India Mayonnaise & Salad Dressing Market Outlook, 2027-28

In India, The food manufacturing business is becoming increasingly competitive. Customers have a vast variety of choices to choose from and their eating habits have become more empirical. Intention and price competition means factories cannot rely on customer loyalty alone. Salad dressing and mayonnaise are expended by a substantial number of buyers and forms the biggest consumed category of food dressing worldwide. Salad dressing contains condiments such as cream, sauces, cheese, nuts to enhance their taste whereas mayonnaise is a wide creamy sauce made of egg yolk, vinegar, oil, and lemon juice. It is frequently used as a sauce or a condiment in salads, sandwiches, burgers, etc. Salad dressings and mayonnaise demand is segmented into Liquid salad dressing, creamy salad topping, mayonnaise, low-calorie salad dressing, and potato salad topping among others. According to the report, “India Mayonnaise & Salad Dressing Market Outlook, 2027-28” published by Bonafide Research, the market is anticipated to grow with more than 14% CGAR during the forecast period. Owing to benefits such as easy availability of sauces, increased demand due to travelling abroad, increased consumption in social gatherings, demand for mayonnaise and salad dressing is growing gradually. In addition to that, improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the mayonnaise and Salad dressing market. Companies operating in the mayonnaise and salad dressing market include: Dr. Oetker, Cremica, Fielfresh, Veeba Foods Bajoria Food etc. In both the markets, organised market has dominance over unorganised market due to quality and taste.

Owing to the benefits such as growing demand for international food, availability of many variants and awareness about their multiple uses, acceptance of these sauces among young population and many such factors, the market for salad dressing is expected to witness higher market growth. Availability of 14 variants of salad dressings expected to make a space on every table of the country, be it a middle-class home or a seven-star hotel. Having known the health benefits people have welcomed various salad dressings with heart. However, the market has also faced pull-back in the demand due to challenges like shorter shelf life of salad dressing, lack of awareness among consumers, especially in the rural India as there is no advertisement campaign about salad dressings even in urban, and people's reluctance to have salad. Salad dressing has 14 variants like Mustard & Honey Mustard Salad Dressing, Thousand Island Salad Dressing, Caesar Salad Dressing, French Salad Dressing, Ranch Dressing, Russian Salad dressing, Italian Salad Dressing, Cream & Cheese salad Dressing, Vinaigrette Salad Dressing, Chipotle Southwest, Pasta Salad Dressing, Greek Low Fat Salad Dressing, Garlic Salad Dressing, Harissa Dressing, Blue Cheese Dressing and Other Salad Dressing. On the other hand, with the passage of time, mayonnaise is gaining popularity among consumers due to its variants like mint mayonnaise, garlic mayonnaise, tandoori mayonnaise which is specially created for Indian cuisine. It is also expected that various other flavours, along with new uses will be discovered in future, because of which, the market for mayonnaise will grow. Busy lifestyles of people have, and is expected to prompt time crunched consumers such as working men and women in urban India who look for easy solutions such as cuisine-specific ready mixes with detailed instructions on how to make salad dressing. Moreover, people have nowadays started consuming more salad, due to which, the consumption of salad dressing is also growing and is expected to grow further.

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Manmayi Raval

Research Consultant

The mayonnaise and salad dressing market are emerging as one of the rapidly growing dynamic categories in the food services industry of India. Due to increasing standard of living and changing lifestyle, the demand for sophisticated taste in meal is becoming a growing trend in the food industry that is making a positive impact on mayonnaise and salad dressing market. The elite class demands quality, tasty and ready to eat meals which are turning out to be a greatest driver for the usage of salad dressings and mayonnaise in recipes. Fun Foods, Cremica, Del Monte, Sil, Kraft and American Garden are the major players operating in the market. Eggless mayonnaise dominates the mayonnaise market whereas Fun Foods is the leading player from many decades. Metro cities of India account for a considerable market share in the sales of mayonnaise and salad dressing products, with various variants specifically growing rapidly among upper middle-class consumers. Mayonnaise is an integral ingredient which is used by many branded food chains like Macdonald, Subway, KFC, Dominos, Pizza Hut, etc and these are the leading end users for the mayonnaise market. Manufacturers of mayonnaise and salad dressing are trying to convince consumers through aggressive campaign and advertising that they should adopt such products in their recipes to experiment new dishes at home. However, the penetration of these products is extremely low in India, which opens the door for many new and enormous opportunities in the market. India Mayonnaise & Salad Dressing Market is projected to grow by 2021 due to growing trend of international food, awareness, increasing disposable income, growing demand in middle class people and rising number of international food chains in the country. The unorganized players in this industry are lagging behind as compared to organized players as institutional food players focus more on quality rather than prices. Hence, they consume only branded mayonnaise and salad dressing products.

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The growth of mayonnaise industry in India can be associated with the inflating per capita incomes and the subsequent changing lifestyles of the population. As a result, the demand for convenience food products is accelerating the market growth of mayonnaise in the region. In addition to this, owing to busy lifestyles due to dual working households, the demand for quick and affordable meals, which require minimum cooking, is providing impetus to the market growth of mayonnaise. The Indian market for mayonnaise is growing on account of shifting food preferences in the recent years. As a result, innovations in the products is a major factor positively influencing the growth of the market. The growing trends surrounding vegetarianism and veganism in India has led to the introduction of egg-less, vegan, and organic mayonnaise, which is providing impetus to the market. Furthermore, growing concerns regarding the high-fat content in mayonnaise are further leading to the development of low-fat and no-fat mayonnaise to target the health-conscious audience. Moreover, the market growth can also be attributed to the availability of a variety of flavours, including mint, cheese, chipotle, and tangy, among others. Thus, the introduction of unique flavours that fit consumer preferences is contributing to the market growth. Covid-19 Impacts: In 2021 consumers spent more time at home due to COVID-19 restrictions, the shift to remote working and distance learning, and the closure of consumer foodservice outlets, which resulted in an increase in home cooking. Furthermore, with many people continuing to work from home, convenience remained a key factor in consumers’ purchasing decisions, benefiting many packaged sauces, dressings and condiments. Covered in the Report: • India table Sauce • India Mayonnaise and Salad Dressing • India Mayonnaise • India Salad Dressing "India Mayonnaise and Salad Dressing Market Outlook, 2027-28" discusses the following aspects of Mayonnaise and Salad Dressing in India: - India Table Sauces Market Size by Value & Forecast - India Organized & Unorganised Table Sauces Market Size by Value & Forecast - India Table Sauces Market Segmental Analysis: By Company and By Category - India Mayonnaise and Salad Dressing Market Size By Value & Forecast - India Mayonnaise and Salad Dressing Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized - India Mayonnaise Market - India Mayonnaise Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized, By Eggless Vs. with Egg - India Salad Dressing Market - India Salad Dressing Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of table sauce products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.