20 %
India Smartphone Market Outlook, 2018
Publisher : Bonafide Research | SKU : 150740011 | Pages : 123 |
Published Date : Jul, 15 | Figures : 31 | Tables : 16
Region : Asia | Country : India | Category: IT & Telecommunications
Micromax’s market share by value is expected to increase three folds and that of Blackberry will be the least by 2018.
India Smartphone Market Outlook, 2018
20 %
Bonafide Research | SKU : 150740011
Pages : 123 | Jul, 15 | Region : Asia
Figures : 31 | Tables : 16
Category: IT & Telecommunications
Micromax’s market share by value is expected to increase three folds and that of Blackberry will be the least by 2018.

Smartphone has turned out to be a basic need in today’s generation. This report is about the market size of the smartphone industry in India and how the threat of new entrants in this industry is increasing rapidly which makes the ASP of smartphone cheaper than before. This report reveals how big players are trying to make a strong foothold by making a wide distribution channel in India. The report also reveals that the trend in this industry is shifting to buying of smartphones below Rs. 10,000 segment. Indian consumers now prefer changing their phones with the new features coming rapidly.

According to recently published report of Bonafide Research "India Smartphone Market Outlook, 2018", smartphone shipments crossed 80 million units in the year 2014-15. The featured phone still covers a major part of the mobile phone market as compared to that of smartphones. The segment with pricing below Rs.10,000 is covering more than half of the smartphone market in India. Samsung's share is expected to decrease by 2018 whereas Xiaomi is expected to increase its share by then. The report also reveals that e-commerce has emerged as strong distribution channel for smart devices, especially smartphones. The decreasing prices of smartphones and the EMI option available in the market are driving the Smartphone idustry in India.

India smartphone market report is about the current market size of the smartphone industry and the market size for the forecasted period till 2018. Samsung, Micromax, Karbonn, Intex are the leading companies in the Indian smartphone industry. Maximum market is covered by the south region. North region comes in the second position whereas the least market share is covered by the eastern region of India. One of the major highlights in 2014 was the announcement of Digital India campaign which is a programme to transform India into a digitally empowered society and knowledge economy by the Indian government. Currently, India tops as the world’s fastest growing smartphone market.

"India Smartphone Market Outlook, 2018" discusses the following aspects of smartphones in India:

The report gives an in-depth understanding of smartphone market in India:

- Global Smartphone Market Outlook

- Global Smartphone Market Size By Value & Forecast

- Global Smartphone Market Size By Volume & Forecast

- Global Smartphone Market Size By Region By Volume & Forecast

- Global Smartphone Market Size By Country By Volume & Forecast

- Global Smartphone Market Size By Operating System By Volume & Forecast

- Global Smartphone Market Segmental Analysis: By Company, By Region, By Processor, By Operating system

- India Smartphone Market Outlook

- India Smartphone Market Size By Value & Forecast

- India Smartphone Market Size By Volume & Forecast

- India Smartphone Market Segmental Analysis: By Region, By Company, By Price, By Technology

- India Consumer Survey Segmental Analysis: By Selection Criteria, By Age Distribution, By Gender, By Screen Size, By Number of Device, By Data Plan, By Usage of Smartphone, By Monthly Bills

- Pricing Analysis

- The key vendors in this market space

- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of smartphones in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • 1. Executive Summary
  • 2. Global Smartphone Market Outlook
  • 2.1. Market Size
  • 2.1.1. By Value
  • 2.1.2. By Volume
  • 2.1.2.1. Overall Market
  • 2.1.2.2. By Region
  • 2.1.2.3. By Country
  • 2.1.2.4. By Operating system
  • 2.2. Market Share
  • 2.2.1. By Company
  • 2.2.2. By Region
  • 2.2.3. By Processor
  • 2.2.4. By Operating system
  • 2.2.5. Mobile Phone Technologies
  • 2.3. Smartphone Accessories Market
  • 2.4. Pricing Analysis
  • 2.5. Mobile Phone Penetration
  • 3. India Smartphone Market Outlook
  • 3.1. Market Size
  • 3.1.1. By Value
  • 3.1.1.1. By Shipment
  • 3.1.2. By Volume
  • 3.1.2.1. By Shipment
  • 3.2. Market share
  • 3.2.1. By Region
  • 3.2.2. By Company
  • 3.2.3. By Price
  • 3.2.4. By Technology
  • 3.2.5. By core of microprocessor
  • 3.3. Consumer Survey Analysis
  • 3.3.1. By selection Criteria
  • 3.3.2. By Age distribution
  • 3.3.3. By Gender
  • 3.3.4. By screen size
  • 3.3.5. By number of Device
  • 3.3.6. By data plan
  • 3.3.7. By usage of smartphone
  • 3.3.8. By monthly bills
  • 3.4. Production Process
  • 3.5. Pricing Analysis
  • 4. India Economic Profile/Snapshot
  • 5. Raw Material
  • 6. PEST Analysis
  • 7. Policy & Regulatory Landscape
  • 8. Smartphone import & Export
  • 8.1. Imports
  • 8.2. Export
  • 9. Channel Partner Analysis
  • 10. Market Dynamics
  • 10.1. Key Drivers
  • 10.2. Key Challenges
  • 11. Market Trends & Developments
  • 11.1. Seamless voice control
  • 11.2. Flexible screen
  • 11.3. Augmented Reality
  • 11.4. Higher resolution displays
  • 11.5. More focus on low-End Devices
  • 11.6. Wireless & Wearable
  • 11.7. Health Gadget
  • 12. Competitive Landscape
  • 12.1. Porters Five Forces
  • 12.2. Company Profile
  • 12.2.1. Apple
  • 12.2.2. Samsung
  • 12.2.3. Motorola
  • 12.2.4. Micromax
  • 12.2.5. Blackberry
  • 12.2.6. Sony
  • 12.2.7. Nokia
  • 12.2.8. Karbonn
  • 12.2.9. LAVA
  • 12.2.10. Gionee
  • 13. Strategic Recommendations
  • 14. Disclaimer

