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India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023

Publisher : Bonafide Research | SKU : 180710541 | Pages : 80 |
Published Date : 2018-07-02 | Figures : 22 | Tables : 17
Region : Asia-Pacific | Country : India | Category: Consumer Goods & Services
Increased new fragrances and variants have blossomed the India Agarbatti and Dhoop market in the past years- Bonafide Research

India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023

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Bonafide Research | SKU : 180710541
Pages : 80 | Jul, 18 | Region : Asia-Pacific
Figures : 22 | Tables : 17
Category: Consumer Goods & Services
Increased new fragrances and variants have blossomed the India Agarbatti and Dhoop market in the past years- Bonafide Research

'India Incense Sticks (Agarbatti and Dhoop) Market Outlook, 2023' gives a comprehensive analysis on the Indian agarbatti and dhoop industry. The burning of dhoop and agarbatti in religious and social function has been practiced in India since early times. They are burnt in Indian homes as a room freshener and is reputed to process high aesthetic properties. The Indian agarbatti and dhoop industry exports a large amount of shipments to more than 90 countries of the world. Compared to other countries the Indian agarbatti and dhoop are pursued to have a superior quality. The market consists of a large number of unorganised players.

The India Agarbatti and dhoop market size was more than INR 3000 crores in 2011-12, with high sales in the rural regions. The Indian agarbatti and dhoop market is highly dominated by the agarbatti sales, dhoop is not much preferred in Indian market. India is one of the largest producers of agarbatti and dhoop sticks, as well as largest consumer too. More than 2/3rd of the agarbatti produced in India are consumed locally. The fragrances mostly consumed in Indian market are Rose, lavender, Sandal, Champa, Jasmine, Mogra, etc. While the players in Indian market are searching for new fragrances to attract more customers. While variants of agarbatti are available in terms of pack size, packaging type, stick length, stick shape, stick colour, etc.

The organized agarbatti market is led by N. Ranga Rao & Sonswith its vast brand range having a large number brand. Cycle is the leading brand of N. Ranga Rao & Sons, and it also observes highest market share by brand in Indian agarbatti and dhoop brand. N. Ranga Rao & Sons focuses on increasing its sales with high advertisement. The cycle brand has 3 brand ambassadors Amitabh Bachchan, Sourav Ganguli and Ramesh Arvind for different regions. While in 2017 all three of the were featured in a single advertisement for their campaign ‘India Prays with Cycle’ showing diversity of India.

Major Companies        

Major companies that operate into Indian Agarbatti and Dhoop market are N. Ranga Rao & Sons Private Limited, Moksh Agarbattis, ITC Limited, Mysore Deep Perfumery House (MDPH), Shree Kalpana Perfumery Works Private Limited, Hari Darshan Sevashram Private Limited, B. V. Aswathiah & Bros, Hem Corporation Private Limited, Patanjali Ayurved Limited

Covered in the report:

  • India Agarbatti Market
  • India Dhoop Market
  • Top companies in India agarbatti and dhoop market

How it will help solving your strategic decision-making process??

The report gives an in-depth understanding of the agarbatti and dhoop market in India and consist of:

- India Agarbatti and Dhoop Market Outlook.

- India Agarbatti and Dhoop By Value & Forecast.

- India Agarbatti and Dhoop By Volume& Forecast.

- India Agarbatti and Dhoop Market Segmental Analysis: By Company and By demographic,

- India Agarbatti Market Size By Value & Forecast.

- India Agarbatti Market Size By Volume & Forecast.

- India Agarbatti Market Segmental Analysis: By Region, By fragrance, By demographic, by pack type, by pack size.

-India Dhoop Market Size By Value & Forecast.

- India Dhoop Market Size By Volume & Forecast.

- India Agarbatti Market Segmental Analysis: By Region, By demographic.

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of agarbatti and dhoop products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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  • TABLE OF CONTENT 1. Executive Summary 2. India Agarbatti & Dhoop Market Outlook 2.1. Market Size 2.1.1. By Value 2.1.2. By Volume 2.2. Market Share 2.2.1. By Demographics (Urban Vs Rural) 2.2.2. By Company 3. India Dhoop Market Outlook 3.1. Market Size 3.1.1. By Value 3.1.2. By volume 3.2. Market Share 3.2.1. By Demographics (Urban Vs Rural) 3.2.2. By Region 3.3. Product, Price And Variant Analysis Of Top 10 Companies 4. India Agarbatti Market Outlook 4.1. Market Size 4.1.1. By Value 4.1.2. By Volume 4.2. Market Share 4.2.1. By Region 4.2.2. By Fragrance 4.2.3. By Demographics (Urban Vs Rural) 4.2.4. By Packaging type 4.2.5. By Pack Size 4.3. Product, Price And Variant Analysis 5. India Agarbatti & Dhoop Market Sales Channel Analysis 5.1. Retail Stores 5.2. Departmental Stores 5.3. Specialized Store & Online 6. Indian Economic Profile 7. Raw Material 8. Pest Analysis 9. Trade Dynamics 9.1. Export 9.2. Import 10. Market Dynamics 10.1. Key Drivers 10.2. Key Challenges 11. Market Trends and Development 11.1. Growth of Chinese agarbattis in Indian Market 11.2. Introduction of various new fragrances and variants 11.3. Spiritual advertisement by popular celebrity 12. Competitive Landscape 12.1. Porter Five Forces 12.2. Company Profile 12.2.1. N. Ranga Rao & Sons Private Limited 12.2.2. Moksh Agarbattis Company 12.2.3. ITC Limited 12.2.4. Mysore Deep Perfumery House (MDPH) 12.2.5. Shree Kalpana Perfumery Works Private Limited 12.2.6. Hari Darshan Sevashram Private Limited 12.2.7. B. V. Aswathiah & Bros 12.2.8. Hem Corporation Private Limited 12.2.9. Patanjali Ayurved Limited 13. Strategic Recommendations 14. Disclaimer

