10 %
India Air Cooler Market Outlook, 2021
Publisher : Bonafide Research | SKU : 150610021 | Pages : 105 |
Published Date : Jun, 15 | Figures : 33 | Tables : 12
Region : Asia | Country : India | Category: Consumer Goods & Services
Residential Air Cooler Market expected to generate more than two times revenue by 2021: Bonafide Research
India Air Cooler Market Outlook, 2021
10 %
Bonafide Research | SKU : 150610021
Pages : 105 | Jun, 15 | Region : Asia
Figures : 33 | Tables : 12
Category: Consumer Goods & Services
Residential Air Cooler Market expected to generate more than two times revenue by 2021: Bonafide Research

India air cooler market is growing with a CAGR of more than 11% from last four years and the market is projected to grow further due to rising mercury, increasing disposable income, growing demand in middle class people and low price of air coolers as compared to air conditioners. Air cooler market is divided into two parts viz. residential and industrial. Residential and industrial air cooler market is growing with a CAGR of approximately 20% and 8% respectively from past four years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams.

According to "India Air Cooler Market Outlook 2021", air cooler market is anticipated to cross a market size of INR 9000 crore by 2021. Symphony, Kenstar, Bajaj, Usha, etc. are the market leaders in the organized air cooler market. Voltas has just forayed into the industry and is expected to give fierce competition to the market leader Symphony. Window air coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. The Indian cooling market is witnessing an increase in the use of green technologies. Market vendors are increasingly adopting green technologies to create energy-efficient and eco-friendly air cooling systems. The air-cooler market in India has witnessed rapid growth in recent times thanks to the country’s strong economic performance, rising household incomes and a favourable shift in consumer perceptions towards air-coolers. High and rising temperature levels are leading to greater demand for cooling solutions. In India, especially among the mid-income groups, there is a huge demand of air coolers.

"India Air Cooler Market Outlook, 2021" discusses the following aspects of air coolers in India:

The report gives an in-depth understanding of air cooler market in India:

