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India Water Purifier Market Overview

India Water Purifier Market Overview

Publisher : Bonafide Research | SKU : 151210152 | Pages : 59 |
Published Date : 2015-12-01 | Figures : 30 | Tables : 6
Region : Asia-Pacific | Country : 101 | Category: Consumer Goods & Services
Sales volume of water purifiers to register 33.08% CAGR over next six years: Bonafide Research

India Water Purifier Market Overview

India Water Purifier Market Overview
12
Bonafide Research | SKU : 151210152
Pages : 59 | Dec, 15 | Region : Asia-Pacific
Figures : 30 | Tables : 6
Category: Consumer Goods & Services
Sales volume of water purifiers to register 33.08% CAGR over next six years: Bonafide Research

During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a huge challenge. Rising awareness about water-borne diseases, rising disposable income, mounting urbanization and low penetration level are exceedingly contributing to the demand for water purifiers in India. The market for water purifier in India is changing at a brisk rate. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market.

According to “India Water Purifier Market Overview”, India’s water purifier market was growing with a CAGR of 21.24% over last five years. Based on technology, the market is segmented into RO, UV and offline water purifiers. As per sales revenues, RO water purifiers dominated the market in 2014, followed by UV filters and then gravity based offline purifiers. RO water purifiers are the costliest among all the three technologies; however rising awareness about its advantage over other purifiers are making it increasingly popular. For a long period Eureka Forbes had dominated the RO category but Kent has now overtaken the leading position. However, both the companies are at striking distance and trying hard to stay ahead by innovating and promising good after sales service. On the other hand, water purifiers with UV technology are fast declining due to less innovation.

Offline water purifiers, which are the non-electrical water purifiers and require no electricity to pure the water, are expected to grow at a very rapid pace. “Offline water purifiers are the future of industry with huge potential, given the crippling power shortage that most of India experiences” said Anita Patil, Research Analyst with Bonafide Research. The growth of the offline segment will largely be attributed to low pricing and enhanced penetration across rural population and households. Moreover, this segment is a key focus area for water purifier manufacturers, due to the large target customer base it offers. Presently a combination of UV, ultrafiltration (UF) and RO systems are also available in the market.

Apart from organized sector, unorganized players also have a considerable market share in the industry. Presence of unorganized sector tends to be more in RO and UV category rather than offline category. However, it is impossible for unorganized players to invest in R&D activities and compete with large players on innovation; hence unorganized sector is expected to decline in the next few years. Based on region, northern India is of great importance to domestic water purifier manufacturers as it accounts for the highest revenues sales, followed by Western and Southern India. Maharashtra is reported to have the highest water purifier sales in the country followed by Delhi. There is huge potential for the market, both in rural and urban India. In fact, there has been an increasing trend of companies focusing on rural India, particularly with the low cost water purifiers.

Key Segments Covered

•    Reverse Osmosis (RO) Water Purifiers

•    Ultra-Violet (UV) Water Purifiers

•    Offline Water Purifiers

“India Water Purifier Market Overview” discusses the following aspects of water purifiers in India:

How it will help solving your strategic decision making process??

The report gives an in-depth understanding of water purifiers in India:

- To identify the on-going trends and anticipated growth in the next six years

- To anticipate the market size in 2021 and the growth rate by then

- The key vendors in this market space

- India Water Purifier Market Size & Forecast (Value & Volume)

- India RO Water Purifier Market Size & Forecast (Value & Volume)

- India UV Water Purifier Market Size & Forecast (Value & Volume)

- India Offline Water Purifier Market Size & Forecast (Value & Volume)

- Segmental Analysis: By Company, By Region, By State

- Organized and Unorganized Market Insights

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various water purifier suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please get in touch with our sales team in order to find out more.

