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India Bath & Shower Market Overview

India Bath & Shower Market Overview

Bonafide Research 01-05-2016 55 Pages Figures : 16 Tables : 5
Region : Asia-Pacific Country : India Category : Consumer Goods & Services Beauty & Personal Care

1. Godrej Consumer Products Limited

2. Hindustan Unilever Limited

3. ITC Limited

4. Reckitt Benckiser (India) Private Limited

5. Wipro Consumer Care & Lighting Limited

India bath and shower market is mainly segmented into body wash, shower gel and bar soap. The report covers detailed insights on the bath and shower market of India. The report covers leading companies that are involved in the manufacturing and marketing of various types of bath and shower products. Major brands and companies that are operating in the organized market are analyzed in this report. The report also gives an idea on the product price & variant analysis on different types of products available in the market. Bath and shower products have seen a stable growth in the recent years. Increasing disposable income, rapid urbanization, growing middle class people, rising awareness and the availability of specialized products for men, women, kids have been some of the major growth drivers for the market. According to “India Bath & Shower Market Overview”, bath and shower market is forecasted to grow with a CAGR of more than 7% in the next five years. People prefer bar soaps as it has been traditionally used among millions of consumers. Soaps are further bifurcated as beauty soap, health soap, herbal soap and medicated soap. Indian consumers habitually use these bath soaps for personal wash in their daily lives. Hence, body wash and shower gel market is still at a nascent stage. Premium prices of body wash and shower gel products and consumers preference for bath soaps had restricted the adoption of this segment in the country. However with increasing number of players entering this premium space, the market has propelled and usage has been rising in the upper middle class consumers. Health concerns have always been a major factor to the Indian consumers and so are the manufacturers who are trying to market the product with the same aspect. Hindustan Unilever, Wipro Consumer Care and Godrej Consumer Products are some of the major companies operating in this market. The consumption of bath bar soaps is very high whereas it is very low for body wash and shower gel products as it is still a new category for many Indian consumers. Moreover, being a premium product, it could not make space in every consumer's pocket even in urban India. Manufacturers are promoting body wash and shower gels through celebrity endorsements to attract consumers and make them include these products in their daily regime. HUL with its 8 brands dominates the Indian bath and shower market along with being a leader in all the categories. WCCLG follows with Santoor which is the top selling soap brand in India. In the coming years, more brands are expected to make their presence feel in the Indian market. Innovative variants and product development has driven the body wash, shower gel and bath bar soap market in the past few years and marketers will continue to expand the category with newer products. Moreover, herbal substitutes for the present variants are currently the hot favourite trend in the Indian market. “India Bath & Shower Market Overview” discusses the following aspects of bath & shower products in India: The report gives an in-depth understanding of bath & shower market in India: - Global Bath & Shower Market Outlook - Global Bath & Shower Market Size By Value & Forecast - India Bath & Shower Market Outlook - India Bath & Shower Market Size By Value & Forecast - India Bath & Shower Market Segmental Analysis: By Company - India Bar Soap Market Size By Value & Forecast - India Bar Soap Market Segmental Analysis: By Company, By Brand, By Product Type, By Price Segment, By Demographics - India Body Wash & Shower Gel Market Size By Value & Forecast - India Body Wash & Shower Gel Market Segmental Analysis: By Company, By Brand - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of bath & shower products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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