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India Smartphone Market Overview

Publisher : Bonafide Research | SKU : 150740012 | Pages : 72 |
Published Date : 2015-07-01 | Figures : 32 | Tables : 9
Region : Asia-Pacific | Country : India | Category: IT & Telecommunications
Though more than half of the Indian consumers lie in the range of smartphone pricing below INR 13000, India still lags in penetration in case of internet usage.

India Smartphone Market Overview

20 %
Bonafide Research | SKU : 150740012
Pages : 72 | Jul, 15 | Region : Asia-Pacific
Figures : 32 | Tables : 9
Category: IT & Telecommunications
Though more than half of the Indian consumers lie in the range of smartphone pricing below INR 13000, India still lags in penetration in case of internet usage.

Smartphone has turned out to be a basic need in today’s generation. This report is about the market size of the smartphone industry in India and how the threat of new entrants in this industry is increasing rapidly which makes the ASP of smartphone cheaper than before. This report reveals how big players are trying to make a strong foothold by making a wide distribution channel in India. The report also reveals that the trend in this industry is shifting to buying of smartphones below Rs. 10,000 segment. Indian consumers now prefer changing their phones with the new features coming rapidly. According to recently published report of Bonafide Research "India Smartphone Market Overview", smartphone shipments crossed 80 million units in the year 2014-15. The featured phone still covers a major part of the mobile phone market as compared to that of smartphones. The segment with pricing below Rs.10,000 is covering more than half of the smartphone market in India. Samsung's share is expected to decrease by 2018 whereas Xiaomi is expected to increase its share by then. The report also reveals that e-commerce has emerged as strong distribution channel for smart devices, especially smartphones. The decreasing prices of smartphones and the EMI option available in the market are driving the Smartphone idustry in India. India smartphone market report is about the current market size of the smartphone industry and the market size for the forecasted period till 2018. Samsung, Micromax, Karbonn, Intex are the leading companies in the Indian smartphone industry. Maximum market is covered by the south region. North region comes in the second position whereas the least market share is covered by the eastern region of India. One of the major highlights in 2014 was the announcement of Digital India campaign which is a programme to transform India into a digitally empowered society and knowledge economy by the Indian government. Currently, India tops as the world’s fastest growing smartphone market. "India Smartphone Market Overview" discusses the following aspects of smartphones in India: The report gives an in-depth understanding of smartphone market in India: - Global Smartphone Market Outlook - Global Smartphone Market Size By Value & Forecast - Global Smartphone Market Size By Volume & Forecast - Global Smartphone Market Size By Region By Volume & Forecast - Global Smartphone Market Size By Country By Volume & Forecast - Global Smartphone Market Size By Operating System By Volume & Forecast - Global Smartphone Market Segmental Analysis: By Company, By Region, By Processor, By Operating system - India Smartphone Market Outlook - India Smartphone Market Size By Value & Forecast - India Smartphone Market Size By Volume & Forecast - India Smartphone Market Segmental Analysis: By Region, By Company, By Price, By Technology - India Consumer Survey Segmental Analysis: By Selection Criteria, By Age Distribution, By Gender, By Screen Size, By Number of Device, By Data Plan, By Usage of Smartphone, By Monthly Bills - Pricing Analysis - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of smartphones in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS 1.    Executive Summary 2.    Global Smartphone Market Outlook 2.1.  Market Size 2.1.1.  By Value 2.1.2.  By Volume 2.1.2.1.  Overall Market 2.1.2.2.  By Region 2.1.2.3.  By Country 2.1.2.4.  By Operating system 2.2.  Market Share 2.2.1.  By Company 2.2.2.  By Region 2.2.3.  By Processor 2.2.4.  By Operating system 2.2.5.  Mobile Phone Technologies 2.3.  Smartphone Accessories Market 2.4.  Pricing Analysis 2.5.  Mobile Phone Penetration 3.    India Smartphone Market Outlook 3.1.  Market Size 3.1.1.  By Value 3.1.1.1.By Shipment 3.1.2.  By Volume 3.1.2.1.By Shipment 3.2.  Market share 3.2.1.  By Region 3.2.2.  By Company 3.2.3.  By Price 3.2.4.  By Technology 3.2.5.  By core of microprocessor 3.3.  Consumer Survey Analysis 3.3.1.  By selection Criteria 3.3.2.  By Age distribution 3.3.3.  By Gender 3.3.4.  By screen size 3.3.5.  By number of Device 3.3.6.  By data plan 3.3.7.  By usage of smartphone 3.3.8.  By monthly bills 3.4.  Pricing Analysis 4.    Company Profile 4.1.  Apple 4.2.  Samsung 4.3.  Motorola 4.4.  Micromax 4.5.  Blackberry 5.    Disclaimer

LIST OF FIGURES Figure-1: Global Smartphone Market size by value 2009-2014 Value in USD Billion Figure-2: Global Smartphone Market size by value 2015F – 2018F Value in USD Billion Figure-3: Global Smartphone Market size by volume 2012 – 2018F Volume in Million Units Figure-4: Global Smartphone Market size by volume by region Figure-5: Global Smartphone Market size by volume by country Figure-6: Global Smartphone Market size by volume by country by Shipment Figure-7: Global Smartphone Market size by volume by operating system Figure-8: Global Smartphone Market share by Region 2013 – 2017F Figure-9: Global Smartphone Market share by Company 2011 – 2018F Figure-10: Global Smartphone Market share by Processor 2014 Figure-11: Global Smartphone Market share by Operating System 2011 – 2017F Figure-12: Global Mobile Phone Technologies Share By Country 2014 Figure-13: Global Smartphone Accessories Market share By Company 2014 Figure-14: Global Smartphone Market Pricing Analysis 2014 – 2020F Value in USD Figure-17: India Smartphone Market Size By Value 2012 – 2018F Value in Crore Figure-18: India Smartphone Market Size By Value By Shipment Figure-19: India Smartphone Market Size By Volume 2012 – 2018F Volume in Millions Figure-20: India Smartphone Market Size By Volume By Shipment Figure-21: India Smartphone Market Share By Region 2014 Figure-22: India Smartphone Market Share By Company 2013 – 2018F Figure-23: India Smartphone Market Share By Company 2013 – 2018F Figure-24: India Smartphone Market Share By Price 2014 Figure-25: India Smartphone Market Share By Technology 2012 – 2018F Figure-26: India Smartphone Market Share By core of microprocessor 2014 Figure-27: India Smartphone Market Share By Screen Size 2012 – 2018F Figure-28: India Smartphone Market Share By data plan 2014 Figure-29: India Smartphone Market Share By number of Devices 2014 47 Figure-30: India Smartphone Market Share By selection criteria 2014 Figure-31: India Smartphone Market Share By usage of Smartphone 2014 Figure-32: India Smartphone Market Size By monthly bills 2014

LIST OF TABLES Table 1: Smartphone Market Share By Age Distribution 2012 - 2014 Table 2: Smartphone Market Share By Age Distribution 2015F – 2018F Table 3: Smartphone Market Share By Gender 2012 – 2014 Table 4: Smartphone Market Share By Gender 2015F – 2018F Table 5: Key Facts of Apple Inc. Table 6: Key Facts of Samsung Table 7: Key Facts of Motorola Table 8: Key Facts of Micromax Table 9: Key Facts of Blackberry


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