Keywords: Point-of-use, RO, UV, Offline, combination systems, electric, non-electric, Eureka Forbes, Kent, Pureit, Aquaguard, Tata Swach.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. Global Water Purifier Market Outlook
  • 3. India Water Scenario
  • 4. India Water Purifier Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Size By Volume
  • 4.3. Market Share
  • 4.3.1. By Company
  • 4.3.2. By Region
  • 4.3.3. By State
  • 4.3.4. By Segment
  • 4.3.5. By Organized-Unorganized
  • 5. India RO Water Purifier Market
  • 5.1.    Market Size By Value
  • 5.2.    Market Size By Volume
  • 5.3.    Market Share By Company
  • 5.4.    Organized-Unorganized Market Insights
  • 5.5.    Technological Developments
  • 5.5.1. Nano Filtration Technology
  • 5.5.2. Hollow Fiber Membrane
  • 6. India UV Water Purifier Market
  • 6.1. Market Size By Value
  • 6.2. Market Size By Volume
  • 6.3. Market Share By Company
  • 6.4. Organized-Unorganized Market Insights
  • 6.5. Technological Developments
  • 6.5.1. Combination Systems
  • 7. India Offline Water Purifier Market
  • 7.1. Market Size By Value
  • 7.2. Market Size By Volume
  • 7.3. Market Share By Company
  • 7.4. Organized-Unorganized Market Insights
  • 7.5. Technological Developments
  • 7.5.1. KDF Filter Media Based Technology
  • 7.5.2. Mobile Water Purifier Technology
  • 8. Company Profiles
  • 8.1. Eureka Forbes
  • 8.2. Kent RO Systems Limited
  • 8.3. Hindustan Unilever Limited
  • 8.4. Tata Chemicals Limited
  • 8.5. Luminous Power Technology
  • 9. Disclaimer

LIST OF FIGURES
Figure-1: India Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-2: India Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-3: India Water Purifier Market Size – By Volume 2009-2014 (Units in Lakh)
Figure-4: India Water Purifier Market Size Forecast – By Volume 2015F-2021F (Units in Lakh)
Figure-5: India Water Purifier Market Share – By Company 2014 & 2021F
Figure-6: India Water Purifier Market Share – By Region 2014 & 2021F
Figure-7: India Water Purifier Market Share – By State 2014 & 2021F
Figure-8: India Water Purifier Market Share – By Segment 2014 & 2021F
Figure-9: India Water Purifier Market Share – By Organized-Unorganized 2014 & 2021F
Figure-10: India RO Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-11: India RO Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-12: India RO Water Purifier Market Size – By Volume 2009-2014 (Units in Lakh)
Figure-13: India RO Water Purifier Market Size Forecast – By Volume 2015F-2021F (Units in Lakh)
Figure-14: India RO Water Purifier Market Share – By Company 2014 & 2021F
Figure-15: India RO Organized-Unorganized Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-16: India RO Organized-Unorganized Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-17: India UV Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-18: India UV Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-19: India UV Water Purifier Market Size – By Volume 2009-2014 (Units in Lakh)
Figure-20: India UV Water Purifier Market Size Forecast – By Volume 2015F-2021F (Units in Lakh)
Figure-21: India UV Water Purifier Market Share – By Company 2014 & 2021F
Figure-22: India UV Organized-Unorganized Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-23: India UV Organized-Unorganized Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-24: India Offline Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-25: India Offline Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-26: India Offline Water Purifier Market Size – By Volume 2009-2014 (Units in Lakh)
Figure-27: India Offline Water Purifier Market Size Forecast – By Volume 2015F-2021F (Units in Lakh)
Figure-28: India Offline Water Purifier Market Share – By Company 2014 & 2021F
Figure-29: India Offline Organized-Unorganized Water Purifier Market Size – By Value 2009-2014 (INR Crore)
Figure-30: India Offline Organized-Unorganized Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)

LIST OF TABLES
Table-1: Top Indian States with chemical constituents in ground water beyond BIS Norms
Table-2: Key Facts of Eureka Forbes
Table-3: Key Facts of Kent RO Systems Limited
Table-4: Key Facts of Hindustan Unilever Limited
Table-5: Key Facts of Tata Chemicals Limited
Table-6: Key Facts of Luminous Power Technology


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