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India Fan Market Overview

Publisher : 10 | SKU : 151210132 | Pages : 51 |
Published Date : 2015-12-01 | Region : Asia-Pacific | Country : India | Category: Consumer Goods & Services
Premium Fans to be the highest growing category in the organized fan market of India: Bonafide Research

India Fan Market Overview

10 | SKU : 151210132
Pages : 51 | Dec, 15 | Region : Asia-Pacific
Figures : 38 | Tables : 5
Category: Consumer Goods & Services
Premium Fans to be the highest growing category in the organized fan market of India: Bonafide Research

Fans are one of the electrical appliances which have become almost indispensable in Indian homes and even offices. Electric fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size of fan in value terms is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organized sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network. Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of fan industry in India. According to "India Fan Market Overview", sales volume of fan was growing with a CAGR of approximately 5% over last five years. With the housing sector growing at a rapid rate and the disposable incomes at a high rate, the demand for electric fans continued to grow. But due to involvement of lesser technological inputs and low entry barrier, the market is divided among the organized and unorganized players. Organized sector leads the industry in terms of volume as well as in terms of revenues. The organized fan sector is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan. Unorganized sector also has good brands like Almonard, Cinni, Ortem, MIE, Sanyo, Metro, Omega, Indo, Ankur, Mafco, Navya, Royal, Oswin, Libra, Libery, etc. Fan industry is usually segmented on the basis of price. There are three categories in which the organized fan market is divided viz. economy fans, regular fans and premium fans. Economy fans are those which are priced below Rs. 1800, regular fans come in the range of Rs. 1800 to Rs. 3500 whereas premium fans are priced above Rs. 3500 for a single fan. Regular fans category is the largest selling category in India. Unorganized fan market does not contain any such category division as they do not fit into the above mentioned price brackets. Fan market in India broadly includes four types of fan i.e. Ceiling fans, Table fans, Pedestal fans and Wall fans. In organized sector, ceiling fans dominates the market in terms of volume followed by table fans, pedestal fans and wall fans whereas the unorganized sector is heavily dominated by ceiling fans and table fans. Among the four major types of fan, pedestal fans are the most costly, followed by ceiling fans. In terms of regional sales, south India caters to the largest revenue sales, followed by west and north. Key Segments Covered • Ceiling Fans • Table Fans • Pedestal Fans • Wall Fans • Other types of fans (Exhaust Fans, Tower Fans, Multi-utility Fans etc.) "India Fan Market Overview" discusses the following aspects of fans in India: The report gives an in-depth understanding of fan market in India: - India Fan Market Outlook - India Fan Market Size By Value & Forecast - India Fan Market Size By Volume & Forecast - India Fan Market Segmental Analysis: By Region - India Organized Fan Market Size By Value & Forecast - India Organized Fan Market Size By Volume & Forecast - India Organized Fan Market Segmental Analysis: By Company, By Category, By Product Type - India Unorganized Fan Market Size By Value & Forecast - India Unorganized Fan Market Size By Volume & Forecast - India Unorganized Fan Market Segmental Analysis: By Product Type - India Ceiling Fan Market Size By Value & Forecast (Organized & Unorganized) - India Ceiling Fan Market Size By Volume & Forecast (Organized & Unorganized) - India Table Fan Market Size By Value & Forecast (Organized & Unorganized) - India Table Fan Market Size By Volume & Forecast (Organized & Unorganized) - India Pedestal Fan Market Size By Value & Forecast (Organized & Unorganized) - India Pedestal Fan Market Size By Volume & Forecast (Organized & Unorganized) - India Wall Fan Market Size By Value & Forecast (Organized & Unorganized) - India Wall Fan Market Size By Volume & Forecast (Organized & Unorganized) - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of electric fans in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS 1. Executive Summary 2. India Fan Market Outlook 2.1. Market Size By Value 2.2. Market Size By Volume 2.3. Market Share By Region 2.4. India Organized Fan Market 2.4.1. Market Size By Value 2.4.2. Market Size By Volume 2.4.3. Market Share 2.4.3.1. By Company 2.4.3.2. By Category (Value & Volume) 2.4.3.3. By Product Type (Value & Volume) 2.5. India Unorganized Fan Market 2.5.1. Market Size By Value 2.5.2. Market Size By Volume 2.5.3. Market Share By Product Type (Value & Volume) 3. India Ceiling Fan Market Outlook 3.1. Market Size By Value (Organized & Unorganized) 3.2. Market Size By Volume (Organized & Unorganized) 4. India Table Fan Market Outlook 4.1. Market Size By Value (Organized & Unorganized) 4.2. Market Size By Volume (Organized & Unorganized) 5. India Pedestal Fan Market Outlook 5.1. Market Size By Value (Organized & Unorganized) 5.2. Market Size By Volume (Organized & Unorganized) 6. India Wall Fan Market Outlook 6.1. Market Size By Value (Organized & Unorganized) 6.2. Market Size By Volume (Organized & Unorganized) 7. Company Profiles 7.1. Crompton Greaves Ltd. 7.2. Usha International Ltd. 7.3. Orient Electric Limited 7.4. Havells India Limited 7.5. Bajaj Electricals Limited 8. Disclaimer