LIST OF FIGURES Figure 1: Global SmartphoneMarket size by value 2009-2014 Value in USD Billion
Figure 2: Global Smartphone Market size by value 2015F – 2018F Value in USD Billion
Figure 3: Global Smartphone Market size by volume 2012 – 2018F Volume in USD Million
Figure 4: Global Smartphone Market size by volume by region 2013 – 2017F Volume in USD Million
Figure 5: Global Smartphone Market size by volume by country 2013 – 2018F Volume in USD Million
Figure 6: Global Smartphone Market size by volume by country by Shipment 2013 – 2018F Volume in USD Million
Figure 7: Global Smartphone Market size by volume by operating system 2012 – 2017F Volume in USD Million
Figure 8: Global Smartphone Market share by Region 2013 – 2017F
Figure 9: Global Smartphone Market share by Company 2011 – 2018F
Figure 10: Global Smartphone Market share by Processor 2014
Figure 11: Global Smartphone Market share by Operating System 2011 – 2017F
Figure 12: Global Mobile Phone Technologies Share by Country 2014
Figure 13: Global Smartphone Accessories Market share By Company 2014
Figure 14: Global Smartphone Market Pricing Analysis 2014 – 2020F Value in USD
Figure 15: Global Mobile Phone Market Share Penetration By Country
Figure 16: Global Mobile Phone Market Share Penetration By Country
Figure 17: India Smartphone Market Size By Value 2012 – 2018F Value in Crore
Figure 18: India Smartphone Market Size By Value By Shipment 2012 – 2018F Value in Crore
Figure 19: India Smartphone Market Size By Volume 2012 – 2018F Volume in Millions
Figure 20: India Smartphone Market Size By Volume By Shipment 2013 – 2018F Volume in Millions
Figure 21: India Smartphone Market Share By Region 2014
Figure 22: India Smartphone Market Share By Company 2013 – 2018F
Figure 23: India Smartphone Market Share By Company 2013 – 2018F
Figure 24: India Smartphone Market Share By Price 2014
Figure 25: India Smartphone Market Share By core of microprocessor 2014
Figure 26: India Smartphone Market Share By Screen Size 2012 – 2018F
Figure 27: India Smartphone Market Share By data plan 2014
Figure 28: India Smartphone Market Share By number of Devices 2014
Figure 29: India Smartphone Market Share By selection criteria 2014
Figure 30: India Smartphone Market Share By usage of Smartphone 2014
Figure 31: India Smartphone Market Share By monthly bills 2014

LIST OF TABLES Table 1: Smartphone Market Share By Age Distribution 2012 - 2014
Table 2: Smartphone Market Share By Age Distribution 2015F – 2018F
Table 3: Smartphone Market Share By Gender 2012 – 2014
Table 4: Smartphone Market Share By Gender 2015F – 2018F
Table 5: India Economic Profile – 2014
Table 6: Raw Material Share in Smartphone
Table 7: Key Facts of Apple Inc.
Table 8: Key Facts of Samsung
Table 9: Key Facts of Motorola
Table 10: Key Facts of Micromax
Table 11: Key Facts of Blackberry
Table 12: Key Facts of Sony
Table 13: Key Facts of Nokia
Table 14: Key Facts of Karbonn
Table 15: Key Facts of LAVA
Table 16: Key Facts of Gionee

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