India Household Insecticide Market Overview, 2022-28

India Household Insecticide Market Godrej Consumer Products, SC Johnson, Reckitt Benckiser & Jyothy Laboratories dominate the market with more than 80% market share.

Featured Companies

  • 1. Dabur India Limited
  • 2. Godrej Consumer Products Limited
  • 3. Jyothy Labs Limited
  • 4. Reckitt Benckiser (India) Private Limited
  • 5. SC Johnson Products Private Limited
  • More...

India household insecticide market has been witnessing a tremendous growth from the last five years. Household insecticide products are gaining wide acceptance due to rise in vector borne diseases and awareness regarding such incidents. Innovations like mosquito repellent cards have gained popularity in rural areas whereas liquid vaporizers are favourite among urban consumers. New emerging premium category personal & outdoor which includes creams, lotions, gel, patches, etc. is also gaining foothold in the urban markets. However, penetration level and per capita consumption of household insecticide products in the rural market is still very low which gives immense opportunity for existing as well as new players in India.

According to "India Household Insecticide Market Overview, 2027-28" Godrej Consumer Products, SC Johnson, Reckitt Benckiser and Jyothy Laboratories dominate the market with more than 80% market share. Good Knight is a leading brand, followed by All out and Mortein whereas Maxo brand from Jyothy Laboratories has good presence in rural and south India. Khatnil of Midas Hygiene has also gained momentum in some of the regions. These top players have successfully introduced innovative products in the premium category under their flagship brands. For example Godrej who recently launched three new products in personal & outdoor repellent segment. Urban markets have educated consumers who are health conscious and more aware about various diseases; thus they are the major contributors in the household insecticide market. To tap rural markets, players are continuously launching new products and running awareness drives to increase the level of alertness among rural population.

In India household insecticide market, mosquito repellent category is dominant over cockroach & rat repellent category, simply because of the large population base of the country. Further in mosquito repellent category, there are two segments namely in-home segment and the other is personal & outdoor segment. In-home mosquito repellent segment has been growing in the country from last many years but personal & outdoor segment is still at a nascent stage with products like creams, lotions, patches, gels, etc. All such innovative products are leading to a lot of impulse sales for household insecticide companies. Consumers have wide range of products starting from liquid vaporizers to low smoke coils, repellent cards to spray/ aerosols, chalks and many more. Mosquito repellent cards are even cheaper than mosquito repellent coils and mats. Single usage of these repellent cards would cost a consumer only one rupee. With globalization of various brands and increasing media coverage of household insecticide products, consumers are becoming more aware about these products and are adopting the usage of them in day to day life.

Key Categories
- Mosquito Repellent
- In-Home Mosquito Repellent (Insecticide Coil, Liquid Vaporizer, Mosquito Repellent Spray/ Aerosol, Mosquito Repellent Card and Mat)
- Personal Application & Outdoor Repellent
- Cockroach & Rat Repellent

“India Household Insecticide Market Overview, 2027-28” discusses the following aspects of household insecticide products in India:
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The report gives an in-depth understanding of household insecticide market in India:
- India Household Insecticide Market Outlook
- India Household Insecticide Market Size By Value & Forecast
- India Household Insecticide Market Segmental Analysis: By Company, By Brand, By Category
- India Mosquito Repellent Market Size By Value & Forecast
- India Mosquito Repellent Market Segmental Analysis: By Segment
- India In-Home Mosquito Repellent Market Size By Value & Forecast
- India Insecticide Coil Market Size By Value & Forecast
- India Liquid Vaporizer Market Size By Value & Forecast
- India Mosquito Repellent Spray/ Aerosol Market Size By Value & Forecast
- India Mosquito Repellent Card Market Size By Value & Forecast
- India Mat Market Size By Value & Forecast
- India Personal Application & Outdoor Repellent Market Size By Value & Forecast
- India Personal Application & Outdoor Repellent Market Segmental Analysis: By Brand
- India Cockroach & Rat Repellent Market Size By Value & Forecast
- India Cockroach & Rat Repellent Market Segmental Analysis: By Brand
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of household insecticide products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Prashant Tiwari

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Research Analyst

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Companies Mentioned

  • Dabur India Limited
  • Godrej Consumer Products Limited
  • Jyothy Labs Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Private Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Household Insecticide Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Brand
  • 4.2.3. By Category
  • 5. India Mosquito Repellent Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Segment
  • 5.3. India In-Home Mosquito Repellent Market
  • 5.3.1. Market Size By Value
  • 5.3.1.1. Overall Market
  • 5.3.1.2. Insecticide Coil Market
  • 5.3.1.3. Liquid Vaporizer Market
  • 5.3.1.4. Mosquito Repellent Spray/Aerosol Insecticide Market
  • 5.3.1.5. Mosquito Repellent Card Insecticide Market
  • 5.3.1.6. Mat Market
  • 5.4. India Personal Application & Outdoor Repellent Market
  • 5.4.1. Market Size By Value By Product Type
  • 5.4.2. Market Share By Brand (Cream & Lotion)
  • 6. India Cockroach, Rat & Other Insecticide Repellent Market Outlook
  • 6.1. Market Size By Value By Product Type
  • 6.2. Market Share By Brand Insect Spray/Aerosol)
  • 7. Company Profiles
  • 7.1. Godrej Consumer Products Limited
  • 7.2. Dabur India Limited
  • 7.3. Reckitt Benckiser (India) Private Limited
  • 7.4. Jyothy Laboratories Limited
  • 7.5. SC Johnson Products Private Limited
  • 8. Disclaimer

List of Table

Table 1: India Tier-wise Classification of Cities
Table 2: India Region-wise Classification of Cities
Table 3: India Household Insecticide Market Share & Forecast By Company (2021-22)
Table 4: India Household Insecticide market Share By Brand (2016-17, 2021-22 & 2027-28F)
Table 5: India Household Insecticide Market Share & Forecast By Category (2016-17, 2021-22 & 2027-28F)
Table 6: India Mosquito Repellent Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Table 7: India Overall In-Home Repellent Market Size By Value (in INR Crore)
Table 8: India Insecticide Coil Market Size By Value (in INR Crore)
Table 9: India Liquid Vaporizer Market Size By Value (in INR Crore)
Table 10: India Mosquito Repellent Spray Market Size By Value (in INR Crore)
Table 11: India Mosquito Repellent Card Market Size By Value (in INR Crore)
Table 12: India Mat Market Size By Value (in INR Crore)
Table 13: India Personal Application & Outdoor Repellent Market Size and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 14: India Personal Application & Outdoor Repellent Market Size and Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 15: India Cockroach, Rat & Other Insecticide Repellent Market Size and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 16: India Cockroach, Rat & Other Insecticide Repellent Market Size and Forecast By Brand (2016-17, 2021-22 & 2027-28F)

List of Figures

Figure 1: India Population 2017-2021 (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Household Insecticide Market Size By Value 2016 to 2027F (in INR Crore)
Figure 5: India Mosquito Repellent Market Size By Value 2016 to 2027F (in INR Crore)

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India Household Insecticide Market Overview, 2022-28

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