LIST OF FIGURES Figure-1: India Fan Market Size – By Value 2009-2014 (INR Crore) Figure-2: India Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-3: India Fan Market Size – By Volume 2009-2014 (Million Units) Figure-4: India Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-5: India Fan Market Share – By Region 2014 & 2021F Figure-6: India Organized Fan Market Size – By Value 2009-2014 (INR Crore) Figure-7: India Organized Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-8: India Organized Fan Market Size – By Volume 2009-2014 (Million Units) Figure-9: India Organized Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-10: India Organized Fan Market Share – By Company 2014 & 2021F Figure-11: India Organized Fan Market Share – By Category 2014 (Value & Volume) Figure-12: India Organized Fan Market Share – By Category 2021F (Value & Volume) Figure-13: India Organized Fan Market Share – By Product Type 2014 (Value & Volume) Figure-14: India Organized Fan Market Share – By Product Type 2021F (Value & Volume) Figure-15: India Unorganized Fan Market Size – By Value 2009-2014 (INR Crore) Figure-16: India Unorganized Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-17: India Unorganized Fan Market Size – By Volume 2009-2014 (Million Units) Figure-18: India Unorganized Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-19: India Unorganized Fan Market Share – By Product Type 2014 (Value & Volume) Figure-20: India Unorganized Fan Market Share – By Product Type 2021F (Value & Volume) Figure-21: India Ceiling Fan Market Size – By Value 2009-2014 (INR Crore) Figure-22: India Ceiling Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-23: India Ceiling Fan Market Size – By Volume 2009-2014 (Million Units) Figure-24: India Ceiling Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-25: India Table Fan Market Size – By Value 2009-2014 (INR Crore) Figure-26: India Table Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-27: India Table Fan Market Size – By Volume 2009-2014 (Million Units) Figure-28: India Table Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-29: India Pedestal Fan Market Size – By Value 2009-2014 (INR Crore) Figure-30: India Pedestal Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-31: India Pedestal Fan Market Size – By Volume 2009-2014 (Million Units) Figure-32: India Pedestal Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-33: India Wall Fan Market Size – By Value 2009-2014 (INR Crore) Figure-34: India Wall Fan Market Size Forecast – By Value 2015F-2021F (INR Crore) Figure-35: India Wall Fan Market Size – By Volume 2009-2014 (Million Units) Figure-36: India Wall Fan Market Size Forecast – By Volume 2015F-2021F (Million Units) Figure-37: Average Selling Price of Various Fans in India 2009-2021 Figure-38: Distribution Channel followed by fan manufacturers in India

LIST OF TABLES Table-1: Key Facts of Crompton Greaves Ltd. Table-2: Key Facts of Usha International Ltd. Table-3: Key Facts of Orient Electric Limited Table-4: Key Facts of Havells India Limited Table-5: Key Facts of Bajaj Electricals Limited

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