List of Figures Figure 1: India Agarbatti & Dhoop Market – By Value 2011-12 to 2016-17 (In Crores) Figure 2: India Agarbatti & Dhoop Market Forecast – By Value 2017-18F to 2022-23F Figure 3: India Agarbatti & Dhoop Market – By Volume 2011-12 to 2016-17 (In Crores) Figure 4: India Agarbatti & Dhoop Market Forecast – By Volume 2017-18F to 2022-23F Figure 5: India Agarbatti & Dhoop Market Share – By Demographics 2016-17 & 2022-23F Figure 6: India Agarbatti & Dhoop Market Share – By Company 2016-17 Figure 7: India Dhoop Market – By Value 2011-12 to 2022-23F (In Crores) Figure 8: India Dhoop Market – By Volume 2011-12 to 2022-23F (In Crores) Figure 9: India Dhoop Market Share – By Demographics 2016-17 & 2022-23F Figure 11: India Dhoop Market Share – By Region 2016-17 & 2022-23F Figure 14: India Agarbatti Market – By Value 2011-12 to 2016-17 (In Crores) Figure 15: India Agarbatti Market Forecast – By Value 2017-18F to 2022-23F (In Crores) Figure 16: India Agarbatti Market – By Volume 2011-12 to 2016-17 (In Crores) Figure 17: India Agarbatti Market Forecast – By Volume 2017-18F to 2022-23F Figure 18: India Agarbatti Market Share – By Region 2016-17 & 2022-23F Figure 19: India Agarbatti Market Share – By Fragrance 2016-17 & 2022-23F Figure 20: India Agarbatti Market Share – By Demography 2016-17 & 2022-23F Figure 21: India Agarbatti Market Share – By Packaging type 2016-17 & 2022-23F Figure 22: India Agarbatti Market Share – By pack size 2016-17 & 2022-23F Figure 20: India Agarbatti & Dhoop Market Sales through Retail Stores Figure 21: India Agarbatti & Dhoop Market Sales through Departmental Stores Figure 22: India Agarbatti & Dhoop Market Sales through Specialized Store & Online ? List of Figures Figure 1: India Agarbatti & Dhoop Market – By Value 2011-12 to 2016-17 (In Crores) Figure 2: India Agarbatti & Dhoop Market Forecast – By Value 2017-18F to 2022-23F Figure 3: India Agarbatti & Dhoop Market – By Volume 2011-12 to 2016-17 (In Crores) Figure 4: India Agarbatti & Dhoop Market Forecast – By Volume 2017-18F to 2022-23F Figure 5: India Agarbatti & Dhoop Market Share – By Demographics 2016-17 & 2022-23F Figure 6: India Agarbatti & Dhoop Market Share – By Company 2016-17 Figure 7: India Dhoop Market – By Value 2011-12 to 2022-23F (In Crores) Figure 8: India Dhoop Market – By Volume 2011-12 to 2022-23F (In Crores) Figure 9: India Dhoop Market Share – By Demographics 2016-17 & 2022-23F Figure 11: India Dhoop Market Share – By Region 2016-17 & 2022-23F Figure 14: India Agarbatti Market – By Value 2011-12 to 2016-17 (In Crores) Figure 15: India Agarbatti Market Forecast – By Value 2017-18F to 2022-23F (In Crores) Figure 16: India Agarbatti Market – By Volume 2011-12 to 2016-17 (In Crores) Figure 17: India Agarbatti Market Forecast – By Volume 2017-18F to 2022-23F Figure 18: India Agarbatti Market Share – By Region 2016-17 & 2022-23F Figure 19: India Agarbatti Market Share – By Fragrance 2016-17 & 2022-23F Figure 20: India Agarbatti Market Share – By Demography 2016-17 & 2022-23F Figure 21: India Agarbatti Market Share – By Packaging type 2016-17 & 2022-23F Figure 22: India Agarbatti Market Share – By pack size 2016-17 & 2022-23F Figure 20: India Agarbatti & Dhoop Market Sales through Retail Stores Figure 21: India Agarbatti & Dhoop Market Sales through Departmental Stores Figure 22: India Agarbatti & Dhoop Market Sales through Specialized Store & Online ?


List of Tables Table-1: Product price and Variant analysis of Agarbatti Table-2: Product price and Variant analysis of Agarbatti Table-3: India Economic Profile – 2015 Table-4: Import Duty Structure for Alcoholic Beverages in India 2015-16 Table-5: Import related to Agarbatti and Dhoop in India from 2012-13 to 2017-18 Table-6: Country wise Exports to India related to Agarbatti and Dhoop 2017-18 Table-7: Export related to Agarbatti and Dhoop from India in 2012-13 to 2017-18 (Value & Volume) Table-8: Country wise Imports from India related to Agarbatti and Dhoop 2017-18 Table-9: Key Facts of N. Ranga Rao & Sons Private Limited. Table-10: Key Facts of Moksh Agarbatti Co. Table-11: Key Facts of ITC Limited Table-12: Key Facts of Mysore Deep Perfumery House Table-13: Key Facts of Shree Kalpana Perfumery Works Private Limited. Table-14: Key Facts of Hari darshan Sevashram Private Limited. Table-15: Key Facts of B. V. Aswathiah & Bros Table-16: Key Facts of Hem Corporation Private Limited. Table-17: Key Facts of Patanjali Ayurved Limited


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