- India Air Cooler Market Outlook

- India Air Cooler Market Size By Value & Forecast

- India Organized Air Cooler Market Size By Value & Forecast

- India Unorganized Air Cooler Market Size By Value & Forecast

- India Residential Air Cooler Market Size By Value & Forecast

- India Organized Residential Air Cooler Market Size By Value & Forecast

- India Unorganized Residential Air Cooler Market Size By Value & Forecast

- India Industrial Air Cooler Market Size By Value & Forecast

- India Organized Industrial Air Cooler Market Size By Value & Forecast

- India Unorganized Industrial Air Cooler Market Size By Value & Forecast

- India Air Cooler Market Size By Volume & Forecast

- India Residential Air Cooler Market Size By Volume & Forecast

- India Industrial Air Cooler Market Size By Volume & Forecast

- India Organized Industrial Air Cooler Market Size By Volume & Forecast

- India Unorganized Industrial Air Cooler Market Size By Volume & Forecast

- India Air Cooler Market Segmental Analysis: By Company, By Type, By Region

- Pricing Analysis of Residential & Industrial Air Cooler

- The key vendors in this market space

- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various air cooler suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • 1. Executive Summary
  • 2. India Air Cooler Market Outlook
  • 2.1. Market Size - By Value
  • 2.1.1. Total Air Cooler Market
  • 2.1.1.1. Total Market
  • 2.1.1.2. Total Organized Market
  • 2.1.1.3. Total Unorganized Market
  • 2.1.2. Residential Air Cooler Market
  • 2.1.2.1. Total Residential Market
  • 2.1.2.2. Residential Organized Market
  • 2.1.2.3. Residential Unorganized Market
  • 2.1.3. Industrial Air Cooler Market
  • 2.1.3.1. Total Industrial Market
  • 2.1.3.2. Industrial Organized Market
  • 2.1.3.3. Industrial Unorganized Market
  • 2.2. Market Size - By Volume
  • 2.2.1. Total Air Cooler Market
  • 2.2.2. Residential Air Cooler Market
  • 2.2.3. Industrial Air Cooler Market
  • 2.2.3.1. Total Industrial Market
  • 2.2.3.2. Industrial Organized Market
  • 2.2.3.3. Industrial Unorganized Market
  • 2.3. Market Share
  • 2.3.1.1. By Company
  • 2.3.1.2. By Types
  • 2.3.1.3. By Region
  • 3. Production Procedure
  • 4. Pricing Analysis
  • 4.1. Residential Segment
  • 4.1.1. Organized Players
  • 4.1.2. Unorganized Players
  • 4.2. Industrial Segment
  • 4.2.1. Organized Players
  • 4.2.2. Unorganized Players
  • 5. India Economic Profile 2014
  • 6. PEST Analysis
  • 7. Trade Dynamics
  • 7.1. Imports
  • 7.2. Export
  • 8. Channel Partner Analysis
  • 9. India Air Cooler Market Trade Dynamics
  • 9.1. Key Drivers
  • 9.2. Key Challenges
  • 10. Market Trends & Developments
  • 10.1. Rising Mercury Driving Cooling Market Growth
  • 10.2. Huge demand from Mid Income Groups
  • 10.3. Growing Popularity of Industrial Air Coolers
  • 10.4. Coolers with Exhaust Fans
  • 10.5. Growing Popularity of Tower Air-Coolers
  • 10.6. Warehousing emerges as potential market for air cooling
  • 11. Competitive Landscape
  • 11.1. Porters Five Forces
  • 11.2. Company Profiles
  • 11.2.1. Symphony Limited
  • 11.2.2. Kenstar
  • 11.2.3. Bajaj Electricals Ltd.
  • 11.2.4. Usha International Limited
  • 11.2.5. Maharaja Whiteline
  • 11.2.6. McCoy
  • 11.2.7. Orient Electric
  • 11.2.8. Khaitan Electricals Limited
  • 11.2.9. Ram Coolers
  • 12.2.10. Crompton Greaves
  • 12. Strategic Recommendations
  • 13. Disclaimer

LIST OF FIGURES
Figure-1: India Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-2: India Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-3: India Organized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-4: India Organized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-5: India Unorganized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-6: India Unorganized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-7: India Residential Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-8: India Residential Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-9: India Residential Organized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-10: India Residential Organized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-11: India Residential Unorganized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-12: India Residential Unorganized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-13: India Industrial Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-14: India Industrial Organized Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-15: India Industrial Unorganized Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-16: India Total Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-17: India Residential Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-18: India Industrial Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-19: India Industrial Organized Air Cooler Market Size - By Volume 2010– 2021F (Units)
Figure-20: India Industrial Unorganized Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-21: India Air Cooler Market Share- By Company 2014
Figure-22: India Air Cooler Market Share Forecast- By Company 2021F
Figure-23: India Air Cooler Market Share- By Types (2014 & 2021F)
Figure-24: India Air Cooler Market Share- By Region (2014 & 2021F)
Figure-25: Average Selling Price – Residential Organized Players 2010 – 2021F (INR)
Figure-26: Average Selling Price – Residential Unorganized Players 2010 – 2021F (INR)
Figure-27: Average Selling Price – Industrial Organized Players 2010 – 2021F (INR)
Figure-28: Average Selling Price – Industrial Unorganized Players 2010 – 2021F (INR)
Figure-29: India Air Cooler Market Import – 2010-‘11 to 2014-‘15(Feb)
Figure-30: Major Import Countries Share 2014
Figure-31: India Air Cooler Market Export – 2010-‘11 to 2014-‘15(Feb) – (Lakh)
Figure-32: Major Export Countries Share 2014
Figure-33: Sales Channel followed by India Air Cooler Industry

LIST OF TABLES
Table-1: Air Cooler Models & Price List of Symphony, Kenstar and Bajaj - 2014
Table-2: India Economic Profile – 2014
Table-3: Key Facts of Symphony Limited
Table-4: Key Facts of Kenstar
Table-5: Key Facts of Bajaj Electricals Ltd.
Table-6: Key Facts of Usha International Limited
Table-7: Key Facts of Maharaja Whiteline
Table-8: Key Facts of McCoy
Table-9: Key Facts of Orient Electric
Table-10: Key Facts of Khaitan Electricals Limited
Table-11: Key Facts of Ram Coolers
Table-12: Key Facts of Crompton Greaves

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