India Diaper Market Overview

In India, of late, hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses. With the increased awareness and increasing purchasing power, customers are fast shifting from cloth nappies to baby diapers. Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby’s delicate skin. Indians give birth to more than 25 million babies each year, yet the penetration rate of baby diapers remains very less. According to “India Diaper Market Overview”, diaper market in India is growing with a CAGR of approximately 20% from the last five years. The market for baby diapers in urban India is growing with a strong CAGR whereas in rural India the growth has touched almost 25%, higher than urban. On the basis of age, the report categorizes the diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth. P&G’s brand Pampers dominates the overall diaper industry, along with Huggies and Mamy Poko. P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brand’s market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene dominates the industry. Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. However, in the last few years modern cloth diapers have become a fast moving trend worldwide for the families looking for a natural modern way to diaper their babies. In India too, sales of modern cloth diapers will remain strong and are expected to further climb up in the forecast period owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India. “India Diaper Market Overview” discusses the following aspects of diapers in India: The report gives an in-depth understanding of diaper market in India: - Global Diaper Market Outlook - Global Diaper Market Size & Forecast - Global Diaper Market Segmental Analysis: By Segment - Global Baby Diaper Market Size & Forecast - Global Cloth Diaper Market Size & Forecast - Global Disposable Diaper Market Size & Forecast - Global Swim Pants Market Size & Forecast - Global Training Pants Market Size & Forecast - Global Baby Diaper Market Segmental Analysis: By Company, By Region, By Type - Global Adult Diaper Market Size & Forecast - Global Adult Diaper Market Segmental Analysis: By Company - India Diaper Market Outlook - India Diaper Market Size & Forecast - India Diaper Market Segmental Analysis: By Brand, By Segment - India Baby Diaper Market Size By Value & Forecast - India Cloth Diaper Market Size By Value & Forecast - India Disposable Diaper Market Size By Value & Forecast - India Urban Baby Diaper Market Size By Value & Forecast - India Rural Baby Diaper Market Size By Value & Forecast - India Cloth Diaper Market Size By Volume & Forecast - India Disposable Diaper Market Size By Volume & Forecast - India Baby Diaper Market Segmental Analysis: By Brand, By Type - India Adult Diaper Market Size By Value & Forecast - India Adult Diaper Market Size By Volume & Forecast - India Adult Diaper Market Segmental Analysis: By Company - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.