Europe Frozen Food (Potato, Fruit & Vegetable, Ready Meal, Meat & Poultry, Seafood/Fish) Market Outlook, 2027

The report titled “Europe Frozen Foods Market Outlook, 2027” provides a detailed understanding of the region's development in frozen food adaption. The market for frozen food in Europe is rising steadily. People in European countries are more attracted to convenience, health and value for money, and waste reduction, which have led to an increase in the adaption of frozen foods. Companies are coming out with innovative frozen food products and their variants, like low trans-fat food, low-fat food, multigrain food, whole-wheat food, and less artificial preservative products, are expected drivers, which will lead the frozen food industry in the region. Such innovations in making frozen food more healthy and convenient are expected to push the frozen food industry forward. Penetrating the container and premium segment of the frozen food industry will be an excellent opportunity for frozen food manufacturing companies. These exceeding opportunities and the innovations will let the European frozen food market to grow above USD 100 Billion by 2027. The conclusive driver over decades is a comfort that the frozen food brings in by making it simpler for an individual to eat well and sound.

European consumers' growing habit of having convenient and on the go food, have enhanced opportunities for regions' frozen food business. The region has been viewed as the top-grossing frozen food market which has been largely contributed by the countries like UK, Germany, France, Italy, Spain to name a few. Out of these countries, Germany has supported highly in Europe's frozen food revenue generation. Frozen food packs ensure plain and arranged vegetables, natural products, meat and potatoes, ready meals, etc. for appropriate conveyance to the consumer by keeping up the immovability and nourishing nutrition of food packed hygienically. Adaption of frozen meat products has been highly penetrated in Europe. This has been followed by the changing consumer's behaviour towards the consumption of fresh fruits and vegetables as a substitute for low carbohydrates and fibres available in regular food.

Further, in the European region, the demand for frozen food in the UK has risen dramatically due to a rise in living standards and the shift to a more convenient lifestyle. The tight government restrictions to preserve product quality, certifications/labels, and make products more appealing are bolstering the expansion of this market. The frozen food business in Germany is expected to be a significant growth driver in the region. The rise of the German frozen food business is fuelled by rising demand for frozen meat and seafood.

Customer tastes and preferences altering in response to lifestyle changes are one of the key drivers of European market expansion. The established urban and regional sectors, in particular, have played a significant role in popularizing this tendency. Another crucial consideration for the growth of the European Frozen Food market is the increasing regulation regarding frozen food safety and measures taken by major manufacturers. Pre-immunization and innovation across the sector underpin top-line sales improvement and are considered as the key factor in the growth of Europe’s frozen food. Distribution networks such as grocery supermarkets and hypermarkets are some of the key factors driving the development of frozen food and nourishments in the European market. Expanding the online segment is making profits with increasing consumer attraction towards e-retailing. It is expected to show extensive development throughout the forecast period by expanding buyer preference for online-based shopping because of the sedentary way of life. The fast development of food chains, supermarkets, hypermarkets and convenience stores, and the easy availability has improved the quality of products and, at the same time, worked as a driving force for the European Frozen Food industry.

The demand for Europe Frozen Food is increasing as cooking and preparation times are shortened due to the increase in the female workforce. Additionally, the increase in working women along with the increase in one-person households was a major factor driving the tremendous growth of the European Frozen Food market during the forecast period. Another important factor for the growth of the European Frozen Food market is the increasing adoption of safety and regulatory measures taken by major manufacturers. As per capita income improves and the eating habits of people around the region change, market demand for Europe Frozen Food is expected to increase further during the next few years of the forecast period.

Growth in the European market for frozen fruit is likely to be driven by changes in the consumption patterns of European consumers. An example of these changes is the increasing popularity of smoothies as a convenient and healthy breakfast option. Industry users (primarily the dairy, ice cream, and bakery industries) are creating innovative and healthy uses for frozen tropical fruit as ingredient. The Netherlands, Germany, France, Belgium, Poland and the United Kingdom offer opportunities for developing country suppliers.

Covid-19 Impacts:
While major industries suffered due to the ongoing corona-virus crisis, the pandemic proved to be an advantage for the frozen food industry in Europe. Consumers increasingly purchased frozen food in the region during the pandemic, with the spending per household on frozen food increasing during the COVID-19 crisis in 2020. British Frozen Food Federation (BFFF) claimed that the sales of the retail frozen food industry increased by £ 872 Million to over £ 7 Billion a year in 2020 in the United Kingdom. The spike in frozen food purchases can be attributed to the longer shelf life of the product, easy availability over online channels, and the availability of a wide range of vegetarian and vegan products.

Major companies present in the market
Aryzta AG., General Mills Inc., Kraft Heinz Company, Ajinomoto Co. Inc, Cargill Incorporation, Nestle S.A., Kerry Group, Grupo Bimbo S.A.B. De C.V, Mccain Foods Limited, Tyson Foods, Inc., Kellogg Company, JBS S.A, Nomad Foods, Hormel Food, Rich Product Corporation, Maple Leaf Food Inc., Iceland Food

Considered for the report:
-Geography: Europe
-Historic year: 2016
-Base year: 2021
-Estimated year: 2022
-Forecasted year: 2027

Aspects covered in this report
-Europe frozen foods market with its value and forecast along with its segments
-Country-wise frozen foods market analysis
-Various divers and challenges
-Ongoing trends and developments
-Five force models
-Top profiled companies
-Strategic recommendation

Countries covered in the report
-UK
-Germany
-France
-Italy
-Russia
-Spain

By Product Type
-Frozen potato
-Frozen fruits & vegetable
-Frozen ready meal
-Frozen meat & poultry
-Frozen fish & seafood

By End User
-Commercial
-Residential

By Sales Channel
- Supermarket /modern retail/ hypermarket
-Independent Retailers / Departmental /convenience store
-On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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