar and sugar-free drinks diet coke than the added sugar drinks like slice, Pepsi, and coca-cola which is harmful to the body if consumed in higher proportion. Organic beverages are synthetic pesticides free, having neither any preservatives nor any flavoring agents, supplies only when needs and on demands of the consumers. This factor is likely to motivate the response of the organic beverages market during the forecast period. However, organic beverages are economical expensive as compared to regular drinks. Due to which organic beverages are mostly preferred by the entire population and are least affordable for another income group, and this factor may hinder the market growth in the forecast period. The organic beverage sector has left behind its traditional role as a local niche market. It is now a healthy, thriving global retail segment with a rapidly growing foodservice presence. The organic beverages market is an upcoming sector as people are now beginning to focus their attention on organic beverages rather than carbonated drinks. Organic beverages still represent a small part of the health and wellness market but shows growth opportunities based on the evolution of consumers priorities towards the consumption of natural beverages as well as the increasing interest in social and environmental responsibilities. Recent Developments In February 2022, PepsiCo's energy drink Rockstar launched Rockstar Unplugged. This drink is made with ingredients such as hemp seed oil, vitamin B, spearmint, and lemon balm with 80 mg of caffeine per can. In October 2021, Anheuser- Busch InBev entered a distribution deal with vitamin D beverage company ShineWater. The distribution partnership will allow ShineWater to bring increased retail availability to more concentrated geographical areas and allow product fulfillment to meet the increasing consumer demand for functional beverages. In July 2020, PepsiCo launched Naked Zing, a new sub-range of breakfast smoothies with a citrus twist. The smoothies designed to deliver a 'bolder start to every day' come in 750 ml bottles in three flavors that include Naked Strawberry Zing, Naked Tropical Zing, and Naked Mango Zing.

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Covid-19 Impacts: During the COVID-19 pandemic, the health benefits of organic drinks have been instrumental in driving the growth of the market. The organic beverage market is driven by a paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of diseases such as COVID-19. Organic beverages can help in improving the health conditions of the gut by maintaining the balance of the intestine and increasing immunity. The ongoing COVID-19 pandemic has changed the eating and drinking habits of people. People have become more conscious about the food they have been consuming on a day-to-day basis. Moreover, there is an increasing demand for pure and natural ingredients in organic beverages, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based organic drinks. Major Companies considered in Report: Amy’s Kitchen, Danone - WhiteWave Foods, Eden Foods, Inc., General Mills, Hain Celestial Group, Nature's Path Foods, Inc., Organic Valley, SunOpta Inc., United Natural Foods, Inc, Whole Foods Market Considered In the Report • Geography: Global • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027 Regions and Countries covered: • North America (USA, Canada, Mexico) • Europe (Germany, UK, France, Spain, Italy, Russia) • Asia-Pacific (India, Japan, Australia, China) • South America (Brazil, Argentina, Columbia) • Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa) Aspects Covered In the Report • Market Size By Value for the time period (2015-2026F) • Market Share by Type (Food & Beverage) • Market Share by Beverage (Non-Dairy, Coffee & Tea, Beer & Wine) • Market Share by Sales Channel (Convenience Store, Modern Retail, Online Retail) • Market Share by Region • Market Share by Country The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the organic food and beverage companies, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.