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India Air Cooler Market Overview

India Air Cooler Market Overview

Bonafide Research 01-06-2015 61 Pages Figures : 28 Tables : 6
Region : Asia-Pacific Country : India Category : Consumer Goods & Services Appliances & Equipment

1. Bajaj Electricals Limited

2. CG Power and Industrial Solutions Limited

3. Orient Electric Limited

4. Symphony Limited

5. Usha International Limited

India air cooler market is growing with a CAGR of more than 11% from last four years and the market is projected to grow further due to rising mercury, increasing disposable income, growing demand in middle class people and low price of air coolers as compared to air conditioners. Air cooler market is divided into two parts viz. residential and industrial. Residential and industrial air cooler market is growing with a CAGR of approximately 20% and 8% respectively from past four years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams. According to “India Air Cooler Market Overview”, air cooler market is anticipated to cross a market size of INR 9000 crore by 2021. Symphony, Kenstar, Bajaj, Usha, etc. are the market leaders in the organized air cooler market. Voltas has just forayed into the industry and is expected to give fierce competition to the market leader Symphony. Window air coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. The Indian cooling market is witnessing an increase in the use of green technologies. Market vendors are increasingly adopting green technologies to create energy-efficient and eco-friendly air cooling systems. The air-cooler market in India has witnessed rapid growth in recent times thanks to the country’s strong economic performance, rising household incomes and a favourable shift in consumer perceptions towards air-coolers. High and rising temperature levels are leading to greater demand for cooling solutions. In India, especially among the mid-income groups, there is a huge demand of air coolers. “India Air Cooler Market Overview” discusses the following aspects of air coolers in India: The report gives an in-depth understanding of air cooler market in India: - India Air Cooler Market Outlook - India Air Cooler Market Size By Value & Forecast - India Organized Air Cooler Market Size By Value & Forecast - India Unorganized Air Cooler Market Size By Value & Forecast - India Residential Air Cooler Market Size By Value & Forecast - India Organized Residential Air Cooler Market Size By Value & Forecast - India Unorganized Residential Air Cooler Market Size By Value & Forecast - India Industrial Air Cooler Market Size By Value & Forecast - India Organized Industrial Air Cooler Market Size By Value & Forecast - India Unorganized Industrial Air Cooler Market Size By Value & Forecast - India Air Cooler Market Size By Volume & Forecast - India Residential Air Cooler Market Size By Volume & Forecast - India Industrial Air Cooler Market Size By Volume & Forecast - India Organized Industrial Air Cooler Market Size By Volume & Forecast - India Unorganized Industrial Air Cooler Market Size By Volume & Forecast - India Air Cooler Market Segmental Analysis: By Company, By Type, By Region - Pricing Analysis of Residential & Industrial Air Cooler - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various air cooler suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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